Covid-19 y consumo de lujo en Brasil: una mirada vebleniana

El consumo de bienes superfluos e innecesarios es una forma en que la élite busca destacarse y sentirse diferente al resto de la sociedad en la que vive. Tanto factores internos como externos son fundamentales para comprender por qué esta minoría puede influir en aquellos menos afortunados, incitánd...

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Autores:
Pedro de Carvalho, Matheus
Tipo de recurso:
Article of journal
Fecha de publicación:
2024
Institución:
Universidad Externado de Colombia
Repositorio:
Biblioteca Digital Universidad Externado de Colombia
Idioma:
spa
OAI Identifier:
oai:bdigital.uexternado.edu.co:001/15644
Acceso en línea:
https://bdigital.uexternado.edu.co/handle/001/15644
https://doi.org/10.18601/01245996.v26n51.05
Palabra clave:
Veblen,
Conspicuous consumption;
Brazil,
Pandemic.
Veblen,
Consumo conspicuo,
Brasil,
Pandemia
Veblen,
Consumo conspícuo,
Brasil,
Pandemia
Rights
openAccess
License
Matheus Pedro de Carvalho - 2024
id uexternad2_bbd9e2f69a9e2e5fffbe399249a0e958
oai_identifier_str oai:bdigital.uexternado.edu.co:001/15644
network_acronym_str uexternad2
network_name_str Biblioteca Digital Universidad Externado de Colombia
repository_id_str
dc.title.spa.fl_str_mv Covid-19 y consumo de lujo en Brasil: una mirada vebleniana
dc.title.translated.eng.fl_str_mv Covid-19 and Luxury Consumption in Brazil: a Veblenian Perspective
title Covid-19 y consumo de lujo en Brasil: una mirada vebleniana
spellingShingle Covid-19 y consumo de lujo en Brasil: una mirada vebleniana
Veblen,
Conspicuous consumption;
Brazil,
Pandemic.
Veblen,
Consumo conspicuo,
Brasil,
Pandemia
Veblen,
Consumo conspícuo,
Brasil,
Pandemia
title_short Covid-19 y consumo de lujo en Brasil: una mirada vebleniana
title_full Covid-19 y consumo de lujo en Brasil: una mirada vebleniana
title_fullStr Covid-19 y consumo de lujo en Brasil: una mirada vebleniana
title_full_unstemmed Covid-19 y consumo de lujo en Brasil: una mirada vebleniana
title_sort Covid-19 y consumo de lujo en Brasil: una mirada vebleniana
dc.creator.fl_str_mv Pedro de Carvalho, Matheus
dc.contributor.author.spa.fl_str_mv Pedro de Carvalho, Matheus
dc.subject.eng.fl_str_mv Veblen,
Conspicuous consumption;
Brazil,
Pandemic.
topic Veblen,
Conspicuous consumption;
Brazil,
Pandemic.
Veblen,
Consumo conspicuo,
Brasil,
Pandemia
Veblen,
Consumo conspícuo,
Brasil,
Pandemia
dc.subject.spa.fl_str_mv Veblen,
Consumo conspicuo,
Brasil,
Pandemia
Veblen,
Consumo conspícuo,
Brasil,
Pandemia
description El consumo de bienes superfluos e innecesarios es una forma en que la élite busca destacarse y sentirse diferente al resto de la sociedad en la que vive. Tanto factores internos como externos son fundamentales para comprender por qué esta minoría puede influir en aquellos menos afortunados, incitándolos a imitar sus patrones de consumo. Este artículo pretende analizar, basándose en las teorías de Veblen y otros autores, cómo el consumo conspicuo ejerce una influencia presente y poderosa en la sociedad. La primera parte ofrece una definición del consumo conspicuo, seguida en la segunda parte por estudios contemporáneos sobre los hábitos de gasto de las personas. Finalmente, la última sección analiza cómo la pandemia ha aumentado el gasto improductivo de las élites.
