Reflection article on the covid 19 post-pandemic digital consumer profile study
This article is part of the research project: "Profile of the digital consumer post Covid-19 pandemic in the gastronomic sector of the department of Córdoba. Segment: fast food fast food emerging local brands" with this is intended to make a reflection on the impact of the Covid-19 pandemi...
- Autores:
-
De La Puente Jabib, Katia Inés
Romero Haddad, Celene Margarita
Ruiz Padilla, Guillermo David
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2024
- Institución:
- Universidad Cooperativa de Colombia
- Repositorio:
- Repositorio UCC
- Idioma:
- eng
- OAI Identifier:
- oai:repository.ucc.edu.co:20.500.12494/56390
- Acceso en línea:
- https://hdl.handle.net/20.500.12494/56390
- Palabra clave:
- Pandemic Covid-19
Digital marketing strategies
Digital consumer
E-commerce
- Rights
- openAccess
- License
- http://creativecommons.org/licenses/by/4.0/
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Reflection article on the covid 19 post-pandemic digital consumer profile study |
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Reflection article on the covid 19 post-pandemic digital consumer profile study |
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Reflection article on the covid 19 post-pandemic digital consumer profile study Pandemic Covid-19 Digital marketing strategies Digital consumer E-commerce |
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Reflection article on the covid 19 post-pandemic digital consumer profile study |
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Reflection article on the covid 19 post-pandemic digital consumer profile study |
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Reflection article on the covid 19 post-pandemic digital consumer profile study |
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Reflection article on the covid 19 post-pandemic digital consumer profile study |
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Reflection article on the covid 19 post-pandemic digital consumer profile study |
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De La Puente Jabib, Katia Inés Romero Haddad, Celene Margarita Ruiz Padilla, Guillermo David |
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De La Puente Jabib, Katia Inés Romero Haddad, Celene Margarita Ruiz Padilla, Guillermo David |
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Universidad Cooperativa de Colombia |
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GIPE |
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Pandemic Covid-19 Digital marketing strategies Digital consumer E-commerce |
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Pandemic Covid-19 Digital marketing strategies Digital consumer E-commerce |
| description |
This article is part of the research project: "Profile of the digital consumer post Covid-19 pandemic in the gastronomic sector of the department of Córdoba. Segment: fast food fast food emerging local brands" with this is intended to make a reflection on the impact of the Covid-19 pandemic in various variables of economic and social type globally; through a detailed search of original documents related to our project, mainly in the SCOPUS database. Among some of the results found in a partial sample is that the pandemic has influenced many variables among which we can highlight the changes in purchasing habits; in addition, the pandemic has forced companies to change many processes, among which stands out their sales and payment methods. In conclusion, the effects of the pandemic have caused major changes in the performance of all organizations, many of these effects are uncertain and unpredictable, which forces companies to be prepared with strategies to address the problem during and after the crisis in order to mitigate the potential economic impacts in the long term. |
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Jabib, K. I. D. L. P., Haddad, C. M. R., Burgos, L. C. V., Padilla, G. D. R., & Carrillo, A. M. C. (2023). Reflection article on the covid 19 post-pandemic digital consumer profile study. [Russian Law Journal, 11(5), 2559-2570. [Articulo, Universidad Cooperativa de Colombia] .Repositorio Institucional Universidad Cooperativa de Colombia. https://hdl.handle.net/20.500.12494/56390 |
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Jabib, K. I. D. L. P., Haddad, C. M. R., Burgos, L. C. V., Padilla, G. D. R., & Carrillo, A. M. C. (2023). Reflection article on the covid 19 post-pandemic digital consumer profile study. [Russian Law Journal, 11(5), 2559-2570. [Articulo, Universidad Cooperativa de Colombia] .Repositorio Institucional Universidad Cooperativa de Colombia. https://hdl.handle.net/20.500.12494/56390 23098678 23123605 |
