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Search Results - "culture theory"
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Article of investigation
How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
Por
Diallo, Mbaye Fall
;
Siqueira Junior, José Ribamar
Published in 2017
Repositorio Repositorio CESA
“
... utilisation theory and
culture
theory
), this research investigates the effect of previous experience...
”
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Diallo, Mbaye Fall
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