In Which Type of Healthcare Do Patients Show Greater Loyalty? (Public Sector Management vs. Public-Private Partnership)

Introduction: The present study analyses the patients behavior in a setting with different management types: public sector management and public-private partnership. More specifically, the objective is to establish in which healthcare type (hospitalization, ambulatory surgery, emergencies, outpatients consultation) do the patients show a loyal behavior when they are in different management scenarios. Material and methods: A descriptive analysis based on secondary data collected from an internal database of the Conselleria de Sanidad of the Valencian Community in Spain, a scenario with two different healthcare management types (public sector management and public-private partnership) was conducted. Results: Higher patient  ows in two healthcare types (emergency and outpatient consultation); disparate growth of the patients' net basis; partnership favors maintaining the relationship with the patient thus preventing dropout; specialization of the public-private partnership in an assistance type: ambulatory surgery. Conclusion: The obtained results identify the healthcare types with higher patients' loyalty, as well as the extent to which the management type affects this loyalty behaviour.

• Fecha de publicación: 2018
• Institución: Universidad del Rosario
• Repositorio: Repositorio EdocUR - U. Rosario
• Idioma: spa
• OAI Identifier: oai:repository.urosario.edu.co:10336/29451
• Acceso en línea: https://doi.org/10.12804/revistas.urosario.edu.co/revsalud/a.7259; https://repository.urosario.edu.co/handle/10336/29451
• Palabra clave: Comportamento do consumidor; Administração hospitalar; Administração de serviços de saúde; Marketing de serviços de saúde; Patients' loyalty behaviour; Healthcare services management; Healthcare services marketing; Consumer behavior
• License: Abierto (Texto Completo)