Reflection article on the covid 19 post-pandemic digital consumer profile study
This article is part of the research project: "Profile of the digital consumer post Covid-19 pandemic in the gastronomic sector of the department of Córdoba. Segment: fast food fast food emerging local brands" with this is intended to make a reflection on the impact of the Covid-19 pandemi...
- Autores:
-
De La Puente Jabib, Katia Inés
Romero Haddad, Celene Margarita
Ruiz Padilla, Guillermo David
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2024
- Institución:
- Universidad Cooperativa de Colombia
- Repositorio:
- Repositorio UCC
- Idioma:
- eng
- OAI Identifier:
- oai:repository.ucc.edu.co:20.500.12494/56390
- Acceso en línea:
- https://hdl.handle.net/20.500.12494/56390
- Palabra clave:
- Pandemic Covid-19
Digital marketing strategies
Digital consumer
E-commerce
- Rights
- openAccess
- License
- http://creativecommons.org/licenses/by/4.0/