El ascenso de la economía del comportamiento: Misbehaving, de Richard Thaler

La economía del comportamiento surgió en la década 1980, debido sobre todo a la obra de Richard Thaler, quien exploró la relevancia del efecto dotación, la contabilidad mental, la preocupación por la justicia y otras “anomalías”, según la teoría económica estándar. Su maravilloso libro, Misbehaving,...

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Autores:
Sunstein, Cass R.
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2019
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Universidad Externado de Colombia
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Biblioteca Digital Universidad Externado de Colombia
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https://doi.org/10.18601/01245996.v21n41.01
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dc.title.spa.fl_str_mv El ascenso de la economía del comportamiento: Misbehaving, de Richard Thaler
dc.title.translated.eng.fl_str_mv The rise of behavioral economics: Richard Thaler’s Misbehaving
title El ascenso de la economía del comportamiento: Misbehaving, de Richard Thaler
spellingShingle El ascenso de la economía del comportamiento: Misbehaving, de Richard Thaler
A19
A19
A19
title_short El ascenso de la economía del comportamiento: Misbehaving, de Richard Thaler
title_full El ascenso de la economía del comportamiento: Misbehaving, de Richard Thaler
title_fullStr El ascenso de la economía del comportamiento: Misbehaving, de Richard Thaler
title_full_unstemmed El ascenso de la economía del comportamiento: Misbehaving, de Richard Thaler
title_sort El ascenso de la economía del comportamiento: Misbehaving, de Richard Thaler
dc.creator.fl_str_mv Sunstein, Cass R.
dc.contributor.author.spa.fl_str_mv Sunstein, Cass R.
dc.subject.eng.fl_str_mv A19
topic A19
A19
A19
dc.subject.spa.fl_str_mv A19
A19
description La economía del comportamiento surgió en la década 1980, debido sobre todo a la obra de Richard Thaler, quien exploró la relevancia del efecto dotación, la contabilidad mental, la preocupación por la justicia y otras “anomalías”, según la teoría económica estándar. Su maravilloso libro, Misbehaving, ofrece una descripción narrativa del surgimiento de estas ideas, y explora algunas de sus implicaciones para el futuro. Los retos continuos incluyen el de hacer predicciones cuando los resultados del comportamiento inciden en direcciones diferentes (como, p. ej., cuando el sesgo optimista entra en conflicto con el sesgo de disponibilidad); entender la línea entre empujar y manipular; y aplicar los resultados del comportamiento a desafíos apremiantes de política pública, como la pobreza, la educación, el terrorismo y el cambio climático.
publishDate 2019
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2022-09-09T21:17:57Z
dc.date.available.none.fl_str_mv 2019-05-28 14:46:34
2022-09-09T21:17:57Z
dc.date.issued.none.fl_str_mv 2019-05-28
dc.type.spa.fl_str_mv Artículo de revista
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dc.relation.references.spa.fl_str_mv <p>Akerlof, G. y Shiller, R. (2015). <em>Phishing for phools: The economics of manipulation and deception</em>. Princeton: Princeton University Press.<br>Allcott, H. y Sunstein, C. R., (2015). Regulating internalities. <em>Journal of Policy Analysis and Management</em>, <em>34</em>(3), 698-705<br>Bar G., O. (2012). <em>Seduction by contract: Law, economics, and psychology in consumer markets</em>. Oxford, UK: Oxford University Press.<br>Beckenbach, F. y Kahlenbor, W. eds. (2015). <em>New perspectives for environmental policies through behavioral economics</em>. Nueva York: Springer.<br>Benartzi, S. (2012). <em>Save more tomorrow: Practical behavioral finance solutions to improve 401(k) plans</em>. Nueva York: Penguin.<br>Bewley, T. (2002). <em>Why wages don’t fall during a recession</em>. Cambridge, Mass.: Harvard University Press.<br>Breman, A. (2011). Give more tomorrow: Two field experiments on altruism and intertemporal choice.&nbsp;<em>Journal of Public Economics</em>, <em>95</em>(11), 1349-1357.<br>Ebeling F. y Lotz, S. (2015). Domestic uptake of green energy promoted by opt-out tariffs, <em>Nature Climate Change</em>, 5, 868-871, [http://www.nature.com/nclimate/journal/vaop/ncurrent/full/nclimate2681.html].<br>Elster, J. (1983). <em>Ulysses and the sirens</em>. Cambridge, Mass.: Cambridge University Press.