Social cynicism, greenwashing, and trust in green clothing brands
This research develops a theoretical model of the effect of social cynicism as a per-sonality trait on trust in green clothing brands. We conducted an online survey of arepresentative Australian sample to test the hypothesized relationships. Our findingsconfirmed that social cynicism affected green...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2023
- Institución:
- Universidad del Rosario
- Repositorio:
- Repositorio EdocUR - U. Rosario
- Idioma:
- eng
- OAI Identifier:
- oai:repository.urosario.edu.co:10336/42166
- Acceso en línea:
- https://repository.urosario.edu.co/handle/10336/42166
- Palabra clave:
- Brand trust
Conspicuous consumption
Greenwashing
Social cynicism
Sustainable fashion
- Rights
- License
- Attribution-NonCommercial-ShareAlike 4.0 International