Explaining the mixed outcomes from hosting major sporting events in promoting tourism

We report on a study of the longitudinal effects of the 2014 World Cup on the host Brazil's overall image and for tourism intentions in three other countries (total sample = 207). Brazil's image declined significantly 2013–2014 on some but not all measures and improved amongst a significan...

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Autores:
Rojas-Méndez J.I.
Davies G.
Jamsawang J.
Sandoval Duque, Jose Luis
Pipoli G.M.
Tipo de recurso:
Article of journal
Fecha de publicación:
2019
Institución:
Universidad Cooperativa de Colombia
Repositorio:
Repositorio UCC
Idioma:
OAI Identifier:
oai:repository.ucc.edu.co:20.500.12494/41605
Acceso en línea:
https://doi.org/10.1136/bmjopen-2018-028017
http://www.scielo.org.co/scielo.php?script=sci_abstract&pid=S0120-53232018000200113&lng=en&nrm=iso&tlng=es
https://hdl.handle.net/20.500.12494/41605
Palabra clave:
mass media
media role
sport
tourism management
Brazil
Rights
closedAccess
License
http://purl.org/coar/access_right/c_14cb
id COOPER2_4945ae208b82d310bcee0a707da16a0c
oai_identifier_str oai:repository.ucc.edu.co:20.500.12494/41605
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network_name_str Repositorio UCC
repository_id_str
spelling Rojas-Méndez J.I.Davies G.Jamsawang J.Sandoval Duque, Jose LuisPipoli G.M.2021-12-16T22:15:39Z2021-12-16T22:15:39Z2019https://doi.org/10.1136/bmjopen-2018-028017http://www.scielo.org.co/scielo.php?script=sci_abstract&pid=S0120-53232018000200113&lng=en&nrm=iso&tlng=es02615177https://hdl.handle.net/20.500.12494/41605Rojas JI,Davies G,Jamsawang J,Sandoval JL,Pipoli GM. Explaining the mixed outcomes from hosting major sporting events in promoting tourism. Tour Manag. 2019. 74. p. 300-309. .We report on a study of the longitudinal effects of the 2014 World Cup on the host Brazil's overall image and for tourism intentions in three other countries (total sample = 207). Brazil's image declined significantly 2013–2014 on some but not all measures and improved amongst a significant minority. The mixed outcomes are explained by the moderating effects of respondent personality, their involvement in the event (rather than in the sport being hosted) and their perception of the news they had been exposed to. Those who held a relatively negative attitude towards Brazil before the event tended to be positively influenced by positive media, watching the closing ceremony and by searching for news about Brazil. Those relatively high in Openness to Experience were less likely to report a reduction in attitude. The net effect was an improvement in tourism intentions, mainly among those less likely to visit pre-event and a decline among most others. © 2019 Elsevier Ltd309-300Butterworth-Heinemannmass mediamedia rolesporttourism managementBrazilExplaining the mixed outcomes from hosting major sporting events in promoting tourismArtículohttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1http://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articlehttp://purl.org/redcol/resource_type/ARTinfo:eu-repo/semantics/publishedVersionTOURISM MANAGEinfo:eu-repo/semantics/closedAccesshttp://purl.org/coar/access_right/c_14cbPublication20.500.12494/41605oai:repository.ucc.edu.co:20.500.12494/416052024-08-20 16:22:12.838metadata.onlyhttps://repository.ucc.edu.coRepositorio Institucional Universidad Cooperativa de Colombiabdigital@metabiblioteca.com
dc.title.spa.fl_str_mv Explaining the mixed outcomes from hosting major sporting events in promoting tourism
title Explaining the mixed outcomes from hosting major sporting events in promoting tourism
spellingShingle Explaining the mixed outcomes from hosting major sporting events in promoting tourism
mass media
media role
sport
tourism management
Brazil
title_short Explaining the mixed outcomes from hosting major sporting events in promoting tourism
