Customer behavior in electronic commerce : a bayesian approach

Online shopping has increasingly replaced traditional retail shopping, as a large number of consumers have adopted it on a global scale. However, while it is well established in developed countries, e-commerce is still at an early stage in emerging markets, hence there is a need to unveil which fact...

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Autores:
Dakduk, Silvana
ter Horst, Enrique
Santalla-Banderali, Zuleima
Molina, Germán
Malavé, José
Tipo de recurso:
Article of investigation
Fecha de publicación:
2017
Institución:
Colegio de Estudios Superiores de Administración
Repositorio:
Repositorio CESA
Idioma:
eng
OAI Identifier:
oai:repository.cesa.edu.co:10726/5103
Acceso en línea:
http://hdl.handle.net/10726/5103
https://doi.org/10.4067/S0718-18762017000200002
Palabra clave:
Intention
Attitude
Internet
E-purchase
E-commerce
E-customers
Bayesian
MCMC
Rights
openAccess
License
Abierto (Texto Completo)
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repository_id_str
spelling Dakduk, Silvana93431708-476c-4310-9605-0052dad27efb600ter Horst, Enriquebb497a43-c019-48d2-8bff-b5b9172cf707600Santalla-Banderali, Zuleimac82cb998-0f0a-4415-9574-9d7ae38c7079600Molina, Germán1fa4e4bc-5890-49a2-aa16-7f5220145ef8600Malavé, Joséaff19c8a-1578-4e4d-bd66-2b4fbccc8e28600Dakduk, Silvana [0000-0003-4700-5354]ter Horst, Enrique [0000-0001-5153-1475]Santalla Banderali, Zuleima [0000-0003-0556-4967]Molina, Germán [0000-0003-4693-6907]Malavé, José [0000-0002-8801-9165]Dakduk, Silvana [36187758500]ter Horst, Enrique [25655619900]Santalla Banderali, Zuleima [6507986262]Molina, Germán [15728099800]Malavé, José [36986634500]2023-06-21T22:23:08Z2023-06-21T22:23:08Z2017-05http://hdl.handle.net/10726/5103instname:Colegio de Estudios Superiores de Administración – CESAreponame:Biblioteca Digital – CESArepourl:https://repository.cesa.edu.co/0718-1876https://doi.org/10.4067/S0718-18762017000200002engMDPI AGCustomer behavior in electronic commerce : a bayesian approacharticlehttp://purl.org/coar/resource_type/c_2df8fbb1http://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articlehttp://purl.org/redcol/resource_type/ARThttp://purl.org/coar/version/c_71e4c1898caa6e32info:eu-repo/semantics/openAccessAbierto (Texto Completo)http://purl.org/coar/access_right/c_abf2Online shopping has increasingly replaced traditional retail shopping, as a large number of consumers have adopted it on a global scale. However, while it is well established in developed countries, e-commerce is still at an early stage in emerging markets, hence there is a need to unveil which factors contributes to its adoption. The main objective of this study is to integrate the theory of planned behavior, the theory of reasoned action, and the technology acceptance model using a Bayesian approach to determine the key predictors of online purchase intention among internet users in Colombia. The results demonstrate the pertinence of the theory of reasoned action and technology acceptance model, models to explain online purchase intention, confirming that the intention to purchase online is mostly determined by the attitudes to e-commerce which, in turn, are explained by perceived usefulness, perceived ease of use, and the subjective norm related to online shopping.https://orcid.org/0000-0003-4700-5354https://orcid.org/0000-0001-5153-1475https://orcid.org/0000-0003-0556-4967https://orcid.org/0000-0003-4693-6907https://orcid.org/0000-0002-8801-9165https://www.scopus.com/authid/detail.uri?authorId=36187758500https://www.scopus.com/authid/detail.uri?authorId=25655619900https://www.scopus.com/authid/detail.uri?authorId=6507986262https://www.scopus.com/authid/detail.uri?authorId=15728099800https://www.scopus.com/authid/detail.uri?authorId=36986634500122Journal of Theoretical and Applied Electronic Commerce ResearchIntentionAttitudeInternetE-purchaseE-commerceE-customersBayesianMCMC10726/5103oai:repository.cesa.edu.co:10726/51032023-09-30 12:58:24.584metadata only accessBiblioteca Digital - CESAbiblioteca@cesa.edu.co
dc.title.eng.fl_str_mv Customer behavior in electronic commerce : a bayesian approach
title Customer behavior in electronic commerce : a bayesian approach
spellingShingle Customer behavior in electronic commerce : a bayesian approach
Intention
Attitude
Internet
E-purchase
E-commerce
E-customers
