Informative advertisement of partial compatible products
Product design and advertisement strategy have been theoretically studied as separate firms decisions. In the present paper, we look at the link between advertisement and product design and we analyze how firms’ advertising decisions influence the market effect of product design. We consider a model...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2014
- Institución:
- Universidad del Rosario
- Repositorio:
- Repositorio EdocUR - U. Rosario
- Idioma:
- eng
- OAI Identifier:
- oai:repository.urosario.edu.co:10336/29845
- Acceso en línea:
- https://repository.urosario.edu.co/handle/10336/29845
- Palabra clave:
- Informative advertisement
Product design
Partial compatibility
Welfare
- Rights
- License
- http://purl.org/coar/access_right/c_abf2