Product compatibility hinders pre-emptive advertising
This paper considers competition in systems of complementary products and examines how compatibility affects the use of informative advertising by an incumbent to deter entry. Advertising increases demand for a product; customers become price sensitive and competition increases, pre-empting new mark...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2020
- Institución:
- Universidad del Rosario
- Repositorio:
- Repositorio EdocUR - U. Rosario
- Idioma:
- eng
- OAI Identifier:
- oai:repository.urosario.edu.co:10336/25861
- Acceso en línea:
- https://doi.org/10.1111/ecin.12887
https://repository.urosario.edu.co/handle/10336/25861
- Palabra clave:
- competition in systems
informative advertising
- Rights
- License
- Restringido (Acceso a grupos específicos)