Proposal of marketing strategies for the airline Easyfly

The Colombian society doesn’t understand the meaning of low-cost airlines nor in front of the commercial and large airlines that have the domestic market. Those ones that do offer moderate services, it is evident in their tickets sell. In Colombia, it is possible to find different airlines that offe...

Full description

Autores:
Silvara Zapata, Andrea Paola
Quiñones Guerrero, Jennifer Andrea
Tipo de recurso:
Trabajo de grado de pregrado
Fecha de publicación:
2016
Institución:
Universidad ECCI
Repositorio:
Repositorio Institucional ECCI
Idioma:
eng
OAI Identifier:
oai:repositorio.ecci.edu.co:001/1501
Acceso en línea:
https://repositorio.ecci.edu.co/handle/001/1501
Palabra clave:
Aerolíneas
Viaje
Vacaciones
Airlines
Trip
Holidays
Rights
openAccess
License
Derechos Reservados - Universidad ECCI, 2016