Satisfacción del turista usando factores motivacionales: comparación de modelos de aprendizaje estadístico

El nivel de satisfacción de un turista con el destino visitado y su intención de volver a visitarlo se asumen como dependientes de su experiencia previa con el lugar. Para observar esta perspectiva relacional, se utilizó un conjunto de datos de 386 turistas que visitaron la ciudad de Mede­llín (Colo...

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Autores:
Vanegas , Juan Gabriel
Muñetón Santa , Guberney
Tipo de recurso:
Article of journal
Fecha de publicación:
2023
Institución:
Universidad Externado de Colombia
Repositorio:
Biblioteca Digital Universidad Externado de Colombia
Idioma:
spa
OAI Identifier:
oai:bdigital.uexternado.edu.co:001/15596
Acceso en línea:
https://bdigital.uexternado.edu.co/handle/001/15596
https://doi.org/10.18601/01207555.n34.06
Palabra clave:
tourist satisfaction,
tourist motivations,
supervised learning,
machine learning algorithms,
Support Vector Machines,
Medellín
satisfacción del turista,
motivaciones del turista,
aprendizaje supervisado,
algoritmos de aprendizaje estadístico,
máquinas de soporte vectorial,
Medellín
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openAccess
License
Juan Gabriel Vanegas , Guberney Muñetón Santa - 2023
id uexternad2_500b073914ed7a13533605b4123f096e
oai_identifier_str oai:bdigital.uexternado.edu.co:001/15596
network_acronym_str uexternad2
network_name_str Biblioteca Digital Universidad Externado de Colombia
repository_id_str
dc.title.spa.fl_str_mv Satisfacción del turista usando factores motivacionales: comparación de modelos de aprendizaje estadístico
dc.title.translated.eng.fl_str_mv Tourist Satisfaction Using Motivational Factors: Comparison of Statistical Learning Models
title Satisfacción del turista usando factores motivacionales: comparación de modelos de aprendizaje estadístico
spellingShingle Satisfacción del turista usando factores motivacionales: comparación de modelos de aprendizaje estadístico
tourist satisfaction,
tourist motivations,
supervised learning,
machine learning algorithms,
Support Vector Machines,
Medellín
satisfacción del turista,
motivaciones del turista,
aprendizaje supervisado,
algoritmos de aprendizaje estadístico,
máquinas de soporte vectorial,
Medellín
title_short Satisfacción del turista usando factores motivacionales: comparación de modelos de aprendizaje estadístico
title_full Satisfacción del turista usando factores motivacionales: comparación de modelos de aprendizaje estadístico
title_fullStr Satisfacción del turista usando factores motivacionales: comparación de modelos de aprendizaje estadístico
title_full_unstemmed Satisfacción del turista usando factores motivacionales: comparación de modelos de aprendizaje estadístico
title_sort Satisfacción del turista usando factores motivacionales: comparación de modelos de aprendizaje estadístico
dc.creator.fl_str_mv Vanegas , Juan Gabriel
Muñetón Santa , Guberney
dc.contributor.author.spa.fl_str_mv Vanegas , Juan Gabriel
Muñetón Santa , Guberney
dc.subject.eng.fl_str_mv tourist satisfaction,
tourist motivations,
supervised learning,
machine learning algorithms,
Support Vector Machines,
Medellín
topic tourist satisfaction,
tourist motivations,
supervised learning,
machine learning algorithms,
Support Vector Machines,
Medellín
satisfacción del turista,
motivaciones del turista,
aprendizaje supervisado,
algoritmos de aprendizaje estadístico,
máquinas de soporte vectorial,
Medellín
dc.subject.spa.fl_str_mv satisfacción del turista,
motivaciones del turista,
aprendizaje supervisado,
algoritmos de aprendizaje estadístico,
máquinas de soporte vectorial,
Medellín
description El nivel de satisfacción de un turista con el destino visitado y su intención de volver a visitarlo se asumen como dependientes de su experiencia previa con el lugar. Para observar esta perspectiva relacional, se utilizó un conjunto de datos de 386 turistas que visitaron la ciudad de Mede­llín (Colombia) durante el año 2018. Para predecir la variable de volver a visitar la ciudad y la satisfacción con el destino, se usaron las variables consideradas de empuje (push) y aquellas que halan (pull) al turista. Se estimaron cuatro modelos de aprendizaje estadístico para la clasificación de los turistas: regresión logística, árboles aleatorios, máquinas de soporte vectorial y el conjunto de aumento de gradiente extremo. Las variables más importantes en las estimaciones de la satisfacción fueron ‘hablar sobre una experiencia de viaje en el futuro’ e ‘ir a lugares que mis amigos no han visitado’; y para volver a visitar la ciudad fueron ‘visitar lugares históricos’ y ‘viajar a bajos precios’.
