E-loyalty formation : a cross-cultural comparison of Spain and Colombia

This article’s objective is to explore the differences between online shopping behavior in two different markets by explaining the attitudinal and behavioral loyalty of consumers. The proposed model identifies the antecedents of loyalty, as analyzed from different aspects. The model is tested by per...

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Autores:

Peña García, Nathalie
Gil Saura, Irene
Rodríguez Orejuela, Hector Augusto

Tipo de recurso:

Article of investigation

Fecha de publicación:

2018

Institución:

Colegio de Estudios Superiores de Administración

Repositorio:

Repositorio CESA

Idioma:

eng

OAI Identifier:

oai:repository.cesa.edu.co:10726/5093

Acceso en línea:

http://hdl.handle.net/10726/5093
http://www.jecr.org/node/565

Palabra clave:

E-Loyalty
Cross-cultural study
Consumer behavior
Perceived value
WOM

Rights

openAccess

License

Abierto (Texto Completo)