publishDate 2024
dc.date.accessioned.none.fl_str_mv 2024-06-17T00:00:00Z
2024-06-18T09:00:29Z
dc.date.available.none.fl_str_mv 2024-06-17T00:00:00Z
2024-06-18T09:00:29Z
dc.date.issued.none.fl_str_mv 2024-06-17
dc.type.spa.fl_str_mv Artículo de revista
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_2df8fbb1
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dc.identifier.doi.none.fl_str_mv 10.18601/01245996.v26n51.05
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dc.identifier.issn.none.fl_str_mv 0124-5996
dc.identifier.uri.none.fl_str_mv https://bdigital.uexternado.edu.co/handle/001/15644
dc.identifier.url.none.fl_str_mv https://doi.org/10.18601/01245996.v26n51.05
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2346-2450
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url https://bdigital.uexternado.edu.co/handle/001/15644
https://doi.org/10.18601/01245996.v26n51.05
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dc.relation.bitstream.none.fl_str_mv https://revistas.uexternado.edu.co/index.php/ecoins/article/download/9530/15989
dc.relation.citationedition.spa.fl_str_mv Núm. 51 , Año 2024 : Julio-Diciembre
dc.relation.citationendpage.none.fl_str_mv 109
dc.relation.citationissue.spa.fl_str_mv 51
dc.relation.citationstartpage.none.fl_str_mv 89
dc.relation.citationvolume.spa.fl_str_mv 26
dc.relation.ispartofjournal.spa.fl_str_mv Revista de Economía Institucional
dc.relation.references.spa.fl_str_mv Bourdieu, P. La distincção: critique sociale du jugement. Paris: Les Editions de Minuit, 1979.
Charoenrook, Anchada y Thakor, Anjan (2008). A Theory of Conspicuous Consumption. Washington University’s Olin School.
Chaudhuri, H. R., & Majumdar, S. (2006). Of diamonds and desires: understanding conspicuous consumption from a contemporary marketing perspective. Academy of Marketing Science Review, 1(August), 1–18.
Dubois, B., Czellar, S., & Laurent, G. (2005). Consumer segments based on attitudes toward luxury: Empirical evidence from twenty countries. Marketing Letters, 16(2), 115–128
Ferman, M., & Benli, B. (2019). The effect of cultural dimensions on conspicuous consumption and online compulsive buying behavior: a comparative study among Turkish and American consumers. Pressacademia, 6(2), 103–127
Ferman, M., & Benli, B. (2019). The effect of cultural dimensions on conspicuous consumption and online compulsive buying behavior: a comparative study among Turkish and American consumers. Pressacademia, 6(2), 103–127.
Krähmer, D. (2006). Advertising and Conspicuous Consumption. Journal of Institutional and Theoretical Economics, 162(4), 661.
Loulakis, A., & Hill, R. P. (2010). Status And Materialism Among College-Aged Women. Marketing Theory and Applications, 21, 45–52
Mazzocco, P. J., Rucker, D. D., Galinsky, A. D. y Anderson, E. T. (2012). Direct and vicarious conspicuous consumption: Identification with low-status groups increases the desire for high-status goods. Journal of Consumer Psychology, 22(4), 520–528. https://doi.org/10.1016/j.jcps.2012.07.002
Memushi, A. (2013). Conspicuous Consumption: an Empirical Investigation of Factors Affecting Households’ Behaviour in Albania. International Journal of Scientific & Engineering Research, 6(1), 79–94.
