Explaining the mixed outcomes from hosting major sporting events in promoting tourism
We report on a study of the longitudinal effects of the 2014 World Cup on the host Brazil's overall image and for tourism intentions in three other countries (total sample = 207). Brazil's image declined significantly 2013–2014 on some but not all measures and improved amongst a significan...
- Autores:
-
Rojas-Méndez J.I.
Davies G.
Jamsawang J.
Sandoval Duque, Jose Luis
Pipoli G.M.
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2019
- Institución:
- Universidad Cooperativa de Colombia
- Repositorio:
- Repositorio UCC
- Idioma:
- OAI Identifier:
- oai:repository.ucc.edu.co:20.500.12494/41605
- Acceso en línea:
- https://doi.org/10.1136/bmjopen-2018-028017
http://www.scielo.org.co/scielo.php?script=sci_abstract&pid=S0120-53232018000200113&lng=en&nrm=iso&tlng=es
https://hdl.handle.net/20.500.12494/41605
- Palabra clave:
- mass media
media role
sport
tourism management
Brazil
- Rights
- closedAccess
- License
- http://purl.org/coar/access_right/c_14cb