publishDate 2023
dc.date.accessioned.none.fl_str_mv 2023-12-12T12:02:48Z
2024-06-07T10:33:13Z
dc.date.available.none.fl_str_mv 2023-12-12T12:02:48Z
2024-06-07T10:33:13Z
dc.date.issued.none.fl_str_mv 2023-12-12
dc.type.spa.fl_str_mv Artículo de revista
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_2df8fbb1
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dc.identifier.doi.none.fl_str_mv 10.18601/01207555.n34.06
dc.identifier.eissn.none.fl_str_mv 2346-206X
dc.identifier.issn.none.fl_str_mv 0120-7555
dc.identifier.uri.none.fl_str_mv https://bdigital.uexternado.edu.co/handle/001/15596
dc.identifier.url.none.fl_str_mv https://doi.org/10.18601/01207555.n34.06
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url https://bdigital.uexternado.edu.co/handle/001/15596
https://doi.org/10.18601/01207555.n34.06
dc.language.iso.spa.fl_str_mv spa
language spa
dc.relation.bitstream.none.fl_str_mv https://revistas.uexternado.edu.co/index.php/tursoc/article/download/9194/15281
dc.relation.citationedition.spa.fl_str_mv , Año 2024 : Enero-Junio
dc.relation.citationendpage.none.fl_str_mv 178
dc.relation.citationstartpage.none.fl_str_mv 149
dc.relation.citationvolume.spa.fl_str_mv 34
dc.relation.ispartofjournal.spa.fl_str_mv Turismo y Sociedad
dc.relation.references.spa.fl_str_mv Abe, S. (2005). Support vector machines for pattern classification. Vol. 2. Springer. https://doi.org/10.1007/1-84628-219-5
Ahani, A., Nilashi, M., Ibrahim, O., Sanzogni, L., & Weaven, S. (2019). Market segmentation and travel choice prediction in Spa hotels through TripAdvisor’s online reviews. International Journal of Hospitality Management, 80, 52-77. https://doi.org/10.1016/j.ijhm.2019.01.003
Albayrak, T. & Caber, M. (2018). Examining the relationship between tourist motivation and satisfaction by two competing methods. Tourism Management, 69, 201-13. https://doi.org/10.1016/j. tourman.2018.06.015
Bloom, J. (2004). Tourist market segmentation with linear and non-linear techniques. Tourism Management, 25(6), 723-733. https://doi.org/10.1016/j.tourman.2003.07.004 Breiman, L. (2001). Random forests. Machine Learning, 45(1), 5-32. ht tps://doi. org/10.1023/A:1010933404324
Chen, T. & Guestrin, C. (2016). xgboost: A scalable tree boosting system. En Association for Computing Machinery (Ed), Proceedings of the 22nd acm sigkdd International Conference on Knowledge Discovery and Data Mining (pp. 785-794). Association for Computing Machinery. https://doi.org/10.1145/2939672.2939785
Chen, Y., Zhang, H., & Qiu, L. (2013). Review on tourist satisfaction of tourism destinations. Journal of System and Management Sciences, 3(1), 74-86. http://www.aasmr.org/jsms/Vol3/No1/ jsms_Vol3_No1_8.pdf
Chi, C. & Qu, H. (2008). Examining the structural relationships of destination image, tourist satis¬faction and destination loyalty: An integrated approach. Tourism Management, 29(4), 624-636. https://doi.org/10.1016/j.tourman.2007.06.007
Correia, A., Kozak, M., & Ferradeira, J. (2013). From tourist motivations to tourist satisfaction. International Journal of Culture, Tourism and Hospitality Research, 7(4), 411-424. https://doi. org/10.1108/ijcthr-05-2012-0022
Dean, D. & Suhartanto, D. (2019). The formation of visitor behavioral intention to creative tourism: The role of push–pull motivation. Asia Pacific Journal of Tourism Research, 24(5), 393-403. https:// doi.org/10.1080/10941665.2019.1572631
Deaton, A. (2013). The great escape. Princeton University Press.