Nelissen, R. M. A. A. y Meijers, M. H. C. C. (2011). Social benefits of luxury brands as costly signals of wealth and status. Evolution and Human Behavior, 32(5), 343–355. https://doi.org/10.1016/j.evolhumbehav.2010.12.002
O Globo. (2023). Elite ignora crise, gasta mais no país e turbina o mercado de luxo. Acesso em 30 de maio de 2023. https://oglobo.globo.com/economia/negocios/elite-ignora-crise-gasta-mais-no-paisturbina-mercado-de-luxo-25259023
O Tempo. (2023). Crise? Alto padrao de consumo da elite mantém mercado de luxo em alta no Brasil. Acesso em 27 de maio de 2023. Disponível em: https://www.otempo.com.br/economia/crise-altopadrao-de-consumo-da-elite-mantem-mercado-de-luxo-em-alta-nobrasil-1.2726605
O’Cass, A. y McEwen, H. (2004). Exploring consumer status and conspicuous consumption. Journal of Consumer Behaviour, 4(1), 25–39. https://doi.org/10.1002/cb.155
Ordabayeva, N. y Chandon, P. (2011). Getting ahead of the Joneses: When equality increases conspicuous consumption among bottomtier consumers. Journal of Consumer Research, 38(1), 27–41. https://doi.org/10.1086/658165
Podoshen, J., & Andrzejewski, S. (2012). An examination of the relationships between materialism, conspicuous consumption, impulse buying, and brand loyalty. Journal of Marketing Theory and Practice, 20(3), 319–334
Rucker, D. D., & Galinsky, A. D. (2009). Conspicuous consumption versus utilitarian ideals: How different levels of power shape consumer behavior. Journal of Experimental Social Psychology, 45(3), 549–555.
Terra. (2021). Abrael: mercado brasileiro de luxo deve crescer 3% até 2025.. Acesso em 30 de maio de 2023. Disponível em: https://www.terra.com.br/noticias/abrael-mercado-brasileiro-de-luxo-deve-crescer-3-ate-2025,a107defd2b21336cfa6de6d7f46e6e2cpdztt45h.html
Twitchell, J. Lead us into temptation: the triumph of American materialism. New York: Columbia University Press, 1999
Valor EconÔmico. (2021). Brasil é o país onde o setor de luxo menos sofreu na pandemia. Acesso em 27 de maio de 2023. Disponível em: https://valor.globo.com/eu-e/noticia/2021/04/09/brasil-e-o-pais-ondeo-setor-de-luxo-menos-sofreu-na-pandemia.ghtml
Veblen, T. B. [1899]. A teoria da classe ociosa: um estudo econômico das instituições. Sao Paulo: Abril Cultural, 1983.
Wisman, J. (2009). Household saving, class identity, and conspicuous consumption. Journal of Economic Issues, 43(1), 89–114. https://doi.org/10.2753/JEI0021- 3624430105
Zakaria, N., Wan-Ismail, W.-N.A. and Abdul-Talib, A.-N. (2021), “Seriously, conspicuous consumption? The impact of culture, materialism and religiosity on Malaysian Generation Y consumers' purchasing of foreign brands”, Asia Pacific Journal of Marketing and Logistics, Vol. 33 No. 2, pp. 526-560.
Zakaria, N., Wan-Ismail, W. N. A., & Abdul-Talib, A. N. (2020). Seriously, conspicuous consumption? The impact of culture, materialism and religiosity on Malaysian Generation Y consumers’ purchasing of foreign brands. Asia Pacific Journal of 93 Marketing and Logistics, 33(2), 526–560
Zheng, X., Baskin, E. y Peng, S. (2018). Feeling inferior, showing off: The effect of nonmaterial social comparisons on conspicuous consumption. Journal of Business Research, 90(April), 196–205. https://doi.org/10.1016/j.jbusres.2018.04.041
dc.rights.spa.fl_str_mv Matheus Pedro de Carvalho - 2024
