Assessment of the blocking effect in classical conditioning of preferences

This experimental research was aimed to test Kamin's blocking effect in classical conditioning of preferences applied in the advertisement area. This study was divided into three parts: preliminary Study, Experiment 1, and Experiment 2. In the preliminary Study, both conditioned (a false public...

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Autores:

Tipo de recurso:

Fecha de publicación:

2011

Institución:

Universidad del Rosario

Repositorio:

Repositorio EdocUR - U. Rosario

Idioma:

spa

OAI Identifier:

oai:repository.urosario.edu.co:10336/23352

Acceso en línea:

https://repository.urosario.edu.co/handle/10336/23352

Palabra clave:

Advertising
Brand names
Classical conditioning
Physical attractiveness
Preferences

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