<br>Gigenenzer, G. (2015). <em>Simply rational: Decision making in the real world (evolution and cognition)</em>. Oxford, UK: Oxford University Press.<br>Grüne-Y., T. y Hertwig, R. (2015). Nudge versus boost: How coherent are policy and theory? <em>Mind &amp; Machines</em>, <em>26</em>(1-2), 149-183.<br>Halpern, D. (2015). <em>Inside the Nudge Unit: How small changes can make a big difference</em>. Londres: Penguin Random House.<br>Heinzerling, L, y Ackerman, F. (2007). <em>Priceless: On knowing the price of everything and the value of nothing</em>. Nueva York: The New Press.<br>Hertwig, R. et al. (2004). Decisions from experience and the effect of rare events in risky choice. <em>Psychological Science</em>, <em>15</em>(8), 534-539.<br>Kahneman, D. (2012). <em>Thinking fast and slow</em>. Nueva York: Farrar, Straus and Giroux.<br>Kuran, T. y Sunstein, C. R. (1999). Availability cascades and risk regulation. <em>Stanford Law Review</em>, 51, 633-768.<br>Kahmeman, D., Knetsch, J. et al. (1986). Fairness and the assumptions of economics. <em>Journal of Business</em>, <em>59</em>(4), 285-300.<br>Kelman, M. (2011). <em>The heuristics debate</em>. Oxford: Oxford University Press.<br>Keren, G. (2010). <em>Perspectives on framing</em>. Nueva York y Hove: Psychology Press.<br>Lavecchia, A. et al. (2014). Behavioral economics of education: Progress and possibilities, Cambridge, Mass.: NBER, [http://www.nber.org/papers/w20609].<br>Madrian, B. y Shea, D. (2001). The power of suggestion: Inertia in 401(k) participation and savings behavior. <em>Quarterly Journal of Economics</em>, <em>116</em>(4), 1149-1187.<br>Marzilli E., K. y Fuster, A. (2013). The endowment effect, [http://www.nber.org/papers/w19384].<br>Mullainathan, S. y Shafir, E. (2013). <em>Scarcity: Why having too little means so much</em>. Nueva York: Simon &amp; Schuster.<br>Rebonato, R. (2012). <em>Taking liberties: A critical examination of Libertarian paternalism</em>. Londres: Palgrave.<br>Sunstein, C. R. (2013). <em>Simpler: The future of Government</em>. Nueva York: Simon &amp; Schuster.<br>Sunstein, C. R. (2014). <em>Valuing life: Humanizing the regulatory State</em>. Chicago: University of Chicago Press.<br>Sunstein, C. R. (2015a). Nudges do not undermine human agency. <em>Journal of Consumer Policy</em>, <em>38</em>(3), 207-210.<br>Sunstein, C. R. (2015b). <em>Choosing not to choose: Understanding the value of choice</em>. Nueva York: Oxford University Press.<br>Sunstein, C. R. (2016a). Fifty shades of manipulation. <em>Journal of Marketing Behavior</em>, <em>1</em>(3.4), 213-244.<br>Sunstein, C. R. (2016b). <em>The ethics of influence: Government in the age of behavioral science</em>. Cambridge, Mass.: Cambridge University Press.<br>Sunstein, C. R. (2016c). The Council of Psychological Advisers. <em>Annual Review of Psychology</em>, 67, 713-737.<br>Thaler, R. (1980). Toward a positive theory of consumer choice. <em>Journal of Economic Behavior and Organization</em>, 1, 39-60.<br>Thaler, R. (1993). <em>Quasi rational economics</em>. Nueva York: Russell Sage Foundation.<br>Thaler, R. (1994). <em>The winner’s curse: Paradoxes and anomalies of economic life</em>. Princeton: Princeton University Press.<br>Thaler, R. (2015). <em>Misbehaving: The making of behavioral economics</em>. Nueva York: W. W. Norton.<br>Thaler, R. y Rosen, S. (1976). The value of saving a life: Evidence from the market. En N. E. Terleckyj (ed.), <em>Household production and consumption</em> (pp. 265-298). Nueva York: NBER.<br>Thaler, R. y Shefrin, H. M. (1981). An economic theory of self-control. J<em>ournal of Political Economy</em>, <em>89</em>(2), 392-406.<br>Thaler, R. y Sunstein, C. R. (2008). <em>Nudge. Improving decisions about health, wealth, and happiness</em>. New Haven y Londres: Yale University Press.<br>Tversky, A. y Kahneman, D. (1973). Availability: A Heuristic for judging frequency and probability. <em>Cognitive Psychology</em>, 5, 207-232.<br>Tversky, A. y Kahneman, D. (1981). The framing of decisions and the rationality of choice. <em>Science</em>, 221, 453-458.<br>Viscusi, W. K. (1993). <em>Fatal tradeoffs: Public and private responsibilities for risk</em>. Nueva York: Oxford University Press.<br><br></p> <p>&nbsp;</p>
