A critical review of relationship marketing: Strategies to include community into marketing in development
An argument for relationship marketing strategies from a community organization approach in a development context is presented in this paper. Emphasis is on the conflict among interests of organizations and interests of individuals, as well as on existent differences with transactional and prescript...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2011
- Institución:
- Universidad del Rosario
- Repositorio:
- Repositorio EdocUR - U. Rosario
- Idioma:
- eng
- OAI Identifier:
- oai:repository.urosario.edu.co:10336/27375
- Acceso en línea:
- https://repository.urosario.edu.co/handle/10336/27375
- Palabra clave:
- Relationship marketing
Community organization
Transaction
Functional relationship
- Rights
- License
- Abierto (Texto Completo)