Showing 1 - 1 results of 1 for search '"culture theory"', query time: 0.02s Refine Results
  1. 1
    Article of investigation
    How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
    Por Diallo, Mbaye Fall; Siqueira Junior, José Ribamar
    Published in 2017
    Repositorio Repositorio CESA

    “... utilisation theory and culture theory), this research investigates the effect of previous experience...”
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