A Multi-attribute Online Advertising Budget Allocation Under Uncertain Preferences

Introduction: The present research was conducted at the University of Delhi in 2017. Method: Websites were ranked on the basis of feedback from unbiased experts. Later, we proposed an integrated approach by combining ordered weighted averaging (owa) operator with fuzzy analytic hierarchy process (fa...

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Autores:

Gupta Aggarwal, Anu
., Aakash

Tipo de recurso:

Article of journal

Fecha de publicación:

2018

Institución:

Universidad Cooperativa de Colombia

Repositorio:

Repositorio UCC

Idioma:

eng

OAI Identifier:

oai:repository.ucc.edu.co:20.500.12494/9440

Acceso en línea:

https://revistas.ucc.edu.co/index.php/in/article/view/2225
https://hdl.handle.net/20.500.12494/9440

Palabra clave:

Rights

openAccess

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Copyright (c) 2018 Journal of Engineering and Education