Influencia del Branding interno en la orientación de los colaboradores hacia la experiencia del cliente en hoteles de Barranquilla

Authors: Barros Arrieta, David Antonio

Format: MasterThesis

Status: Published version

Description

Publication Year: 2021

Language: Spanish

Topic: Internal branding
Customer experience
Brand management
Corporate brand
Branding interno
Experiencia del cliente
Gestión de marca
Marca corporativa

Repository: REDICUC - Repositorio CUC

Get full text: https://hdl.handle.net/11323/8396
https://repositorio.cuc.edu.co/

Rights: Open access

License: Attribution-NonCommercial-ShareAlike 4.0 International