In Which Type of Healthcare Do Patients Show Greater Loyalty? (Public Sector Management vs. Public-Private Partnership)

Introduction: The present study analyses the patients behavior in a setting with different management types: public sector management and public-private partnership. More specifically, the objective is to establish in which healthcare type (hospitalization, ambulatory surgery, emergencies, outpatien...

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Autores:
Tipo de recurso:
Fecha de publicación:
2018
Institución:
Universidad del Rosario
Repositorio:
Repositorio EdocUR - U. Rosario
Idioma:
spa
OAI Identifier:
oai:repository.urosario.edu.co:10336/29451
Acceso en línea:
https://doi.org/10.12804/revistas.urosario.edu.co/revsalud/a.7259
https://repository.urosario.edu.co/handle/10336/29451
Palabra clave:
Comportamento do consumidor
Administração hospitalar
Administração de serviços de saúde
Marketing de serviços de saúde
Patients' loyalty behaviour
Healthcare services management
Healthcare services marketing
Consumer behavior
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