Programa plan padrinos Laax Service

Se llevó a cabo un análisis interno y externo en la empresa Laax Service, considerando diversos aspectos relevantes que impactan la compañía. De este análisis, se observó que la empresa carece de una estructura sólida en su área comercial y de marketing. En respuesta a esta observación, se propusier...

Full description

Autores:
Yasnó, Jacqueline
Correa, Juan Sebastián
Tipo de recurso:
Fecha de publicación:
2024
Institución:
Universidad Externado de Colombia
Repositorio:
Biblioteca Digital Universidad Externado de Colombia
Idioma:
spa
OAI Identifier:
oai:bdigital.uexternado.edu.co:001/16545
Acceso en línea:
https://bdigital.uexternado.edu.co/handle/001/16545
https://doi.org/10.57998/bdigital/handle.001.2544
Palabra clave:
Mercadeo - Aspectos socioeconómicos
Estructura organizacional - Estudios de caso
Consumidores - Actitudes
Laax Service
Mercadeo
Logística
Bodega
Zona
Rights
openAccess
License
http://purl.org/coar/access_right/c_abf2
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network_acronym_str uexternad2
network_name_str Biblioteca Digital Universidad Externado de Colombia
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dc.title.spa.fl_str_mv Programa plan padrinos Laax Service
title Programa plan padrinos Laax Service
spellingShingle Programa plan padrinos Laax Service
Mercadeo - Aspectos socioeconómicos
Estructura organizacional - Estudios de caso
Consumidores - Actitudes
Laax Service
Mercadeo
Logística
Bodega
Zona
title_short Programa plan padrinos Laax Service
title_full Programa plan padrinos Laax Service
title_fullStr Programa plan padrinos Laax Service
title_full_unstemmed Programa plan padrinos Laax Service
title_sort Programa plan padrinos Laax Service
dc.creator.fl_str_mv Yasnó, Jacqueline
Correa, Juan Sebastián
dc.contributor.author.none.fl_str_mv Yasnó, Jacqueline
Correa, Juan Sebastián
dc.subject.lemb.none.fl_str_mv Mercadeo - Aspectos socioeconómicos
Estructura organizacional - Estudios de caso
Consumidores - Actitudes
topic Mercadeo - Aspectos socioeconómicos
Estructura organizacional - Estudios de caso
Consumidores - Actitudes
Laax Service
Mercadeo
Logística
Bodega
Zona
dc.subject.proposal.spa.fl_str_mv Laax Service
Mercadeo
Logística
Bodega
Zona
description Se llevó a cabo un análisis interno y externo en la empresa Laax Service, considerando diversos aspectos relevantes que impactan la compañía. De este análisis, se observó que la empresa carece de una estructura sólida en su área comercial y de marketing. En respuesta a esta observación, se propusieron estrategias de marketing con el objetivo de mejorar el reconocimiento de la marca, obtención de nuevos clientes y fidelización de freelancer.
publishDate 2024
dc.date.accessioned.none.fl_str_mv 2024-10-04T17:49:31Z
dc.date.available.none.fl_str_mv 2024-10-04T17:49:31Z
dc.date.issued.none.fl_str_mv 2024
dc.type.none.fl_str_mv Trabajo de grado - Maestría
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dc.identifier.uri.none.fl_str_mv https://bdigital.uexternado.edu.co/handle/001/16545
https://doi.org/10.57998/bdigital/handle.001.2544
identifier_str_mv 10.57998/bdigital/handle.001.2544
url https://bdigital.uexternado.edu.co/handle/001/16545
https://doi.org/10.57998/bdigital/handle.001.2544
dc.language.iso.none.fl_str_mv spa
language spa
dc.rights.accessrights.none.fl_str_mv info:eu-repo/semantics/openAccess
dc.rights.coar.none.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.rights.license.none.fl_str_mv Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)
dc.rights.uri.none.fl_str_mv https://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
rights_invalid_str_mv http://purl.org/coar/access_right/c_abf2
Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)
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dc.format.extent.none.fl_str_mv 28 páginas
dc.format.mimetype.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidad Externado de Colombia
dc.publisher.faculty.none.fl_str_mv Facultad Administración de Empresas
dc.publisher.place.none.fl_str_mv Bogotá
dc.publisher.program.none.fl_str_mv Maestría en Mercadeo
publisher.none.fl_str_mv Universidad Externado de Colombia
institution Universidad Externado de Colombia
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spelling Yasnó, JacquelineCorrea, Juan Sebastián2024-10-04T17:49:31Z2024-10-04T17:49:31Z2024Se llevó a cabo un análisis interno y externo en la empresa Laax Service, considerando diversos aspectos relevantes que impactan la compañía. De este análisis, se observó que la empresa carece de una estructura sólida en su área comercial y de marketing. En respuesta a esta observación, se propusieron estrategias de marketing con el objetivo de mejorar el reconocimiento de la marca, obtención de nuevos clientes y fidelización de freelancer.An internal and external analysis was conducted at Laax Service, considering different relevant aspects that impact the company. From this analysis, it was observed that the company lacks a solid structure in its commercial and marketing area. In response to this observation, marketing strategies were proposed with the goal of improving brand recognition, acquiring new customers, and retaining freelancers.MaestríaMagíster en Mercadeo28 páginasapplication/pdf10.57998/bdigital/handle.001.2544https://bdigital.uexternado.edu.co/handle/001/16545https://doi.org/10.57998/bdigital/handle.001.2544spaUniversidad Externado de ColombiaFacultad Administración de EmpresasBogotáMaestría en Mercadeoinfo:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)https://creativecommons.org/licenses/by-nc-nd/4.0/Mercadeo - Aspectos socioeconómicosEstructura organizacional - Estudios de casoConsumidores - ActitudesLaax ServiceMercadeoLogísticaBodegaZonaPrograma plan padrinos Laax ServiceTrabajo de grado - 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