Estudio de caso de un apartamento turístico (AT) en Cáceres: factores que afectan a la calidad turística
La presente investigación considera la imperiosa novedad de los apartamentos turísticos (AT) como opción alternativa de alojamiento vacacional en ciudades españolas –preferentemente aquellas con patrimonio cultural significativo, como lo es Cáceres– y el sistema de calificación online en motores de...
- Autores:
-
Sánchez González, María Gemma
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2024
- Institución:
- Universidad Externado de Colombia
- Repositorio:
- Biblioteca Digital Universidad Externado de Colombia
- Idioma:
- spa
- OAI Identifier:
- oai:bdigital.uexternado.edu.co:001/15710
- Acceso en línea:
- https://bdigital.uexternado.edu.co/handle/001/15710
https://doi.org/10.18601/01207555.n35.10
- Palabra clave:
- tourist apartment (at),
tourist quality,
improvement,
motivation,
online reputation
apartamento turístico (AT),
calidad turística,
mejora,
motivación,
reputación online
- Rights
- openAccess
- License
- María Gemma Sánchez González - 2024
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dc.title.spa.fl_str_mv |
Estudio de caso de un apartamento turístico (AT) en Cáceres: factores que afectan a la calidad turística |
dc.title.translated.eng.fl_str_mv |
Case Study of a Tourist Apartment in Cáceres: Factors Affecting Tourist Quality |
title |
Estudio de caso de un apartamento turístico (AT) en Cáceres: factores que afectan a la calidad turística |
spellingShingle |
Estudio de caso de un apartamento turístico (AT) en Cáceres: factores que afectan a la calidad turística tourist apartment (at), tourist quality, improvement, motivation, online reputation apartamento turístico (AT), calidad turística, mejora, motivación, reputación online |
title_short |
Estudio de caso de un apartamento turístico (AT) en Cáceres: factores que afectan a la calidad turística |
title_full |
Estudio de caso de un apartamento turístico (AT) en Cáceres: factores que afectan a la calidad turística |
title_fullStr |
Estudio de caso de un apartamento turístico (AT) en Cáceres: factores que afectan a la calidad turística |
title_full_unstemmed |
Estudio de caso de un apartamento turístico (AT) en Cáceres: factores que afectan a la calidad turística |
title_sort |
Estudio de caso de un apartamento turístico (AT) en Cáceres: factores que afectan a la calidad turística |
dc.creator.fl_str_mv |
Sánchez González, María Gemma |
dc.contributor.author.spa.fl_str_mv |
Sánchez González, María Gemma |
dc.subject.eng.fl_str_mv |
tourist apartment (at), tourist quality, improvement, motivation, online reputation |
topic |
tourist apartment (at), tourist quality, improvement, motivation, online reputation apartamento turístico (AT), calidad turística, mejora, motivación, reputación online |
dc.subject.spa.fl_str_mv |
apartamento turístico (AT), calidad turística, mejora, motivación, reputación online |
description |
La presente investigación considera la imperiosa novedad de los apartamentos turísticos (AT) como opción alternativa de alojamiento vacacional en ciudades españolas –preferentemente aquellas con patrimonio cultural significativo, como lo es Cáceres– y el sistema de calificación online en motores de búsqueda, como Booking.com, con el objetivo de analizar las características determinantes en la puntuación del sistema de calificación online a la hora de elegir un AT y cómo este aspecto afecta a la calidad de la experiencia turística. Por medio de un cuestionario basado en la escala de Likert cumplimentado por 105 huéspedes de los apartamentos turísticos El Patinillo Encanto, edificio ubicado en el casco antiguo de Cáceres, se dio a conocer cómo la fiabilidad de la reputación online les motivó a reservar y aumentó sus expectativas de calidad turística. Esta investigación exploratoria supone una contribución relevante para el estudio de variables clave en la elección de un AT y revela seis factores determinantes en su selección por parte de los huéspedes: limpieza, ubicación, instalaciones/servicios, personal, comodidad y calidad/precio. Esto ofrece una previsión de comportamiento de futuras reservas para viajeros gracias a la ayuda de un sistema de promoción de reputación online. |
