Assessment of the blocking effect in classical conditioning of preferences
This experimental research was aimed to test Kamin's blocking effect in classical conditioning of preferences applied in the advertisement area. This study was divided into three parts: preliminary Study, Experiment 1, and Experiment 2. In the preliminary Study, both conditioned (a false public...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2011
- Institución:
- Universidad del Rosario
- Repositorio:
- Repositorio EdocUR - U. Rosario
- Idioma:
- spa
- OAI Identifier:
- oai:repository.urosario.edu.co:10336/23352
- Acceso en línea:
- https://repository.urosario.edu.co/handle/10336/23352
- Palabra clave:
- Advertising
Brand names
Classical conditioning
Physical attractiveness
Preferences
- Rights
- License
- Abierto (Texto Completo)