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spelling Pedro de Carvalho, Matheus2024-06-17T00:00:00Z2024-06-18T09:00:29Z2024-06-17T00:00:00Z2024-06-18T09:00:29Z2024-06-17El consumo de bienes superfluos e innecesarios es una forma en que la élite busca destacarse y sentirse diferente al resto de la sociedad en la que vive. Tanto factores internos como externos son fundamentales para comprender por qué esta minoría puede influir en aquellos menos afortunados, incitándolos a imitar sus patrones de consumo. Este artículo pretende analizar, basándose en las teorías de Veblen y otros autores, cómo el consumo conspicuo ejerce una influencia presente y poderosa en la sociedad. La primera parte ofrece una definición del consumo conspicuo, seguida en la segunda parte por estudios contemporáneos sobre los hábitos de gasto de las personas. Finalmente, la última sección analiza cómo la pandemia ha aumentado el gasto improductivo de las élites.The consumption of superfluous and unnecessary goods is a way in which the elite seeks to stand out and feel different from the rest of the society in which it lives. Internal and external factors are key to explaining why this small portion of the population is able to influence the less well-off to want to imitate their behavior. This article, using Veblen and other authors, aims to analyze how conspicuous consumption acts in a present and powerful way in society. The first part shows the definition of conspicuous consumption, followed in the second section by contemporary studies on people’s spending and the last section analyzes how the pandemic has increased the unproductive spending of the elites.application/pdf10.18601/01245996.v26n51.052346-24500124-5996https://bdigital.uexternado.edu.co/handle/001/15644https://doi.org/10.18601/01245996.v26n51.05spaUniversidad Externado de Colombiahttps://revistas.uexternado.edu.co/index.php/ecoins/article/download/9530/15989Núm. 51 , Año 2024 : Julio-Diciembre109518926Revista de Economía InstitucionalBourdieu, P. La distincção: critique sociale du jugement. Paris: Les Editions de Minuit, 1979.Charoenrook, Anchada y Thakor, Anjan (2008). A Theory of Conspicuous Consumption. Washington University’s Olin School.Chaudhuri, H. R., & Majumdar, S. (2006). Of diamonds and desires: understanding conspicuous consumption from a contemporary marketing perspective. Academy of Marketing Science Review, 1(August), 1–18.Dubois, B., Czellar, S., & Laurent, G. (2005). Consumer segments based on attitudes toward luxury: Empirical evidence from twenty countries. Marketing Letters, 16(2), 115–128Ferman, M., & Benli, B. (2019). The effect of cultural dimensions on conspicuous consumption and online compulsive buying behavior: a comparative study among Turkish and American consumers. Pressacademia, 6(2), 103–127Ferman, M., & Benli, B. (2019). The effect of cultural dimensions on conspicuous consumption and online compulsive buying behavior: a comparative study among Turkish and American consumers. Pressacademia, 6(2), 103–127.Krähmer, D. (2006). Advertising and Conspicuous Consumption. Journal of Institutional and Theoretical Economics, 162(4), 661.Loulakis, A., & Hill, R. P. (2010). Status And Materialism Among College-Aged Women. Marketing Theory and Applications, 21, 45–52Mazzocco, P. J., Rucker, D. D., Galinsky, A. D. y Anderson, E. T. (2012). Direct and vicarious conspicuous consumption: Identification with low-status groups increases the desire for high-status goods. Journal of Consumer Psychology, 22(4), 520–528. https://doi.org/10.1016/j.jcps.2012.07.002Memushi, A. (2013). Conspicuous Consumption: an Empirical Investigation of Factors Affecting Households’ Behaviour in Albania. International Journal of Scientific & Engineering Research, 6(1), 79–94.Nelissen, R. M. A. A. y Meijers, M. H. C. C. (2011). Social benefits of luxury brands as costly signals of wealth and status. Evolution and Human Behavior, 32(5), 343–355. https://doi.org/10.1016/j.evolhumbehav.2010.12.002O Globo. (2023). Elite ignora crise, gasta mais no país e turbina o mercado de luxo. Acesso em 30 de maio de 2023. https://oglobo.globo.com/economia/negocios/elite-ignora-crise-gasta-mais-no-paisturbina-mercado-de-luxo-25259023O Tempo. (2023). Crise? Alto padrao de consumo da elite mantém mercado de luxo em alta no Brasil. Acesso em 27 de maio de 2023. Disponível