Estudio de caso de un apartamento turístico (AT) en Cáceres: factores que afectan a la calidad turística

La presente investigación considera la imperiosa novedad de los apartamentos turísticos (AT) como opción alternativa de alojamiento vacacional en ciudades españolas –preferentemente aquellas con patrimonio cultural significativo, como lo es Cáceres– y el sistema de calificación online en motores de...

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Autores:
Sánchez González, María Gemma
Tipo de recurso:
Article of journal
Fecha de publicación:
2024
Institución:
Universidad Externado de Colombia
Repositorio:
Biblioteca Digital Universidad Externado de Colombia
Idioma:
spa
OAI Identifier:
oai:bdigital.uexternado.edu.co:001/15710
Acceso en línea:
https://bdigital.uexternado.edu.co/handle/001/15710
https://doi.org/10.18601/01207555.n35.10
Palabra clave:
tourist apartment (at),
tourist quality,
improvement,
motivation,
online reputation
apartamento turístico (AT),
calidad turística,
mejora,
motivación,
reputación online
Rights
openAccess
License
María Gemma Sánchez González - 2024
id uexternad2_58f90497ec13bcc6108d0c103163d771
oai_identifier_str oai:bdigital.uexternado.edu.co:001/15710
network_acronym_str uexternad2
network_name_str Biblioteca Digital Universidad Externado de Colombia
repository_id_str
dc.title.spa.fl_str_mv Estudio de caso de un apartamento turístico (AT) en Cáceres: factores que afectan a la calidad turística
dc.title.translated.eng.fl_str_mv Case Study of a Tourist Apartment in Cáceres: Factors Affecting Tourist Quality
title Estudio de caso de un apartamento turístico (AT) en Cáceres: factores que afectan a la calidad turística
spellingShingle Estudio de caso de un apartamento turístico (AT) en Cáceres: factores que afectan a la calidad turística
tourist apartment (at),
tourist quality,
improvement,
motivation,
online reputation
apartamento turístico (AT),
calidad turística,
mejora,
motivación,
reputación online
title_short Estudio de caso de un apartamento turístico (AT) en Cáceres: factores que afectan a la calidad turística
title_full Estudio de caso de un apartamento turístico (AT) en Cáceres: factores que afectan a la calidad turística
title_fullStr Estudio de caso de un apartamento turístico (AT) en Cáceres: factores que afectan a la calidad turística
title_full_unstemmed Estudio de caso de un apartamento turístico (AT) en Cáceres: factores que afectan a la calidad turística
title_sort Estudio de caso de un apartamento turístico (AT) en Cáceres: factores que afectan a la calidad turística
dc.creator.fl_str_mv Sánchez González, María Gemma
dc.contributor.author.spa.fl_str_mv Sánchez González, María Gemma
dc.subject.eng.fl_str_mv tourist apartment (at),
tourist quality,
improvement,
motivation,
online reputation
topic tourist apartment (at),
tourist quality,
improvement,
motivation,
online reputation
apartamento turístico (AT),
calidad turística,
mejora,
motivación,
reputación online
dc.subject.spa.fl_str_mv apartamento turístico (AT),
calidad turística,
mejora,
motivación,
reputación online
description La presente investigación considera la imperiosa novedad de los apartamentos turísticos (AT) como opción alternativa de alojamiento vacacional en ciudades españolas –preferentemente aquellas con patrimonio cultural significativo, como lo es Cáceres– y el sistema de calificación online en motores de búsqueda, como Booking.com, con el objetivo de analizar las características determinantes en la puntuación del sistema de calificación online a la hora de elegir un AT y cómo este aspecto afecta a la calidad de la experiencia turística. Por medio de un cuestionario basado en la escala de Likert cumplimentado por 105 huéspedes de los apartamentos turísticos El Patinillo Encanto, edificio ubicado en el casco antiguo de Cáceres, se dio a conocer cómo la fiabilidad de la reputación online les motivó a reservar y aumentó sus expectativas de calidad turística. Esta investigación exploratoria supone una contribución relevante para el estudio de variables clave en la elección de un AT y revela seis factores determinantes en su selección por parte de los huéspedes: limpieza, ubicación, instalaciones/servicios, personal, comodidad y calidad/precio. Esto ofrece una previsión de comportamiento de futuras reservas para viajeros gracias a la ayuda de un sistema de promoción de reputación online.
