Interactive technologies: the influence of augmented reality and the metaverse on the retail sector and the consumer experience
The objective of this article is to describe the impact that interactive technologies such as "augmented reality (AR) and Metaverse" would have on marketing, in the retail sector, and mainly on the consumer experience. Based on a detailed documentary review, mainly classified by different...
- Autores:
-
Osorio Mass, Roberto Carlos
Herazo Hoyos, César Augusto
Meléndrez Lázar, Iván Darío
Acosta López, José Fernando
Zuñiga Pérez, Luis Manuel
Restrepo Jiménez, Luis Carlos
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2024
- Institución:
- Universidad Cooperativa de Colombia
- Repositorio:
- Repositorio UCC
- Idioma:
- eng
- OAI Identifier:
- oai:repository.ucc.edu.co:20.500.12494/56512
- Acceso en línea:
- https://hdl.handle.net/20.500.12494/56512
- Palabra clave:
- Augmented reality
Metaverse
Consumer experience
- Rights
- openAccess
- License
- http://creativecommons.org/licenses/by/4.0/