publishDate |
2024 |
dc.date.accessioned.none.fl_str_mv |
2024-06-25T12:03:23Z 2024-06-26T10:30:27Z |
dc.date.available.none.fl_str_mv |
2024-06-25T12:03:23Z 2024-06-26T10:30:27Z |
dc.date.issued.none.fl_str_mv |
2024-06-25 |
dc.type.spa.fl_str_mv |
Artículo de revista |
dc.type.coar.fl_str_mv |
http://purl.org/coar/resource_type/c_2df8fbb1 |
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http://purl.org/coar/resource_type/c_6501 |
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http://purl.org/coar/version/c_970fb48d4fbd8a85 |
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Text |
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Journal article |
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http://purl.org/coar/resource_type/c_6501 |
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dc.identifier.doi.none.fl_str_mv |
10.18601/01207555.n35.10 |
dc.identifier.eissn.none.fl_str_mv |
2346-206X |
dc.identifier.issn.none.fl_str_mv |
0120-7555 |
dc.identifier.uri.none.fl_str_mv |
https://bdigital.uexternado.edu.co/handle/001/15710 |
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https://doi.org/10.18601/01207555.n35.10 |
identifier_str_mv |
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https://bdigital.uexternado.edu.co/handle/001/15710 https://doi.org/10.18601/01207555.n35.10 |
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spa |
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spa |
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https://revistas.uexternado.edu.co/index.php/tursoc/article/download/9601/16047 |
dc.relation.citationedition.spa.fl_str_mv |
, Año 2024 : Julio-Diciembre |
dc.relation.citationendpage.none.fl_str_mv |
257 |
dc.relation.citationstartpage.none.fl_str_mv |
229 |
dc.relation.citationvolume.spa.fl_str_mv |
35 |
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Turismo y Sociedad |
dc.relation.references.spa.fl_str_mv |
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Marketing Bulletin, 24, 1-32. https://acortar.link/hJfWZJ Xie, K., Zhang, Z., & Zhang, Z. (2014). The business value of online consumer reviews and management response to hotel performance. International Journal of Hospitality Management, 43, 1-12. https://doi.org/10.1016/j.ijhm.2014.07.007 Xie, K., Zhang, Z., Zhang, Z., Singh, A., & Lee, S. (2016). Effects of managerial response on consumer eWOM and hotel performance: Evidence from TripAdvisor. International Journal of Contemporary Hospitality Management, 28(9), 2013-2034. https://doi.org/10.1108/IJCHM-06-2015-0290 Yannopoulou, N., Moufahim, M., & Bian, X. (2013). User-generated brands and social media: Couchsurfing and Airbnb. Contemporary Management Research, 9(1), 85-90. https://doi.org/10.7903/cmr.11116 Yin, S. & Kaynak, O. (2015). Big Data for modern industry: Challenges and trends. En Proceedings of the IEEE, 103(2), 143-146. https://doi.org/10.1109/JPROC.2015.2388958 Yoon, Y. & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: A structural model. Tourism Management, 26(1), 45-56. https://doi.org/10.1016/j.tourman.2003.08.016 Yüksel, A. & Yüksel, F. (2003). Measurement of tourist satisfaction with restaurant services: A segment-based approach. Journal of Vacation Marketing, 9(1), 52-68. https://doi.org/10.1177/135676670200900104 |