publishDate 2024
dc.date.accessioned.none.fl_str_mv 2024-06-25T12:03:23Z
2024-06-26T10:30:27Z
dc.date.available.none.fl_str_mv 2024-06-25T12:03:23Z
2024-06-26T10:30:27Z
dc.date.issued.none.fl_str_mv 2024-06-25
dc.type.spa.fl_str_mv Artículo de revista
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_2df8fbb1
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dc.relation.ispartofjournal.spa.fl_str_mv Turismo y Sociedad
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Bastiaansen, M., Lub, X., Mitas, O., Jung, T., Ascenção, M., Han, D-I., Moilanen, T., Smit, B., & Strijbosch, W. (2019). Emotions as core building blocks of an experience. International Journal of Contemporary Hospitality Management, 31(2), 651-668. https://doi.org/10.1108/IJCHM-11-2017-0761
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dc.rights.spa.fl_str_mv María Gemma Sánchez González - 2024
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spelling Sánchez González, María Gemma2024-06-25T12:03:23Z2024-06-26T10:30:27Z2024-06-25T12:03:23Z2024-06-26T10:30:27Z2024-06-25La presente investigación considera la imperiosa novedad de los apartamentos turísticos (AT) como opción alternativa de alojamiento vacacional en ciudades españolas –preferentemente aquellas con patrimonio cultural significativo, como lo es Cáceres– y el sistema de calificación online en motores de búsqueda, como Booking.com, con el objetivo de analizar las características determinantes en la puntuación del sistema de calificación online a la hora de elegir un AT y cómo este aspecto afecta a la calidad de la experiencia turística. Por medio de un cuestionario basado en la escala de Likert cumplimentado por 105 huéspedes de los apartamentos turísticos El Patinillo Encanto, edificio ubicado en el casco antiguo de Cáceres, se dio a conocer cómo la fiabilidad de la reputación online les motivó a reservar y aumentó sus expectativas de calidad turística. Esta investigación exploratoria supone una contribución relevante para el estudio de variables clave en la elección de un AT y revela seis factores determinantes en su selección por parte de los huéspedes: limpieza, ubicación, instalaciones/servicios, personal, comodidad y calidad/precio. Esto ofrece una previsión de comportamiento de futuras reservas para viajeros gracias a la ayuda de un sistema de promoción de reputación online.Considering the compelling novelty of tourist apartments (AT as in Apartamento Turístico) as an alternative option for holiday accommodation in Spanish cities –preferably with significant cultural heritage such as Cáceres– and the online rating system in search engines such as Booking. com, the objective of this study is to analyze the characteristics that determine the score of the online rating system when choosing a tourist apartment and how this affects the quality of the tourist experience. In this way, through a questionnaire based on the Likert scale completed by 105 guests of tourist apartments El Patinillo Encanto, a building located in the old town of Cáceres, revealed how the reliability of online reputation motivated them to book and increased their expectations of tourist quality. This exploratory study represents a relevant contribution to the study of key variables in the choice of an AT and reveals six determining factors in the choice of the tourist apartment by guests: cleanliness, location, facilities/services, staff, comfort, and quality/ price, offering a forecast of future behaviour towards reservations for travellers thanks to the help of an online reputation promotion system.application/pdf10.18601/01207555.n35.102346-206X0120-7555https://bdigital.uexternado.edu.co/handle/001/15710https://doi.org/10.18601/01207555.n35.10spaFacultad de Administración de Empresas Turísticas y Hotelerashttps://revistas.uexternado.edu.co/index.php/tursoc/article/download/9601/16047, Año 2024 : Julio-Diciembre25722935Turismo y SociedadAli, F. (2016). Hotel website quality, perceived flow, customer satisfaction and purchase intention. Journal of Hospitality and Tourism Technology, 7(2), 213-228. https://doi.org/10.1108/JHTT-02-2016-0010Baloglu, S. & McCleary, K. (1999). US International pleasure travelers’ images of four Mediterranean destinations: A comparison of visitors and nonvisitors. Journal of Travel Research, 38(2), 144-152. https://doi.org/10.1177/004728759903800207Bastiaansen, M., Lub, X., Mitas, O., Jung, T., Ascenção, M., Han, D-I., Moilanen, T., Smit, B., & Strijbosch, W. (2019). Emotions as core building blocks of an experience. International Journal of Contemporary Hospitality Management, 31(2), 651-668. https://doi.org/10.1108/IJCHM-11-2017-0761Bermejo, J. L. (19 de enero de 2022). Los alojamientos turísticos de Cáceres tendrán su ordenanza tras su rápida expansión. El Periódico Extremadura. https://acortar.link/8Ky0heBentler, P. & Bonnet, D. (1980). Significance tests and goodness-of-fit in the analysis of covariance structures. Psychological Bulletin, 88(3), 588-606. https://doi.org/10.1037/0033-2909.88.3.588Bigné, E., Chumpitaz, R., Andreu, L., & Swaen, V. (2005). 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Journal of Vacation Marketing, 9(1), 52-68. https://doi.org/10.1177/135676670200900104María Gemma Sánchez González - 2024info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.http://creativecommons.org/licenses/by-nc-sa/4.0https://revistas.uexternado.edu.co/index.php/tursoc/article/view/9601tourist apartment (at),tourist quality,improvement,motivation,online reputationapartamento turístico (AT),calidad turística,mejora,motivación,reputación onlineEstudio de caso de un apartamento turístico (AT) en Cáceres: factores que afectan a la calidad turísticaCase Study of a Tourist Apartment in Cáceres: Factors Affecting Tourist QualityArtículo de revistahttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1http://purl.org/coar/version/c_970fb48d4fbd8a85Textinfo:eu-repo/semantics/articleJournal articleinfo:eu-repo/semantics/publishedVersionPublicationOREORE.xmltext/xml2623https://bdigital.uexternado.edu.co/bitstreams/8b901582-250d-44ae-8e72-e33c52959379/downloadb613c78cd3bf763bdc1686c461556b21MD51001/15710oai:bdigital.uexternado.edu.co:001/157102024-06-26 05:30:27.861http://creativecommons.org/licenses/by-nc-sa/4.0María Gemma Sánchez González - 2024https://bdigital.uexternado.edu.coUniversidad Externado de Colombiametabiblioteca@metabiblioteca.org