The community in business : Strategic relationship between companies and environment and marketing
Community language is not unrelated to companies (Chaston & Mangles, 2001), which define their activities as a benefit for community through sales of products or services. They also use in the social responsibility activities (Kakabadse, Rozuel, & Lee-Davies, 2005; Korhonen, 2002) in the com...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2014
- Institución:
- Universidad del Rosario
- Repositorio:
- Repositorio EdocUR - U. Rosario
- Idioma:
- eng
- OAI Identifier:
- oai:repository.urosario.edu.co:10336/21765
- Acceso en línea:
- https://doi.org/10.21500/20112084.662
https://repository.urosario.edu.co/handle/10336/21765
- Palabra clave:
- Negocios
Mercadeo
Publicidad & relaciones públicas
Marketing
- Rights
- License
- Abierto (Texto Completo)