Customer behavior in electronic commerce : a bayesian approach
Online shopping has increasingly replaced traditional retail shopping, as a large number of consumers have adopted it on a global scale. However, while it is well established in developed countries, e-commerce is still at an early stage in emerging markets, hence there is a need to unveil which fact...
- Autores:
-
Dakduk, Silvana
ter Horst, Enrique
Santalla-Banderali, Zuleima
Molina, Germán
Malavé, José
- Tipo de recurso:
- Article of investigation
- Fecha de publicación:
- 2017
- Institución:
- Colegio de Estudios Superiores de Administración
- Repositorio:
- Repositorio CESA
- Idioma:
- eng
- OAI Identifier:
- oai:repository.cesa.edu.co:10726/5103
- Palabra clave:
- Intention
Attitude
Internet
E-purchase
E-commerce
E-customers
Bayesian
MCMC
- Rights
- openAccess
- License
- Abierto (Texto Completo)
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Dakduk, Silvana93431708-476c-4310-9605-0052dad27efb600ter Horst, Enriquebb497a43-c019-48d2-8bff-b5b9172cf707600Santalla-Banderali, Zuleimac82cb998-0f0a-4415-9574-9d7ae38c7079600Molina, Germán1fa4e4bc-5890-49a2-aa16-7f5220145ef8600Malavé, Joséaff19c8a-1578-4e4d-bd66-2b4fbccc8e28600Dakduk, Silvana [0000-0003-4700-5354]ter Horst, Enrique [0000-0001-5153-1475]Santalla Banderali, Zuleima [0000-0003-0556-4967]Molina, Germán [0000-0003-4693-6907]Malavé, José [0000-0002-8801-9165]Dakduk, Silvana [36187758500]ter Horst, Enrique [25655619900]Santalla Banderali, Zuleima [6507986262]Molina, Germán [15728099800]Malavé, José [36986634500]2023-06-21T22:23:08Z2023-06-21T22:23:08Z2017-05http://hdl.handle.net/10726/5103instname:Colegio de Estudios Superiores de Administración – CESAreponame:Biblioteca Digital – CESArepourl:https://repository.cesa.edu.co/0718-1876https://doi.org/10.4067/S0718-18762017000200002engMDPI AGCustomer behavior in electronic commerce : a bayesian approacharticlehttp://purl.org/coar/resource_type/c_2df8fbb1http://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articlehttp://purl.org/redcol/resource_type/ARThttp://purl.org/coar/version/c_71e4c1898caa6e32info:eu-repo/semantics/openAccessAbierto (Texto Completo)http://purl.org/coar/access_right/c_abf2Online shopping has increasingly replaced traditional retail shopping, as a large number of consumers have adopted it on a global scale. However, while it is well established in developed countries, e-commerce is still at an early stage in emerging markets, hence there is a need to unveil which factors contributes to its adoption. The main objective of this study is to integrate the theory of planned behavior, the theory of reasoned action, and the technology acceptance model using a Bayesian approach to determine the key predictors of online purchase intention among internet users in Colombia. The results demonstrate the pertinence of the theory of reasoned action and technology acceptance model, models to explain online purchase intention, confirming that the intention to purchase online is mostly determined by the attitudes to e-commerce which, in turn, are explained by perceived usefulness, perceived ease of use, and the subjective norm related to online shopping.https://orcid.org/0000-0003-4700-5354https://orcid.org/0000-0001-5153-1475https://orcid.org/0000-0003-0556-4967https://orcid.org/0000-0003-4693-6907https://orcid.org/0000-0002-8801-9165https://www.scopus.com/authid/detail.uri?authorId=36187758500https://www.scopus.com/authid/detail.uri?authorId=25655619900https://www.scopus.com/authid/detail.uri?authorId=6507986262https://www.scopus.com/authid/detail.uri?authorId=15728099800https://www.scopus.com/authid/detail.uri?authorId=36986634500122Journal of Theoretical and Applied Electronic Commerce ResearchIntentionAttitudeInternetE-purchaseE-commerceE-customersBayesianMCMC10726/5103oai:repository.cesa.edu.co:10726/51032023-09-30 12:58:24.584metadata only accessBiblioteca Digital - CESAbiblioteca@cesa.edu.co |
dc.title.eng.fl_str_mv |
Customer behavior in electronic commerce : a bayesian approach |
title |
Customer behavior in electronic commerce : a bayesian approach |
spellingShingle |
Customer behavior in electronic commerce : a bayesian approach Intention Attitude Internet E-purchase E-commerce E-customers Bayesian MCMC |
title_short |
Customer behavior in electronic commerce : a bayesian approach |
title_full |
Customer behavior in electronic commerce : a bayesian approach |
