Development of hospitality services with generation y: the case of caribbean millenials

In this manuscript, the unique features of the Millennial generation (Gen Y) in tourism and hospitality services were discussed through Caribbean Millennials. The methodology was literature review on generational differences in the hospitality sector and evaluation of findings. First, the defining c...

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Autores:
Genç, Ruhet
Tipo de recurso:
Part of book
Fecha de publicación:
2021
Institución:
Universidad Externado de Colombia
Repositorio:
Biblioteca Digital Universidad Externado de Colombia
Idioma:
spa
OAI Identifier:
oai:bdigital.uexternado.edu.co:001/4807
Acceso en línea:
https://bdigital.uexternado.edu.co/handle/001/4807
https://doi.org/10.57998/bdigital.handle.001.4807
Palabra clave:
Servicios turísticos
Administración de mercadeo turístico
Millennials
Hospitality
Caribbean
Gen X
Rights
openAccess
License
http://purl.org/coar/access_right/c_abf2
Description
Summary:In this manuscript, the unique features of the Millennial generation (Gen Y) in tourism and hospitality services were discussed through Caribbean Millennials. The methodology was literature review on generational differences in the hospitality sector and evaluation of findings. First, the defining characteristics of Millennials were examined compared to the X generation (Gen X). Next, the focus shifted to hospitality services, and their development through the emerging needs of Millennials, such as integrated services with technology and exclusive benefits for personal requirements of tourists, rather than the previous one-size-fits-all hospitality services of the Fordist era. Finally, the paper provided concluding remarks.