Plan de mercadeo Black Tower Premium Hotel

For the hotel industry in Colombia it is very important to be prepared for the entry of major competitors in the sector, this strategic marketing plan introduces us to the most important factors to have a strategy of communication and distribution of a service in the digital world, thanks to this emergent means we can reach with our campaigns to any part of the world with a good segmentation, we can start working the database with specialized campaigns for people who are hotel customers and meet specific requirements. This work is done through the implementation of a web page that has a payment gateway and a corresponding traking to be able to track through UTM to know where sales are being generated and thus optimize the means you are generating higher sales. On the other hand, another structure is proposed for the sales force where management is decentralized and the information of the clients becomes property of the hotel to have a greater possession of it.

• Autores: Quintero, Pedro Alejandro; Obando, Diego Alexander
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2017
• Institución: Universidad Externado de Colombia
• Repositorio: Biblioteca Digital Universidad Externado de Colombia
• Idioma: spa
• OAI Identifier: oai:bdigital.uexternado.edu.co:001/530
• Acceso en línea: https://bdigital.uexternado.edu.co/handle/001/530; https://doi.org/10.57998/bdigital.handle.001.530
• Palabra clave: Hotelería; Competencia económica; Mercadeo; Lealtad del consumidor; Planificación estratégica; Hotelería en Bogotá; Competencia hotelera en el sector de Coorferias; Resumen nacional de hotelería; Mercadeo digital en Hoteles
• Rights: openAccess
• License: Universidad Externado de Colombia