Plan de marketing Aromé Baby’s
34 páginas : ilustraciones, gráficos.
- Autores:
-
Ríos López, Laura Johana
Rodríguez Mendivelso, Eliana del Pilar
Ariza Marín, Carolina
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2018
- Institución:
- Universidad Externado de Colombia
- Repositorio:
- Biblioteca Digital Universidad Externado de Colombia
- Idioma:
- spa
- OAI Identifier:
- oai:bdigital.uexternado.edu.co:001/977
- Acceso en línea:
- https://bdigital.uexternado.edu.co/handle/001/977
https://doi.org/10.57998/bdigital.handle.001.977
- Palabra clave:
- Niños - Cuidado e higiene
Padres e hijos
Esencias
Esencias
Primerizos
Homeopático
Bebes
Padres
- Rights
- openAccess
- License
- Universidad Externado de Colombia
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Plan de marketing Aromé Baby’s |
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Plan de marketing Aromé Baby’s |
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Plan de marketing Aromé Baby’s Niños - Cuidado e higiene Padres e hijos Esencias Esencias Primerizos Homeopático Bebes Padres |
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Plan de marketing Aromé Baby’s |
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Plan de marketing Aromé Baby’s |
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Plan de marketing Aromé Baby’s |
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Plan de marketing Aromé Baby’s |
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Ríos López, Laura Johana Rodríguez Mendivelso, Eliana del Pilar Ariza Marín, Carolina |
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Huertas López, Mario Sigfrido |
| dc.contributor.author.spa.fl_str_mv |
Ríos López, Laura Johana Rodríguez Mendivelso, Eliana del Pilar Ariza Marín, Carolina |
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Niños - Cuidado e higiene Padres e hijos Esencias |
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Niños - Cuidado e higiene Padres e hijos Esencias Esencias Primerizos Homeopático Bebes Padres |
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Esencias Primerizos Homeopático Bebes Padres |
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34 páginas : ilustraciones, gráficos. |
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2018 |
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2018-09-17T14:07:34Z |
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Especialización en Gerencia de Mercadeo |
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Huertas López, Mario Sigfrido246bc6fe8cdc9651bcd6cbd1a8a6f5ea-1Ríos López, Laura Johana4e09c28ecd34ab04ea9443e7f39272fd-1Rodríguez Mendivelso, Eliana del Pilar3a0cdd46000381f9d7545931744a618b-1Ariza Marín, Carolina50058eb169a2a62e6ed7a244c3d4faf8-12018-09-17T14:07:34Z2018-09-17T14:07:34Z2018-0534 páginas : ilustraciones, gráficos.This is a work done, from a business idea generated through the subject Marketing Plan at the Externado de Colombia University, studied in the Marketing Management Specialization, promotion 56. Which led the authors to question the way to help new parents and their babies to take a better process in it’s early stages, through oils with natural essences that do not create any type of allergy, the authors understand that the skin of babies is very delicate and deserve all the care. Obtaining in this way a variety of oils for five main conditions that babies present in their first months and years.Este es un trabajo realizado, a partir de una idea de negocio generada a través de la materia Plan de Marketing en la Universidad Externado de Colombia, cursada en la Especialización de Gerencia de Mercadeo, promoción 56. La cual llevo a las autoras a cuestionarse la forma de ayudar a los padres primerizos y a sus bebes a llevar un mejor proceso en sus primeras etapas, a través de aceites con esencias naturales que no crean ningún tipo de alergia, entiendo que la piel de los bebes es muy delicada y que merece todo el cuidado. Obteniendo de esta forma variedad de aceites para cinco principales afecciones que presentan los bebes en sus primeros meses y años. Este trabajo tuvo como pauta, la evaluación de diferentes matrices, utilizadas comúnmente en los emprendimientos, para identificar estado del mercado, en su micro y macro entorno, competidores de productos similares y sustitutos, actores internos y externos, entre otras. 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