em: https://www.otempo.com.br/economia/crise-altopadrao-de-consumo-da-elite-mantem-mercado-de-luxo-em-alta-nobrasil-1.2726605O’Cass, A. y McEwen, H. (2004). Exploring consumer status and conspicuous consumption. Journal of Consumer Behaviour, 4(1), 25–39. https://doi.org/10.1002/cb.155Ordabayeva, N. y Chandon, P. (2011). Getting ahead of the Joneses: When equality increases conspicuous consumption among bottomtier consumers. Journal of Consumer Research, 38(1), 27–41. https://doi.org/10.1086/658165Podoshen, J., & Andrzejewski, S. (2012). An examination of the relationships between materialism, conspicuous consumption, impulse buying, and brand loyalty. Journal of Marketing Theory and Practice, 20(3), 319–334Rucker, D. D., & Galinsky, A. D. (2009). Conspicuous consumption versus utilitarian ideals: How different levels of power shape consumer behavior. Journal of Experimental Social Psychology, 45(3), 549–555.Terra. (2021). Abrael: mercado brasileiro de luxo deve crescer 3% até 2025.. Acesso em 30 de maio de 2023. Disponível em: https://www.terra.com.br/noticias/abrael-mercado-brasileiro-de-luxo-deve-crescer-3-ate-2025,a107defd2b21336cfa6de6d7f46e6e2cpdztt45h.htmlTwitchell, J. Lead us into temptation: the triumph of American materialism. New York: Columbia University Press, 1999Valor EconÔmico. (2021). Brasil é o país onde o setor de luxo menos sofreu na pandemia. Acesso em 27 de maio de 2023. Disponível em: https://valor.globo.com/eu-e/noticia/2021/04/09/brasil-e-o-pais-ondeo-setor-de-luxo-menos-sofreu-na-pandemia.ghtmlVeblen, T. B. [1899]. A teoria da classe ociosa: um estudo econômico das instituições. Sao Paulo: Abril Cultural, 1983.Wisman, J. (2009). Household saving, class identity, and conspicuous consumption. Journal of Economic Issues, 43(1), 89–114. https://doi.org/10.2753/JEI0021- 3624430105Zakaria, N., Wan-Ismail, W.-N.A. and Abdul-Talib, A.-N. (2021), “Seriously, conspicuous consumption? The impact of culture, materialism and religiosity on Malaysian Generation Y consumers' purchasing of foreign brands”, Asia Pacific Journal of Marketing and Logistics, Vol. 33 No. 2, pp. 526-560.Zakaria, N., Wan-Ismail, W. N. A., & Abdul-Talib, A. N. (2020). Seriously, conspicuous consumption? The impact of culture, materialism and religiosity on Malaysian Generation Y consumers’ purchasing of foreign brands. Asia Pacific Journal of 93 Marketing and Logistics, 33(2), 526–560Zheng, X., Baskin, E. y Peng, S. (2018). Feeling inferior, showing off: The effect of nonmaterial social comparisons on conspicuous consumption. Journal of Business Research, 90(April), 196–205. https://doi.org/10.1016/j.jbusres.2018.04.041Matheus Pedro de Carvalho - 2024info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.http://creativecommons.org/licenses/by-nc-sa/4.0https://revistas.uexternado.edu.co/index.php/ecoins/article/view/9530Veblen,Conspicuous consumption;Brazil,Pandemic.Veblen,Consumo conspicuo,Brasil,PandemiaVeblen,Consumo conspícuo,Brasil,PandemiaCovid-19 y consumo de lujo en Brasil: una mirada veblenianaCovid-19 and Luxury Consumption in Brazil: a Veblenian PerspectiveArtículo de revistahttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1http://purl.org/coar/version/c_970fb48d4fbd8a85Textinfo:eu-repo/semantics/articleJournal articlehttp://purl.org/redcol/resource_type/ARTREFinfo:eu-repo/semantics/publishedVersionPublicationOREORE.xmltext/xml2493https://bdigital.uexternado.edu.co/bitstreams/d813f9cb-fb22-4472-aa86-956f738aed5d/download6c2ca7d840ef396389b075eee80c110cMD51001/15644oai:bdigital.uexternado.edu.co:001/156442024-06-18 04:00:29.223http://creativecommons.org/licenses/by-nc-sa/4.0Matheus Pedro de Carvalho - 2024https://bdigital.uexternado.edu.coUniversidad Externado de Colombiametabiblioteca@metabiblioteca.org

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