title_fullStr |
Customer behavior in electronic commerce : a bayesian approach |
title_full_unstemmed |
Customer behavior in electronic commerce : a bayesian approach |
title_sort |
Customer behavior in electronic commerce : a bayesian approach |
dc.creator.fl_str_mv |
Dakduk, Silvana ter Horst, Enrique Santalla-Banderali, Zuleima Molina, Germán Malavé, José |
dc.contributor.author.spa.fl_str_mv |
Dakduk, Silvana ter Horst, Enrique Santalla-Banderali, Zuleima Molina, Germán Malavé, José |
dc.contributor.orcid.none.fl_str_mv |
Dakduk, Silvana [0000-0003-4700-5354] ter Horst, Enrique [0000-0001-5153-1475] Santalla Banderali, Zuleima [0000-0003-0556-4967] Molina, Germán [0000-0003-4693-6907] Malavé, José [0000-0002-8801-9165] |
dc.contributor.scopus.none.fl_str_mv |
Dakduk, Silvana [36187758500] ter Horst, Enrique [25655619900] Santalla Banderali, Zuleima [6507986262] Molina, Germán [15728099800] Malavé, José [36986634500] |
dc.subject.proposal.none.fl_str_mv |
Intention Attitude Internet E-purchase E-commerce E-customers Bayesian MCMC |
topic |
Intention Attitude Internet E-purchase E-commerce E-customers Bayesian MCMC |
description |
Online shopping has increasingly replaced traditional retail shopping, as a large number of consumers have adopted it on a global scale. However, while it is well established in developed countries, e-commerce is still at an early stage in emerging markets, hence there is a need to unveil which factors contributes to its adoption. The main objective of this study is to integrate the theory of planned behavior, the theory of reasoned action, and the technology acceptance model using a Bayesian approach to determine the key predictors of online purchase intention among internet users in Colombia. The results demonstrate the pertinence of the theory of reasoned action and technology acceptance model, models to explain online purchase intention, confirming that the intention to purchase online is mostly determined by the attitudes to e-commerce which, in turn, are explained by perceived usefulness, perceived ease of use, and the subjective norm related to online shopping. |
publishDate |
2017 |
dc.date.issued.none.fl_str_mv |
2017-05 |
dc.date.accessioned.none.fl_str_mv |
2023-06-21T22:23:08Z |
dc.date.available.none.fl_str_mv |
2023-06-21T22:23:08Z |
dc.type.none.fl_str_mv |
article |
dc.type.coar.fl_str_mv |
http://purl.org/coar/resource_type/c_6501 |
dc.type.coar.none.fl_str_mv |
http://purl.org/coar/resource_type/c_2df8fbb1 |
dc.type.driver.none.fl_str_mv |
info:eu-repo/semantics/article |
dc.type.redcol.none.fl_str_mv |
http://purl.org/redcol/resource_type/ART |
dc.type.coarversion.none.fl_str_mv |
http://purl.org/coar/version/c_71e4c1898caa6e32 |
format |
http://purl.org/coar/resource_type/c_2df8fbb1 |
dc.identifier.uri.none.fl_str_mv |
http://hdl.handle.net/10726/5103 |
dc.identifier.instname.none.fl_str_mv |
instname:Colegio de Estudios Superiores de Administración – CESA |
dc.identifier.reponame.none.fl_str_mv |
reponame:Biblioteca Digital – CESA |
dc.identifier.repourl.none.fl_str_mv |
repourl:https://repository.cesa.edu.co/ |
dc.identifier.eissn.none.fl_str_mv |
0718-1876 |
dc.identifier.doi.none.fl_str_mv |
https://doi.org/10.4067/S0718-18762017000200002 |
url |
http://hdl.handle.net/10726/5103 https://doi.org/10.4067/S0718-18762017000200002 |
identifier_str_mv |
instname:Colegio de Estudios Superiores de Administración – CESA reponame:Biblioteca Digital – CESA repourl:https://repository.cesa.edu.co/ 0718-1876 |
dc.language.iso.none.fl_str_mv |
eng |
language |
eng |
dc.relation.citationvolume.none.fl_str_mv |
12 |
dc.relation.citationissue.none.fl_str_mv |
2 |
dc.relation.ispartofjournal.none.fl_str_mv |
Journal of Theoretical and Applied Electronic Commerce Research |
dc.rights.accessrights.none.fl_str_mv |
info:eu-repo/semantics/openAccess |
dc.rights.local.none.fl_str_mv |
Abierto (Texto Completo) |
dc.rights.coar.none.fl_str_mv |
http://purl.org/coar/access_right/c_abf2 |
eu_rights_str_mv |
openAccess |
rights_invalid_str_mv |
Abierto (Texto Completo) http://purl.org/coar/access_right/c_abf2 |
dc.publisher.none.fl_str_mv |
MDPI AG |
publisher.none.fl_str_mv |
MDPI AG |
institution |
Colegio de Estudios Superiores de Administración |
repository.name.fl_str_mv |
Biblioteca Digital - CESA |
repository.mail.fl_str_mv |
biblioteca@cesa.edu.co |
_version_ |
1793339944463237120 |