Destination marketing essentials
- Autores:
-
Galindo Henríquez, Francisco Alberto
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2018
- Institución:
- Universidad Externado de Colombia
- Repositorio:
- Biblioteca Digital Universidad Externado de Colombia
- Idioma:
- spa
- OAI Identifier:
- oai:bdigital.uexternado.edu.co:001/10780
- Acceso en línea:
- https://bdigital.uexternado.edu.co/handle/001/10780
https://doi.org/10.18601/01207555.n23.15
- Palabra clave:
- Rights
- openAccess
- License
- http://purl.org/coar/access_right/c_abf2
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Galindo Henríquez, Francisco Albertof782fd43-3eb2-4178-90de-46b5291d6dd42018-10-02 12:24:142022-09-09T21:02:21Z2018-10-02 12:24:142022-09-09T21:02:21Z2018-10-02application/pdftext/htmlapplication/xml10.18601/01207555.n23.152346-206X0120-7555https://bdigital.uexternado.edu.co/handle/001/10780https://doi.org/10.18601/01207555.n23.15spaFacultad de Administración de Empresas Turísticas y Hotelerashttps://revistas.uexternado.edu.co/index.php/tursoc/article/download/5595/6928https://revistas.uexternado.edu.co/index.php/tursoc/article/download/5595/7270https://revistas.uexternado.edu.co/index.php/tursoc/article/download/5595/8678, Año 2018 : Julio-Diciembre28227923Turismo y SociedadBlain, C., Levy, S. E. y Ritchie, B. (2005). Destination branding: Insights and practices from destination management organizations. Journal of Travel Research, 43(4), 328-338. doi:10.1177/0047287505274646Gardner, B. G. y Levy, S. J. (1955). The product and the brand. Harvard Business Review (marzo-abril), 33-39.Pike, S. (2015). Destination marketing essentials (2nd ed.). New York: Routledge. (344 p.).info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2https://creativecommons.org/licenses/by-nc-sa/4.0/https://revistas.uexternado.edu.co/index.php/tursoc/article/view/5595Destination marketing essentialsDestination marketing essentialsArtículo de revistahttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1http://purl.org/coar/version/c_970fb48d4fbd8a85Textinfo:eu-repo/semantics/articleJournal articlehttp://purl.org/redcol/resource_type/ARTREFinfo:eu-repo/semantics/publishedVersionPublicationOREORE.xmltext/xml2496https://bdigital.uexternado.edu.co/bitstreams/0b33cf61-d660-427f-842d-128e54b56abe/downloadfa6719a63cf0575e421f3f5872f1d851MD51001/10780oai:bdigital.uexternado.edu.co:001/107802023-08-14 15:00:49.548https://creativecommons.org/licenses/by-nc-sa/4.0/https://bdigital.uexternado.edu.coUniversidad Externado de Colombiametabiblioteca@metabiblioteca.org |
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Galindo Henríquez, Francisco Alberto |
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Galindo Henríquez, Francisco Alberto |
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Blain, C., Levy, S. E. y Ritchie, B. (2005). Destination branding: Insights and practices from destination management organizations. Journal of Travel Research, 43(4), 328-338. doi:10.1177/0047287505274646 Gardner, B. G. y Levy, S. J. (1955). The product and the brand. Harvard Business Review (marzo-abril), 33-39. Pike, S. (2015). Destination marketing essentials (2nd ed.). New York: Routledge. (344 p.). |
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