The community in business : Strategic relationship between companies and environment and marketing

Community language is not unrelated to companies (Chaston & Mangles, 2001), which define their activities as a benefit for community through sales of products or services. They also use in the social responsibility activities (Kakabadse, Rozuel, & Lee-Davies, 2005; Korhonen, 2002) in the com...

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Autores:
Tipo de recurso:
Fecha de publicación:
2014
Institución:
Universidad del Rosario
Repositorio:
Repositorio EdocUR - U. Rosario
Idioma:
eng
OAI Identifier:
oai:repository.urosario.edu.co:10336/21765
Acceso en línea:
https://doi.org/10.21500/20112084.662
https://repository.urosario.edu.co/handle/10336/21765
Palabra clave:
Negocios
Mercadeo
Publicidad & relaciones públicas
Marketing
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