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spelling Sunstein, Cass R.34d69baa-4886-4069-b840-116a005348b53002019-05-28 14:46:342022-09-09T21:17:57Z2019-05-28 14:46:342022-09-09T21:17:57Z2019-05-28La economía del comportamiento surgió en la década 1980, debido sobre todo a la obra de Richard Thaler, quien exploró la relevancia del efecto dotación, la contabilidad mental, la preocupación por la justicia y otras “anomalías”, según la teoría económica estándar. Su maravilloso libro, Misbehaving, ofrece una descripción narrativa del surgimiento de estas ideas, y explora algunas de sus implicaciones para el futuro. Los retos continuos incluyen el de hacer predicciones cuando los resultados del comportamiento inciden en direcciones diferentes (como, p. ej., cuando el sesgo optimista entra en conflicto con el sesgo de disponibilidad); entender la línea entre empujar y manipular; y aplicar los resultados del comportamiento a desafíos apremiantes de política pública, como la pobreza, la educación, el terrorismo y el cambio climático.Behavioral economics emerged in the 1980s, above all because of the creative work of Richard Thaler, exploring the relevance of the endowment effect, mental accounting, concern for fairness, and other “anomalies” from the standpoint of standard economic theory. His engaging book, Misbehaving, offers a narrative account of how these ideas came about, and also explores some of their implications for the future. Continuing challenges include making predictions when behavioral findings cut in different directions (as, for example, where optimistic bias conflicts with availability bias); understanding the line between nudging and manipulation; and applying behavioral findings to pressing public policy challenges, such as poverty, education, terrorism, and climate change.application/pdftext/htmlapplication/xml10.18601/01245996.v21n41.012346-24500124-5996https://bdigital.uexternado.edu.co/handle/001/12213https://doi.org/10.18601/01245996.v21n41.01spaUniversidad Externado de Colombiahttps://revistas.uexternado.edu.co/index.php/ecoins/article/download/5963/7689https://revistas.uexternado.edu.co/index.php/ecoins/article/download/5963/7929https://revistas.uexternado.edu.co/index.php/ecoins/article/download/5963/7942Núm. 41 , Año 2019 : Julio-Diciembre2041521Revista de Economía Institucional<p>Akerlof, G. y Shiller, R. (2015). <em>Phishing for phools: The economics of manipulation and deception</em>. Princeton: Princeton University Press.<br>Allcott, H. y Sunstein, C. R., (2015). Regulating internalities. <em>Journal of Policy Analysis and Management</em>, <em>34</em>(3), 698-705<br>Bar G., O. (2012). <em>Seduction by contract: Law, economics, and psychology in consumer markets</em>. Oxford, UK: Oxford University Press.<br>Beckenbach, F. y Kahlenbor, W. eds. (2015). <em>New perspectives for environmental policies through behavioral economics</em>. Nueva York: Springer.<br>Benartzi, S. (2012). <em>Save more tomorrow: Practical behavioral finance solutions to improve 401(k) plans</em>. Nueva York: Penguin.<br>Bewley, T. (2002). <em>Why wages don’t fall during a recession</em>. Cambridge, Mass.: Harvard University Press.<br>Breman, A. (2011). Give more tomorrow: Two field experiments on altruism and intertemporal choice.&nbsp;<em>Journal of Public Economics</em>, <em>95</em>(11), 1349-1357.<br>Ebeling F. y Lotz, S. (2015). Domestic uptake of green energy promoted by opt-out tariffs, <em>Nature Climate Change</em>, 5, 868-871, [http://www.nature.com/nclimate/journal/vaop/ncurrent/full/nclimate2681.html].<br>Elster, J. (1983). <em>Ulysses and the sirens</em>. Cambridge, Mass.: Cambridge University Press.<br>Gigenenzer, G. (2015). <em>Simply rational: Decision making in the real world (evolution and cognition)</em>. Oxford, UK: Oxford University Press.<br>Grüne-Y., T. y Hertwig, R. (2015). Nudge versus boost: How coherent are policy and theory? <em>Mind &amp; Machines</em>, <em>26</em>(1-2), 149-183.<br>Halpern, D. (2015). <em>Inside the Nudge Unit: How small changes can make a big difference</em>. Londres: Penguin Random House.<br>Heinzerling, L, y Ackerman, F. (2007). <em>Priceless: On knowing the price of everything and the value of nothing</em>. Nueva York: The New Press.<br>Hertwig, R. et al. (2004). Decisions from experience and the effect of rare events in risky choice. <em>Psychological Science</em>, <em>15</em>(8), 534-539.<br>Kahneman, D. (2012). <em>Thinking fast and slow</em>. Nueva York: Farrar, Straus and Giroux.