Assessment of the blocking effect in classical conditioning of preferences

This experimental research was aimed to test Kamin's blocking effect in classical conditioning of preferences applied in the advertisement area. This study was divided into three parts: preliminary Study, Experiment 1, and Experiment 2. In the preliminary Study, both conditioned (a false public...

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Autores:
Tipo de recurso:
Fecha de publicación:
2011
Institución:
Universidad del Rosario
Repositorio:
Repositorio EdocUR - U. Rosario
Idioma:
spa
OAI Identifier:
oai:repository.urosario.edu.co:10336/23352
Acceso en línea:
https://repository.urosario.edu.co/handle/10336/23352
Palabra clave:
Advertising
Brand names
Classical conditioning
Physical attractiveness
Preferences
Rights
License
Abierto (Texto Completo)
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dc.title.spa.fl_str_mv Assessment of the blocking effect in classical conditioning of preferences
dc.title.TranslatedTitle.spa.fl_str_mv Evaluación del efecto de bloqueo en el condicionamiento clásico de preferencias
title Assessment of the blocking effect in classical conditioning of preferences
spellingShingle Assessment of the blocking effect in classical conditioning of preferences
Advertising
Brand names
Classical conditioning
Physical attractiveness
Preferences
title_short Assessment of the blocking effect in classical conditioning of preferences
title_full Assessment of the blocking effect in classical conditioning of preferences
title_fullStr Assessment of the blocking effect in classical conditioning of preferences
title_full_unstemmed Assessment of the blocking effect in classical conditioning of preferences
title_sort Assessment of the blocking effect in classical conditioning of preferences
dc.subject.keyword.spa.fl_str_mv Advertising
Brand names
Classical conditioning
Physical attractiveness
Preferences
topic Advertising
Brand names
Classical conditioning
Physical attractiveness
Preferences
description This experimental research was aimed to test Kamin's blocking effect in classical conditioning of preferences applied in the advertisement area. This study was divided into three parts: preliminary Study, Experiment 1, and Experiment 2. In the preliminary Study, both conditioned (a false publicity brand) and unconditioned stimuli (female figure with a controlled waist-to-hip ratio) were selected. Experiments 1 and 2 consisted of training in classical conditioning of preferences and blocking effect. 17-25 year-old undergraduate students of different careers participated in the present study. According to the results, a blocking effect was observed, suggesting an explanation for different phenomena in fields such as marketing or advertisement, especially when implying brands competition.
publishDate 2011
dc.date.created.spa.fl_str_mv 2011
dc.date.accessioned.none.fl_str_mv 2020-05-26T00:01:20Z
dc.date.available.none.fl_str_mv 2020-05-26T00:01:20Z
dc.type.eng.fl_str_mv article
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dc.type.spa.spa.fl_str_mv Artículo
dc.identifier.issn.none.fl_str_mv 1214381
dc.identifier.uri.none.fl_str_mv https://repository.urosario.edu.co/handle/10336/23352
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dc.relation.citationEndPage.none.fl_str_mv 106
dc.relation.citationIssue.none.fl_str_mv No. 1
dc.relation.citationStartPage.none.fl_str_mv 97
dc.relation.citationTitle.none.fl_str_mv Suma Psicologica
dc.relation.citationVolume.none.fl_str_mv Vol. 18
dc.relation.ispartof.spa.fl_str_mv Suma Psicologica, ISSN:1214381, Vol.18, No.1 (2011); pp. 97-106
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dc.publisher.spa.fl_str_mv Fundacion Universitaria Konrad Lorenz
institution Universidad del Rosario
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