title_full Explaining the mixed outcomes from hosting major sporting events in promoting tourism
title_fullStr Explaining the mixed outcomes from hosting major sporting events in promoting tourism
title_full_unstemmed Explaining the mixed outcomes from hosting major sporting events in promoting tourism
title_sort Explaining the mixed outcomes from hosting major sporting events in promoting tourism
dc.creator.fl_str_mv Rojas-Méndez J.I.
Davies G.
Jamsawang J.
Sandoval Duque, Jose Luis
Pipoli G.M.
dc.contributor.author.none.fl_str_mv Rojas-Méndez J.I.
Davies G.
Jamsawang J.
Sandoval Duque, Jose Luis
Pipoli G.M.
dc.subject.spa.fl_str_mv mass media
media role
sport
tourism management
Brazil
topic mass media
media role
sport
tourism management
Brazil
description We report on a study of the longitudinal effects of the 2014 World Cup on the host Brazil's overall image and for tourism intentions in three other countries (total sample = 207). Brazil's image declined significantly 2013–2014 on some but not all measures and improved amongst a significant minority. The mixed outcomes are explained by the moderating effects of respondent personality, their involvement in the event (rather than in the sport being hosted) and their perception of the news they had been exposed to. Those who held a relatively negative attitude towards Brazil before the event tended to be positively influenced by positive media, watching the closing ceremony and by searching for news about Brazil. Those relatively high in Openness to Experience were less likely to report a reduction in attitude. The net effect was an improvement in tourism intentions, mainly among those less likely to visit pre-event and a decline among most others. © 2019 Elsevier Ltd
publishDate 2019
dc.date.issued.none.fl_str_mv 2019
dc.date.accessioned.none.fl_str_mv 2021-12-16T22:15:39Z
dc.date.available.none.fl_str_mv 2021-12-16T22:15:39Z
dc.type.none.fl_str_mv Artículo
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_2df8fbb1
dc.type.coar.none.fl_str_mv http://purl.org/coar/resource_type/c_6501
dc.type.coarversion.none.fl_str_mv http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.driver.none.fl_str_mv info:eu-repo/semantics/article
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dc.type.version.none.fl_str_mv info:eu-repo/semantics/publishedVersion
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dc.identifier.none.fl_str_mv https://doi.org/10.1136/bmjopen-2018-028017
http://www.scielo.org.co/scielo.php?script=sci_abstract&pid=S0120-53232018000200113&lng=en&nrm=iso&tlng=es
dc.identifier.issn.spa.fl_str_mv 02615177
dc.identifier.uri.none.fl_str_mv https://hdl.handle.net/20.500.12494/41605
dc.identifier.bibliographicCitation.spa.fl_str_mv Rojas JI,Davies G,Jamsawang J,Sandoval JL,Pipoli GM. Explaining the mixed outcomes from hosting major sporting events in promoting tourism. Tour Manag. 2019. 74. p. 300-309. .
url https://doi.org/10.1136/bmjopen-2018-028017
http://www.scielo.org.co/scielo.php?script=sci_abstract&pid=S0120-53232018000200113&lng=en&nrm=iso&tlng=es
https://hdl.handle.net/20.500.12494/41605
identifier_str_mv 02615177
Rojas JI,Davies G,Jamsawang J,Sandoval JL,Pipoli GM. Explaining the mixed outcomes from hosting major sporting events in promoting tourism. Tour Manag. 2019. 74. p. 300-309. .
dc.relation.ispartofjournal.spa.fl_str_mv TOURISM MANAGE
dc.rights.accessrights.none.fl_str_mv info:eu-repo/semantics/closedAccess
dc.rights.coar.none.fl_str_mv http://purl.org/coar/access_right/c_14cb
eu_rights_str_mv closedAccess
rights_invalid_str_mv http://purl.org/coar/access_right/c_14cb
dc.format.extent.spa.fl_str_mv 309-300
dc.publisher.spa.fl_str_mv Butterworth-Heinemann
institution Universidad Cooperativa de Colombia
repository.name.fl_str_mv Repositorio Institucional Universidad Cooperativa de Colombia
repository.mail.fl_str_mv bdigital@metabiblioteca.com
_version_ 1814247231628247040

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