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  1. 1
    Article of investigation
    The role of brand commitment in the retail sector : the relation with open innovation
    Por Siqueira Junior, José Ribamar; Peña García, Nathalie; ter Horst, Enrique; Molina, Germán; Villamil, Monica
    Published in 2021
    Repositorio Repositorio CESA

    “... so that they can perform a more active role as brand ambassadors. This issue becomes even more...”
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