<br>Kuran, T. y Sunstein, C. R. (1999). Availability cascades and risk regulation. <em>Stanford Law Review</em>, 51, 633-768.<br>Kahmeman, D., Knetsch, J. et al. (1986). Fairness and the assumptions of economics. <em>Journal of Business</em>, <em>59</em>(4), 285-300.<br>Kelman, M. (2011). <em>The heuristics debate</em>. Oxford: Oxford University Press.<br>Keren, G. (2010). <em>Perspectives on framing</em>. Nueva York y Hove: Psychology Press.<br>Lavecchia, A. et al. (2014). Behavioral economics of education: Progress and possibilities, Cambridge, Mass.: NBER, [http://www.nber.org/papers/w20609].<br>Madrian, B. y Shea, D. (2001). The power of suggestion: Inertia in 401(k) participation and savings behavior. <em>Quarterly Journal of Economics</em>, <em>116</em>(4), 1149-1187.<br>Marzilli E., K. y Fuster, A. (2013). The endowment effect, [http://www.nber.org/papers/w19384].<br>Mullainathan, S. y Shafir, E. (2013). <em>Scarcity: Why having too little means so much</em>. Nueva York: Simon &amp; Schuster.<br>Rebonato, R. (2012). <em>Taking liberties: A critical examination of Libertarian paternalism</em>. Londres: Palgrave.<br>Sunstein, C. R. (2013). <em>Simpler: The future of Government</em>. Nueva York: Simon &amp; Schuster.<br>Sunstein, C. R. (2014). <em>Valuing life: Humanizing the regulatory State</em>. Chicago: University of Chicago Press.<br>Sunstein, C. R. (2015a). Nudges do not undermine human agency. <em>Journal of Consumer Policy</em>, <em>38</em>(3), 207-210.<br>Sunstein, C. R. (2015b). <em>Choosing not to choose: Understanding the value of choice</em>. Nueva York: Oxford University Press.<br>Sunstein, C. R. (2016a). Fifty shades of manipulation. <em>Journal of Marketing Behavior</em>, <em>1</em>(3.4), 213-244.<br>Sunstein, C. R. (2016b). <em>The ethics of influence: Government in the age of behavioral science</em>. Cambridge, Mass.: Cambridge University Press.<br>Sunstein, C. R. (2016c). The Council of Psychological Advisers. <em>Annual Review of Psychology</em>, 67, 713-737.<br>Thaler, R. (1980). Toward a positive theory of consumer choice. <em>Journal of Economic Behavior and Organization</em>, 1, 39-60.<br>Thaler, R. (1993). <em>Quasi rational economics</em>. Nueva York: Russell Sage Foundation.<br>Thaler, R. (1994). <em>The winner’s curse: Paradoxes and anomalies of economic life</em>. Princeton: Princeton University Press.<br>Thaler, R. (2015). <em>Misbehaving: The making of behavioral economics</em>. Nueva York: W. W. Norton.<br>Thaler, R. y Rosen, S. (1976). The value of saving a life: Evidence from the market. En N. E. Terleckyj (ed.), <em>Household production and consumption</em> (pp. 265-298). Nueva York: NBER.<br>Thaler, R. y Shefrin, H. M. (1981). An economic theory of self-control. J<em>ournal of Political Economy</em>, <em>89</em>(2), 392-406.<br>Thaler, R. y Sunstein, C. R. (2008). <em>Nudge. Improving decisions about health, wealth, and happiness</em>. New Haven y Londres: Yale University Press.<br>Tversky, A. y Kahneman, D. (1973). Availability: A Heuristic for judging frequency and probability. <em>Cognitive Psychology</em>, 5, 207-232.<br>Tversky, A. y Kahneman, D. (1981). The framing of decisions and the rationality of choice. <em>Science</em>, 221, 453-458.<br>Viscusi, W. K. (1993). <em>Fatal tradeoffs: Public and private responsibilities for risk</em>. Nueva York: Oxford University Press.<br><br></p> <p>&nbsp;</p>info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2https://creativecommons.org/licenses/by-nc-sa/4.0/https://revistas.uexternado.edu.co/index.php/ecoins/article/view/5963A19A19A19El ascenso de la economía del comportamiento: Misbehaving, de Richard ThalerThe rise of behavioral economics: Richard Thaler’s MisbehavingArtículo de revistahttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1http://purl.org/coar/version/c_970fb48d4fbd8a85Textinfo:eu-repo/semantics/articleJournal articlehttp://purl.org/redcol/resource_type/ARTREFinfo:eu-repo/semantics/publishedVersionPublicationOREORE.xmltext/xml2539https://bdigital.uexternado.edu.co/bitstreams/c19d04ce-0182-4d7d-8b41-2f575b985e7c/downloadb8951ee2fd806f33e84b6e6da8dbe699MD51001/12213oai:bdigital.uexternado.edu.co:001/122132023-08-14 15:04:52.308https://creativecommons.org/licenses/by-nc-sa/4.0/https://bdigital.uexternado.edu.coUniversidad Externado de Colombiametabiblioteca@metabiblioteca.org