The role of brand commitment in the retail sector : the relation with open innovation

Firm–employee relationships are a prerequisite for customer–firm relationships and, consequently, to organizational success. The development of such relationships can be particularly challenging for retailers because of the complexity of the service component inherent to the environment in which the...

Full description

Autores:

Siqueira Junior, José Ribamar
Peña García, Nathalie
ter Horst, Enrique
Molina, Germán
Villamil, Monica

Tipo de recurso:

Article of investigation

Fecha de publicación:

2021

Institución:

Colegio de Estudios Superiores de Administración

Repositorio:

Repositorio CESA

Idioma:

eng

OAI Identifier:

oai:repository.cesa.edu.co:10726/5058

Acceso en línea:

http://hdl.handle.net/10726/5058
https://doi.org/10.3390/joitmc7020154

Palabra clave:

Branding
Front-line employees
Retail
Brand-commitment
Role clarity
Job satisfaction

Rights

openAccess

License

Abierto (Texto Completo)