Showing 1 - 12 results of 12 for search '"behaviorism"', query time: 0.05s Refine Results
  1. 1
    Article of investigation
    Emotion and reason : the moderating effect of gender in online shopping behavior
    Por Peña García, Nathalie; Gil Saura, Irene; Rodríguez Orejuela, Hector Augusto
    Published in 2018
    Repositorio Repositorio CESA

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  2. 2
    Article of investigation
    Purchase intention and purchase behavior online : a cross-cultural approach
    Por Peña García, Nathalie; Gil Saura, Irene; Rodríguez Orejuela, Hector Augusto; Siqueira Junior, José Ribamar
    Published in 2020
    Repositorio Repositorio CESA

    Subjects: “...Purchase behavior...”
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  3. 3
    Article of investigation
    Branding in the eye of the storm : the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country
    Por Siqueira Junior, José Ribamar; ter Horst, Enrique; Molina, Germán; Gunn, Laura H.; Reinoso Carvalho, Felipe; Sezen, Burcu; Peña García, Nathalie
    Published in 2023
    Repositorio Repositorio CESA

    “...The purpose of this study is to determine how consumer perceptions of brand ethical behavior can...”
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  4. 4
    Article of investigation
    Co-creation of value and customer experience : an application in online banking
    Por Peña García, Nathalie; Losada Otálora, Mauricio; Juliao Rossi, Jorge; Rodríguez Orejuela, Hector Augusto
    Published in 2021
    Repositorio Repositorio CESA

    Subjects: “...Consumer behavior...”
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  5. 5
    Article of investigation
    E-loyalty formation : a cross-cultural comparison of Spain and Colombia
    Por Peña García, Nathalie; Gil Saura, Irene; Rodríguez Orejuela, Hector Augusto
    Published in 2018
    Repositorio Repositorio CESA

    Subjects: “...Consumer behavior...”
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  6. 6
    Article of investigation
    Recommend or not : is generation the key? A perspective from the SOR paradigm for online stores in Colombia
    Por Peña García, Nathalie; van der Woude, David; Rodríguez Orejuela, Hector Augusto
    Published in 2020
    Repositorio Repositorio CESA

    Subjects: “...Consumer behavior...”
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  7. 7
    Article of investigation
    Interpersonal conflict at work and knowledge hiding in service organizations : the mediator role of employee well-being
    Por Losada Otálora, Mauricio; Peña García, Nathalie; Sánchez, Iván Darío
    Published in 2020
    Repositorio Repositorio CESA

    “... on various rationalized, knowledge-hiding behaviors in service organizations. This research also examines...”
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  8. 8
    Article of investigation
    The role of brand commitment in the retail sector : the relation with open innovation
    Por Siqueira Junior, José Ribamar; Peña García, Nathalie; ter Horst, Enrique; Molina, Germán; Villamil, Monica
    Published in 2021
    Repositorio Repositorio CESA

    “... operate. For this reason, organizations need to align employee behaviors with the corporate brand promise...”
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  9. 9
    Article of investigation
    Spreading the word : how customer experience in a traditional retail setting influences consumer traditional and electronic word-of-mouth Intention
    Por Siqueira Junior, José Ribamar; Peña García, Nathalie; ter Horst, Enrique; Molina, Germán
    Published in 2019
    Repositorio Repositorio CESA

    “...The study of customer experience has gained substantial importance in the consumer behavior field...”
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  10. 10
    Article of investigation
    A 2020 perspective on “Spreading the word : how customer experience in a traditional retail setting influences consumer traditional and electronic word-of-mouth intention”
    Por Siqueira Junior, José Ribamar; Peña García, Nathalie; ter Horst, Enrique; Molina, Germán
    Published in 2020
    Repositorio Repositorio CESA

    “... of these environments and how these behaviors are expressed across both worlds has become increasingly important...”
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  11. 11
    Book
    La urgencia para comprar impulsivamente en tiendas de ventas agrupadas online - OGB
    Por Casañas Chávez, María Isabel; Peña García, Nathalie; Rodríguez Orejuela, Augusto
    Published in 2020
    Repositorio Repositorio CESA

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  12. 12
    Article of investigation
    What type of client do you need? The brand value co-creation in the banking sector
    Por Peña García, Nathalie; Losada Otálora, Mauricio; Juliao Rossi, Jorge
    Published in 2022
    Repositorio Repositorio CESA

    “... indicate that detractor customers lack the motivations and resources to carry out co-creation behaviors...”
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