Customer behavior in electronic commerce : a bayesian approach

Online shopping has increasingly replaced traditional retail shopping, as a large number of consumers have adopted it on a global scale. However, while it is well established in developed countries, e-commerce is still at an early stage in emerging markets, hence there is a need to unveil which fact...

Full description

Autores:

Dakduk, Silvana
ter Horst, Enrique
Santalla-Banderali, Zuleima
Molina, Germán
Malavé, José

Tipo de recurso:

Article of investigation

Fecha de publicación:

2017

Institución:

Colegio de Estudios Superiores de Administración

Repositorio:

Repositorio CESA

Idioma:

eng

OAI Identifier:

oai:repository.cesa.edu.co:10726/5103

Acceso en línea:

http://hdl.handle.net/10726/5103
https://doi.org/10.4067/S0718-18762017000200002

Palabra clave:

Intention
Attitude
Internet
E-purchase
E-commerce
E-customers
Bayesian
MCMC

Rights

openAccess

License

Abierto (Texto Completo)