In Which Type of Healthcare Do Patients Show Greater Loyalty? (Public Sector Management vs. Public-Private Partnership)
Introduction: The present study analyses the patients behavior in a setting with different management types: public sector management and public-private partnership. More specifically, the objective is to establish in which healthcare type (hospitalization, ambulatory surgery, emergencies, outpatien...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2018
- Institución:
- Universidad del Rosario
- Repositorio:
- Repositorio EdocUR - U. Rosario
- Idioma:
- spa
- OAI Identifier:
- oai:repository.urosario.edu.co:10336/29451
- Acceso en línea:
- https://doi.org/10.12804/revistas.urosario.edu.co/revsalud/a.7259
https://repository.urosario.edu.co/handle/10336/29451
- Palabra clave:
- Comportamento do consumidor
Administração hospitalar
Administração de serviços de saúde
Marketing de serviços de saúde
Patients' loyalty behaviour
Healthcare services management
Healthcare services marketing
Consumer behavior
- Rights
- License
- Abierto (Texto Completo)