Co-creation of value and customer experience : an application in online banking

The need for the banking sector to digitize its services to improve the efficiency of its processes has motivated a wave of research among academics and professionals. One of the most important themes emerging in e-service adoption research is the customer experience. The customer experience has bee...

Full description

Autores:

Peña García, Nathalie
Losada Otálora, Mauricio
Juliao Rossi, Jorge
Rodríguez Orejuela, Hector Augusto

Tipo de recurso:

Article of investigation

Fecha de publicación:

2021

Institución:

Colegio de Estudios Superiores de Administración

Repositorio:

Repositorio CESA

Idioma:

eng

OAI Identifier:

oai:repository.cesa.edu.co:10726/5054

Acceso en línea:

http://hdl.handle.net/10726/5054
https://doi.org/10.3390/su131810486

Palabra clave:

Co-creation of value
Customer experience
Online banking
Consumer behavior

Rights

openAccess

License

Abierto (Texto Completo)