Showing 1 - 2 results of 2 for search '"logicism"', query time: 0.01s Refine Results
  1. 1
    Article of investigation
    Co-creation of value and customer experience : an application in online banking
    Por Peña García, Nathalie; Losada Otálora, Mauricio; Juliao Rossi, Jorge; Rodríguez Orejuela, Hector Augusto
    Published in 2021
    Repositorio Repositorio CESA

    “... for improving the customer experience understood from the perspective of service-dominant logic is the co...”
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    Get full text
  2. 2
    Article of investigation
    What type of client do you need? The brand value co-creation in the banking sector
    Por Peña García, Nathalie; Losada Otálora, Mauricio; Juliao Rossi, Jorge
    Published in 2022
    Repositorio Repositorio CESA

    “...Service-dominant logic established that for the success of service industries, it is vital...”
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    Get full text
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