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Sánchez González, María Gemma2024-06-25T12:03:23Z2024-06-26T10:30:27Z2024-06-25T12:03:23Z2024-06-26T10:30:27Z2024-06-25La presente investigación considera la imperiosa novedad de los apartamentos turísticos (AT) como opción alternativa de alojamiento vacacional en ciudades españolas –preferentemente aquellas con patrimonio cultural significativo, como lo es Cáceres– y el sistema de calificación online en motores de búsqueda, como Booking.com, con el objetivo de analizar las características determinantes en la puntuación del sistema de calificación online a la hora de elegir un AT y cómo este aspecto afecta a la calidad de la experiencia turística. Por medio de un cuestionario basado en la escala de Likert cumplimentado por 105 huéspedes de los apartamentos turísticos El Patinillo Encanto, edificio ubicado en el casco antiguo de Cáceres, se dio a conocer cómo la fiabilidad de la reputación online les motivó a reservar y aumentó sus expectativas de calidad turística. Esta investigación exploratoria supone una contribución relevante para el estudio de variables clave en la elección de un AT y revela seis factores determinantes en su selección por parte de los huéspedes: limpieza, ubicación, instalaciones/servicios, personal, comodidad y calidad/precio. Esto ofrece una previsión de comportamiento de futuras reservas para viajeros gracias a la ayuda de un sistema de promoción de reputación online.Considering the compelling novelty of tourist apartments (AT as in Apartamento Turístico) as an alternative option for holiday accommodation in Spanish cities –preferably with significant cultural heritage such as Cáceres– and the online rating system in search engines such as Booking. com, the objective of this study is to analyze the characteristics that determine the score of the online rating system when choosing a tourist apartment and how this affects the quality of the tourist experience. In this way, through a questionnaire based on the Likert scale completed by 105 guests of tourist apartments El Patinillo Encanto, a building located in the old town of Cáceres, revealed how the reliability of online reputation motivated them to book and increased their expectations of tourist quality. This exploratory study represents a relevant contribution to the study of key variables in the choice of an AT and reveals six determining factors in the choice of the tourist apartment by guests: cleanliness, location, facilities/services, staff, comfort, and quality/ price, offering a forecast of future behaviour towards reservations for travellers thanks to the help of an online reputation promotion system.application/pdf10.18601/01207555.n35.102346-206X0120-7555https://bdigital.uexternado.edu.co/handle/001/15710https://doi.org/10.18601/01207555.n35.10spaFacultad de Administración de Empresas Turísticas y Hotelerashttps://revistas.uexternado.edu.co/index.php/tursoc/article/download/9601/16047, Año 2024 : Julio-Diciembre25722935Turismo y SociedadAli, F. (2016). Hotel website quality, perceived flow, customer satisfaction and purchase intention. Journal of Hospitality and Tourism Technology, 7(2), 213-228. https://doi.org/10.1108/JHTT-02-2016-0010Baloglu, S. & McCleary, K. (1999). 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Journal of Vacation Marketing, 9(1), 52-68. https://doi.org/10.1177/135676670200900104María Gemma Sánchez González - 2024info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.http://creativecommons.org/licenses/by-nc-sa/4.0https://revistas.uexternado.edu.co/index.php/tursoc/article/view/9601tourist apartment (at),tourist quality,improvement,motivation,online reputationapartamento turístico (AT),calidad turística,mejora,motivación,reputación onlineEstudio de caso de un apartamento turístico (AT) en Cáceres: factores que afectan a la calidad turísticaCase Study of a Tourist Apartment in Cáceres: Factors Affecting Tourist QualityArtículo de revistahttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1http://purl.org/coar/version/c_970fb48d4fbd8a85Textinfo:eu-repo/semantics/articleJournal articleinfo:eu-repo/semantics/publishedVersionPublicationOREORE.xmltext/xml2623https://bdigital.uexternado.edu.co/bitstreams/8b901582-250d-44ae-8e72-e33c52959379/downloadb613c78cd3bf763bdc1686c461556b21MD51001/15710oai:bdigital.uexternado.edu.co:001/157102024-06-26 05:30:27.861http://creativecommons.org/licenses/by-nc-sa/4.0María Gemma Sánchez González - 2024https://bdigital.uexternado.edu.coUniversidad Externado de Colombiametabiblioteca@metabiblioteca.org |