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Russian law journal |
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Arce, L. (2010). How to define business objectives and strategies. Perspectivas, (25), 191-201. World Bank (IBRD-IDA) (2021). Tracking an unprecedented year for business, around the world. https://www.bancomundial.org/es/news/feature/2021/02/17/tracking-an-unprecedented-year-for-businesses-everywhere Cárdenas Benavides, S. P., & Perdomo Calvo, M. (2020). Incidence of digital social networks on consumer purchase decisions. [Specializationthesis, Universidad Piloto de Colombia]. Digital archive. http://repository.unipiloto.edu.co/handle/20.500.12277/9630 Celaya, J. (2008). La Empresa en la WEB 2.0. Editorial Grupo Planeta. Chipatecua Moreno, L. X., & Velásquez Zarate, M. P. (2019). Impact of the use of digital marketing through instagram for MSMEs in the city of Tunja. In VestigiumIre, 13(1), 68-78. De Almeida Sousa, I. L., Nascimento, K. M., & Alves, R. (2022). Influence of the Covid-19 Pandemic on Purchasing Behavior and the Perception of Shipping Price and Delivery Time by Brazilian E-shoppers. Springer Proceedings in Mathematics and Statistics, 400, 373-382. Fink, A. (2014). Conducting Research Literature Reviews: From the Internet to Paper. Sage Publications. Flóres, F, & Valdiviezo, H. (2020). The new digital consumer. https://www.academia.edu/43432049/EL_NUEVO_CONSUMIDOR_DIGITAL González Antúnez, C. (2018). Influence of advertising carried out through social networks on digital consumer behavior. [Undergraduate thesis, University of Seville]. Digital archive. https://idus.us.es/handle/11441/88379 Gonzales Sulla, A. E. (2021). Consumer behavior and their purchase decision process. The new path of the consumer. GestiónEn El TercerMilenio, 24(48), 101-111. https://doi.org/10.15381/gtm.v24i48.21823 Hütt Herrera, H., (2012). SOCIAL NETWORKS: A NEW DISSEMINATION TOOL. Reflections, 91(2), 121-128. Membiela-Pollán, M, & Pedreira-Fernández, N. (2019). Digital marketing tools and competition: a state-of-the-art approach. Atlantic review of economics, 3(3), 1-22. Pitre, R., Builes, S., & Hernández, H. (2021). Impact of digital marketing to Colombian start-ups. Revista Universidad & Empresa, 23(40), 1-20. https://doi.org/10.12804/revistas.urosario. edu.co/empresa/a.9114. Quirós Padilla, D. (2019). The digital consumer: motivations and factors that influence their behavior. [Undergraduate thesis, University of Seville]. Digital archive. https://idus.us.es/handle/11441/93839 Relaño, A. (2011). Digital consumers, a new interlocutor. Distribución y consumo, (116), 44-51. Roberts, K. (2005). Time changes everything. In lovemarks: the future beyond brands. Barcelona: Urano. Sahal, R., Alsamhi, S.H., Brown, K.N. (2022). Conceptual Framework of Contact-Less Consumer Products Industry During and Post-pandemic Era. En: González-Vidal, A., Mohamed Abdelgawad, A., Sabir, E., Ziegler, S., Ladid, L. (eds) Internet of Things. GIoTS 2022. Lecture Notes in Computer Science, vol 13533. Springer, Cham. https://doi-org.bbibliograficas.ucc.edu.co/10.1007/978-3-031-20936-9_13 Striedinger Meléndez, M. P., (2018). EL MARKETING DIGITAL TRANSFORMA LA GESTIÓN DE PYMES EN COLOMBIA. Cuadernos Latinoamericanos de Administración, XIV (27). Torrado, U. (2018). El nuevo consumidor en la era digital. Revista ANDA, 44-45. |
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De La Puente Jabib, Katia InésRomero Haddad, Celene MargaritaRuiz Padilla, Guillermo DavidUniversidad Cooperativa de ColombiaGIPE2024-07-18T16:55:44Z2024-07-18T16:55:44Z2024-07-18Jabib, K. I. D. L. P., Haddad, C. M. R., Burgos, L. C. V., Padilla, G. D. R., & Carrillo, A. M. C. (2023). Reflection article on the covid 19 post-pandemic digital consumer profile study. [Russian Law Journal, 11(5), 2559-2570. [Articulo, Universidad Cooperativa de Colombia] .Repositorio Institucional Universidad Cooperativa de Colombia. https://hdl.handle.net/20.500.12494/5639023098678https://hdl.handle.net/20.500.12494/5639023123605This article is part of the research project: "Profile of the digital consumer post Covid-19 pandemic in the gastronomic sector of the department of Córdoba. Segment: fast food fast food emerging local brands" with this is intended to make a reflection on the impact of the Covid-19 pandemic in various variables of economic and social type globally; through a