Bayesian
MCMC
title_short Customer behavior in electronic commerce : a bayesian approach
title_full Customer behavior in electronic commerce : a bayesian approach
title_fullStr Customer behavior in electronic commerce : a bayesian approach
title_full_unstemmed Customer behavior in electronic commerce : a bayesian approach
title_sort Customer behavior in electronic commerce : a bayesian approach
dc.creator.fl_str_mv Dakduk, Silvana
ter Horst, Enrique
Santalla-Banderali, Zuleima
Molina, Germán
Malavé, José
dc.contributor.author.spa.fl_str_mv Dakduk, Silvana
ter Horst, Enrique
Santalla-Banderali, Zuleima
Molina, Germán
Malavé, José
dc.contributor.orcid.none.fl_str_mv Dakduk, Silvana [0000-0003-4700-5354]
ter Horst, Enrique [0000-0001-5153-1475]
Santalla Banderali, Zuleima [0000-0003-0556-4967]
Molina, Germán [0000-0003-4693-6907]
Malavé, José [0000-0002-8801-9165]
dc.contributor.scopus.none.fl_str_mv Dakduk, Silvana [36187758500]
ter Horst, Enrique [25655619900]
Santalla Banderali, Zuleima [6507986262]
Molina, Germán [15728099800]
Malavé, José [36986634500]
dc.subject.proposal.none.fl_str_mv Intention
Attitude
Internet
E-purchase
E-commerce
E-customers
Bayesian
MCMC
topic Intention
Attitude
Internet
E-purchase
E-commerce
E-customers
Bayesian
MCMC
description Online shopping has increasingly replaced traditional retail shopping, as a large number of consumers have adopted it on a global scale. However, while it is well established in developed countries, e-commerce is still at an early stage in emerging markets, hence there is a need to unveil which factors contributes to its adoption. The main objective of this study is to integrate the theory of planned behavior, the theory of reasoned action, and the technology acceptance model using a Bayesian approach to determine the key predictors of online purchase intention among internet users in Colombia. The results demonstrate the pertinence of the theory of reasoned action and technology acceptance model, models to explain online purchase intention, confirming that the intention to purchase online is mostly determined by the attitudes to e-commerce which, in turn, are explained by perceived usefulness, perceived ease of use, and the subjective norm related to online shopping.
publishDate 2017
dc.date.issued.none.fl_str_mv 2017-05
dc.date.accessioned.none.fl_str_mv 2023-06-21T22:23:08Z
dc.date.available.none.fl_str_mv 2023-06-21T22:23:08Z
dc.type.none.fl_str_mv article
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_6501
dc.type.coar.none.fl_str_mv http://purl.org/coar/resource_type/c_2df8fbb1
dc.type.driver.none.fl_str_mv info:eu-repo/semantics/article
dc.type.redcol.none.fl_str_mv http://purl.org/redcol/resource_type/ART
dc.type.coarversion.none.fl_str_mv http://purl.org/coar/version/c_71e4c1898caa6e32
format http://purl.org/coar/resource_type/c_2df8fbb1
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10726/5103
dc.identifier.instname.none.fl_str_mv instname:Colegio de Estudios Superiores de Administración – CESA
dc.identifier.reponame.none.fl_str_mv reponame:Biblioteca Digital – CESA
dc.identifier.repourl.none.fl_str_mv repourl:https://repository.cesa.edu.co/
dc.identifier.eissn.none.fl_str_mv 0718-1876
dc.identifier.doi.none.fl_str_mv https://doi.org/10.4067/S0718-18762017000200002
url http://hdl.handle.net/10726/5103
https://doi.org/10.4067/S0718-18762017000200002
identifier_str_mv instname:Colegio de Estudios Superiores de Administración – CESA
reponame:Biblioteca Digital – CESA
repourl:https://repository.cesa.edu.co/
0718-1876
dc.language.iso.none.fl_str_mv eng
language eng
dc.relation.citationvolume.none.fl_str_mv 12
dc.relation.citationissue.none.fl_str_mv 2
dc.relation.ispartofjournal.none.fl_str_mv Journal of Theoretical and Applied Electronic Commerce Research
dc.rights.accessrights.none.fl_str_mv info:eu-repo/semantics/openAccess
dc.rights.local.none.fl_str_mv Abierto (Texto Completo)
dc.rights.coar.none.fl_str_mv http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
rights_invalid_str_mv Abierto (Texto Completo)
http://purl.org/coar/access_right/c_abf2
dc.publisher.none.fl_str_mv MDPI AG
publisher.none.fl_str_mv MDPI AG
institution Colegio de Estudios Superiores de Administración
repository.name.fl_str_mv Biblioteca Digital - CESA
repository.mail.fl_str_mv biblioteca@cesa.edu.co
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