TourHero Consulting to improve the operformance of published itineraries
La consultoría analiza la creciente industria del turismo de bienestar, haciendo hincapié en la intersección entre turismo y bienestar. Explora varios grupos dentro del sector, como el yoga y los retiros de sanación, y destaca el enfoque único de TourHero, que permite a los particulares monetizar su...
- Autores:
-
Ambrosio Rodriguez, Juan Maximiliano
Duran Gordillo, Freddy Alexander
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2023
- Institución:
- Universidad Externado de Colombia
- Repositorio:
- Biblioteca Digital Universidad Externado de Colombia
- Idioma:
- spa
- OAI Identifier:
- oai:bdigital.uexternado.edu.co:001/14880
- Acceso en línea:
- https://bdigital.uexternado.edu.co/handle/001/14880
https://doi.org/10.57998/bdigital/handle.001.1521
- Palabra clave:
- Administración de mercadeo
Bienestar - Administración
Turismo - Administración
Wellness Cluster
Marketing
Yoga Retreats
Social Media Campaigns
- Rights
- openAccess
- License
- http://purl.org/coar/access_right/c_abf2
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TourHero Consulting to improve the operformance of published itineraries |
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TourHero Consulting to improve the operformance of published itineraries |
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TourHero Consulting to improve the operformance of published itineraries Administración de mercadeo Bienestar - Administración Turismo - Administración Wellness Cluster Marketing Yoga Retreats Social Media Campaigns |
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TourHero Consulting to improve the operformance of published itineraries |
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TourHero Consulting to improve the operformance of published itineraries |
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TourHero Consulting to improve the operformance of published itineraries |
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TourHero Consulting to improve the operformance of published itineraries |
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TourHero Consulting to improve the operformance of published itineraries |
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Ambrosio Rodriguez, Juan Maximiliano Duran Gordillo, Freddy Alexander |
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Sierra Mora, Jairo Andres |
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Ambrosio Rodriguez, Juan Maximiliano Duran Gordillo, Freddy Alexander |
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Administración de mercadeo Bienestar - Administración Turismo - Administración |
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Administración de mercadeo Bienestar - Administración Turismo - Administración Wellness Cluster Marketing Yoga Retreats Social Media Campaigns |
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Wellness Cluster Marketing Yoga Retreats Social Media Campaigns |
| description |
La consultoría analiza la creciente industria del turismo de bienestar, haciendo hincapié en la intersección entre turismo y bienestar. Explora varios grupos dentro del sector, como el yoga y los retiros de sanación, y destaca el enfoque único de TourHero, que permite a los particulares monetizar su experiencia creando y lanzando viajes de bienestar. TourHero cobra una comisión de plataforma del 5% y 20% dependiendo del modelo de cada viaje y ofrece apoyo logístico y experiencia a los participantes. El informe describe el plan de medios mensual de TourHero para enero de 2024, centrado en campañas en redes sociales y marketing de contenidos para atraer y fidelizar a potenciales TourHeroes. También incluye reuniones de rendimiento para evaluar los resultados de la campaña y el uso de CRM y Sheet para obtener información. En general, el documento anima a los profesionales del bienestar, en particular a los instructores de yoga, a aprovechar la plataforma de TourHero para crear y monetizar sus retiros. |
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Universidad Externado de Colombia |
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Bogotá |
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Sierra Mora, Jairo AndresAmbrosio Rodriguez, Juan MaximilianoDuran Gordillo, Freddy Alexander2024-04-16T20:06:03Z2024-04-16T20:06:03Z2023La consultoría analiza la creciente industria del turismo de bienestar, haciendo hincapié en la intersección entre turismo y bienestar. Explora varios grupos dentro del sector, como el yoga y los retiros de sanación, y destaca el enfoque único de TourHero, que permite a los particulares monetizar su experiencia creando y lanzando viajes de bienestar. TourHero cobra una comisión de plataforma del 5% y 20% dependiendo del modelo de cada viaje y ofrece apoyo logístico y experiencia a los participantes. El informe describe el plan de medios mensual de TourHero para enero de 2024, centrado en campañas en redes sociales y marketing de contenidos para atraer y fidelizar a potenciales TourHeroes. También incluye reuniones de rendimiento para evaluar los resultados de la campaña y el uso de CRM y Sheet para obtener información. En general, el documento anima a los profesionales del bienestar, en particular a los instructores de yoga, a aprovechar la plataforma de TourHero para crear y monetizar sus retiros.The text discusses the growing industry of wellness tourism, emphasizing the intersection of tourism and well-being. It explores various clusters within the industry, such as yoga and healing retreats, highlighting TourHero's unique approach that allows individuals to monetize their expertise by creating and launching wellness trips. TourHero charges a 5% platform fee, providing logistical support and customer experience. The report outlines TourHero's monthly media plan for January 2024, focusing on social media campaigns and content marketing to attract and engage potential TourHeroes. It also includes performance meetings to assess campaign results and the use of CRM and Google Sheet for insights. 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