detailed search of original documents related to our project, mainly in the SCOPUS database. Among some of the results found in a partial sample is that the pandemic has influenced many variables among which we can highlight the changes in purchasing habits; in addition, the pandemic has forced companies to change many processes, among which stands out their sales and payment methods. In conclusion, the effects of the pandemic have caused major changes in the performance of all organizations, many of these effects are uncertain and unpredictable, which forces companies to be prepared with strategies to address the problem during and after the crisis in order to mitigate the potential economic impacts in the long term.Mipymes innovación desarrollo y competitividad economía política y desarrollo12 p.application/pdfengUniversidad Cooperativa de Colombia, Facultad de Ciencias Económicas, Administrativas y Contables, Administración de Empresas, MonteríaMonteríahttp://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessAttribution 4.0 Internationalhttp://purl.org/coar/access_right/c_abf2Reflection article on the covid 19 post-pandemic digital consumer profile studyArtículo de revistahttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1http://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersion25705255911Russian law journalArce, L. (2010). How to define business objectives and strategies. Perspectivas, (25), 191-201.World Bank (IBRD-IDA) (2021). Tracking an unprecedented year for business, around the world. https://www.bancomundial.org/es/news/feature/2021/02/17/tracking-an-unprecedented-year-for-businesses-everywhereCárdenas Benavides, S. P., & Perdomo Calvo, M. (2020). Incidence of digital social networks on consumer purchase decisions. [Specializationthesis, Universidad Piloto de Colombia]. Digital archive. http://repository.unipiloto.edu.co/handle/20.500.12277/9630Celaya, J. (2008). La Empresa en la WEB 2.0. Editorial Grupo Planeta.Chipatecua Moreno, L. X., & Velásquez Zarate, M. P. (2019). Impact of the use of digital marketing through instagram for MSMEs in the city of Tunja. In VestigiumIre, 13(1), 68-78.De Almeida Sousa, I. L., Nascimento, K. M., & Alves, R. (2022). Influence of the Covid-19 Pandemic on Purchasing Behavior and the Perception of Shipping Price and Delivery Time by Brazilian E-shoppers. Springer Proceedings in Mathematics and Statistics, 400, 373-382.Fink, A. (2014). Conducting Research Literature Reviews: From the Internet to Paper. Sage Publications.Flóres, F, & Valdiviezo, H. (2020). The new digital consumer. https://www.academia.edu/43432049/EL_NUEVO_CONSUMIDOR_DIGITALGonzález Antúnez, C. (2018). Influence of advertising carried out through social networks on digital consumer behavior. [Undergraduate thesis, University of Seville]. Digital archive. https://idus.us.es/handle/11441/88379Gonzales Sulla, A. E. (2021). Consumer behavior and their purchase decision process. The new path of the consumer. GestiónEn El TercerMilenio, 24(48), 101-111. https://doi.org/10.15381/gtm.v24i48.21823Hütt Herrera, H., (2012). SOCIAL NETWORKS: A NEW DISSEMINATION TOOL. Reflections, 91(2), 121-128.Membiela-Pollán, M, & Pedreira-Fernández, N. (2019). Digital marketing tools and competition: a state-of-the-art approach. Atlantic review of economics, 3(3), 1-22.Pitre, R., Builes, S., & Hernández, H. (2021). Impact of digital marketing to Colombian start-ups. Revista Universidad & Empresa, 23(40), 1-20. https://doi.org/10.12804/revistas.urosario. edu.co/empresa/a.9114.Quirós Padilla, D. (2019). The digital consumer: motivations and factors that influence their behavior. [Undergraduate thesis, University of Seville]. Digital archive. https://idus.us.es/handle/11441/93839Relaño, A. (2011). Digital consumers, a new interlocutor. Distribución y consumo, (116), 44-51.Roberts, K. (2005). Time changes everything. In lovemarks: the future beyond brands. Barcelona: Urano.Sahal, R., Alsamhi, S.H., Brown, K.N. (2022). Conceptual Framework of Contact-Less Consumer Products Industry During and Post-pandemic Era. En: González-Vidal, A., Mohamed Abdelgawad, A., Sabir, E., Ziegler, S., Ladid, L. (eds) Internet of Things. GIoTS 2022. Lecture Notes in Computer Science, vol 13533. Springer, Cham. https://doi-org.bbibliograficas.ucc.edu.co/10.1007/978-3-031-20936-9_13Striedinger Meléndez, M. P., (2018). EL MARKETING DIGITAL TRANSFORMA LA GESTIÓN DE PYMES EN COLOMBIA. Cuadernos Latinoamericanos de Administración, XIV (27).Torrado, U. (2018). El nuevo consumidor en la era digital. 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