Do Valle, P., Silva, J., Mendes, J., & Guerreiro, M. (2006). Tourist satisfaction and destination loyalty intention: A structural and categorical analysis. International Journal of Business Science & Applied Management, 1(1), 25-44. https://acortar.link/C2k3Jh
Egger, R. (2022). Machine learning in tourism: A brief overview. En R. Egger (Ed.), Applied data science in tourism: Interdisciplinary approaches, methodologies & applications (pp. 85-107). Springer. https://doi.org/10.1007/978-3-030-88389-8
Fodness, D. (1994). Measuring tourist motivation. Annals of Tourism Research, 21(3), 555-581. https://doi.org/10.1016/0160-7383(94)90120-1
Ghaderi, Z., Hatamifar, P., & Khalilzadeh, J. (2018). Analysis of tourist satisfaction in tourism supply chain management. Anatolia: An International Journal of Tourism and Hospitality Research, 29(3), 433-444. https://doi.org/10.1080/13032917.2018.1439074
Gil-León, J., Gutiérrez-Ayala, J., & Ramírez-Hernández, E. (2021). El papel del turismo patrimo¬nial en el índice de competitividad turística regional de Colombia: una evaluación de las relacio¬nes mediante PLS-PM. Revista Escuela de Administración de Negocios, (90), 169-192. https://doi.org/10.21158/01208160.n90.2021.2973
Guerra-Montenegro, J., Sánchez-Medina, J., Laña, I., Sánchez-Rodríguez, D. Alonso-González, I., & Del Ser, J. (2021). Computational Intelligence in the hospitality industry: A systematic literature review and a prospect of challenges. Applied Soft Computing, 102, 107082. https://doi.org/10.1016/j.asoc.2021.107082
Huang, Z., Kong, Y., & Zhou, C. (2018). A study on relationship between sports tourism motivation and tourists’ re-visiting intention: Based on Logistic Model. Advances in Social Science, Education and Humanities Research: Proceedings of the 2nd International Conference on Economics and Management, Education, Humanities and Social Sciences (EMEHSS 2018), 151, 54-61. https://doi.org/10.2991/emehss-18.2018.13
James, G., Witten, D., Hastie, T., & Tibshirani, R. (2013). An introduction to statistical learning with applications in R. Springer. https://www.stat.berkeley.edu/users/rabbee/s154/ISLR_First_Printing.pdf
Jang, S. & Cai, L. (2002). Travel motivations and destination choice: A study of British outbound mar¬ket. Journal of Travel & Tourism Marketing, 13(3), 111-133. https://doi.org/10.1080/10548400209511570
Kahneman, D. (2011). Thinking, fast and slow. Farrar, Straus and Giroux.
Kahneman, D., Sibony, O., & Sunstein, C. (2021). Noise: A flaw in human judgment. Hachette Book Group.
Kozak, M. (2001). Comparative assessment of tourist satisfaction with destinations across two nationalities. Tourism Management, 22(4), 391-401. https://doi.org/10.1016/S0261-5177(00)00064-9
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dc.rights.spa.fl_str_mv Juan Gabriel Vanegas , Guberney Muñetón Santa - 2023
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spelling Vanegas , Juan GabrielMuñetón Santa , Guberney2023-12-12T12:02:48Z2024-06-07T10:33:13Z2023-12-12T12:02:48Z2024-06-07T10:33:13Z2023-12-12El nivel de satisfacción de un turista con el destino visitado y su intención de volver a visitarlo se asumen como dependientes de su experiencia previa con el lugar. Para observar esta perspectiva relacional, se utilizó un conjunto de datos de 386 turistas que visitaron la ciudad de Mede­llín (Colombia) durante el año 2018. Para predecir la variable de volver a visitar la ciudad y la satisfacción con el destino, se usaron las variables consideradas de empuje (push) y aquellas que halan (pull) al turista. Se estimaron cuatro modelos de aprendizaje estadístico para la clasificación de los turistas: regresión logística, árboles aleatorios, máquinas de soporte vectorial y el conjunto de aumento de gradiente extremo. Las variables más importantes en las estimaciones de la satisfacción fueron ‘hablar sobre una experiencia de viaje en el futuro’ e ‘ir a lugares que mis amigos no han visitado’; y para volver a visitar la ciudad fueron ‘visitar lugares históricos’ y ‘viajar a bajos precios’.The level of satisfaction of a tourist with the destination visited, as well as his or her intention to revisit the destination, is assumed to be dependent on his or her previ­ous experience with the place. To observe this relational perspective, a dataset of 386 tourists who visited the city of Medellin (Colombia) in 2018 was used. To predict the variables of revisiting the city and satisfac­tion with the destination, we consider push and pull variables. Four statistical learning models were estimated to classify tourists: Logistic Regression (LR), Random Forests (RF), Support Vector Machines (SVM), and the Extreme Gradient Boosting algorithm. The most important variables in the satisfaction estimation were: ‘talk about future travel experiences’ and ‘go to places my friends have not visited’, while for revisiting the city the variables were: ‘visit historical places’ and ‘travel at low prices’.application/pdf10.18601/01207555.n34.062346-206X0120-7555https://bdigital.uexternado.edu.co/handle/001/15596https://doi.org/10.18601/01207555.n34.06spaFacultad de Administración de Empresas Turísticas y Hotelerashttps://revistas.uexternado.edu.co/index.php/tursoc/article/download/9194/15281, Año 2024 : Enero-Junio17814934Turismo y SociedadAbe, S. (2005). Support vector machines for pattern classification. Vol. 2. Springer. https://doi.org/10.1007/1-84628-219-5Ahani, A., Nilashi, M., Ibrahim, O., Sanzogni, L., & Weaven, S. (2019). Market segmentation and travel choice prediction in Spa hotels through TripAdvisor’s online reviews. International Journal of Hospitality Management, 80, 52-77. https://doi.org/10.1016/j.ijhm.2019.01.003Albayrak, T. & Caber, M. (2018). Examining the relationship between tourist motivation and satisfaction by two competing methods. Tourism Management, 69, 201-13. https://doi.org/10.1016/j. tourman.2018.06.015Bloom, J. (2004). Tourist market segmentation with linear and non-linear techniques. Tourism Management, 25(6), 723-733. https://doi.org/10.1016/j.tourman.2003.07.004 Breiman, L. (2001). Random forests. Machine Learning, 45(1), 5-32. ht tps://doi. org/10.1023/A:1010933404324Chen, T. & Guestrin, C. (2016). xgboost: A scalable tree boosting system. En Association for Computing Machinery (Ed), Proceedings of the 22nd acm sigkdd International Conference on Knowledge Discovery and Data Mining (pp. 785-794). Association for Computing Machinery. https://doi.org/10.1145/2939672.2939785Chen, Y., Zhang, H., & Qiu, L. (2013). Review on tourist satisfaction of tourism destinations. Journal of System and Management Sciences, 3(1), 74-86. http://www.aasmr.org/jsms/Vol3/No1/ jsms_Vol3_No1_8.pdfChi, C. & Qu, H. (2008). Examining the structural relationships of destination image, tourist satis¬faction and destination loyalty: An integrated approach. Tourism Management, 29(4), 624-636. https://doi.org/10.1016/j.tourman.2007.06.007Correia, A., Kozak, M., & Ferradeira, J. (2013). From tourist motivations to tourist satisfaction. International Journal of Culture, Tourism and Hospitality Research, 7(4), 411-424. https://doi. org/10.1108/ijcthr-05-2012-0022Dean, D. & Suhartanto, D. (2019). The formation of visitor behavioral intention to creative tourism: The role of push–pull motivation. Asia Pacific Journal of Tourism Research, 24(5), 393-403. https:// doi.org/10.1080/10941665.2019.1572631Deaton, A. (2013). The great escape. Princeton University Press.Do Valle, P., Silva, J., Mendes, J., & Guerreiro, M. (2006). Tourist satisfaction and destination loyalty intention: A structural and categorical analysis. International Journal of Business Science & Applied Management, 1(1), 25-44. https://acortar.link/C2k3JhEgger, R. (2022). Machine learning in tourism: A brief overview. En R. Egger (Ed.), Applied data science in tourism: Interdisciplinary approaches, methodologies & applications (pp. 85-107). Springer. https://doi.org/10.1007/978-3-030-88389-8Fodness, D. (1994). Measuring tourist motivation. Annals of Tourism Research, 21(3), 555-581. https://doi.org/10.1016/0160-7383(94)90120-1Ghaderi, Z., Hatamifar, P., & Khalilzadeh, J. (2018). Analysis of tourist satisfaction in tourism supply chain management. Anatolia: An International Journal of Tourism and Hospitality Research, 29(3), 433-444. https://doi.org/10.1080/13032917.2018.1439074Gil-León, J., Gutiérrez-Ayala, J., & Ramírez-Hernández, E. (2021). El papel del turismo patrimo¬nial en el índice de competitividad turística regional de Colombia: una evaluación de las relacio¬nes mediante PLS-PM. Revista Escuela de Administración de Negocios, (90), 169-192. https://doi.org/10.21158/01208160.n90.2021.2973Guerra-Montenegro, J., Sánchez-Medina, J., Laña, I., Sánchez-Rodríguez, D. Alonso-González, I., & Del Ser, J. (2021). Computational Intelligence in the hospitality industry: A systematic literature review and a prospect of challenges. Applied Soft Computing, 102, 107082. https://doi.org/10.1016/j.asoc.2021.107082Huang, Z., Kong, Y., & Zhou, C. (2018). A study on relationship between sports tourism motivation and tourists’ re-visiting intention: Based on Logistic Model. Advances in Social Science, Education and Humanities Research: Proceedings of the 2nd International Conference on Economics and Management, Education, Humanities and Social Sciences (EMEHSS 2018), 151, 54-61. https://doi.org/10.2991/emehss-18.2018.13James, G., Witten, D., Hastie, T., & Tibshirani, R. (2013). An introduction to statistical learning with applications in R. Springer. https://www.stat.berkeley.edu/users/rabbee/s154/ISLR_First_Printing.pdfJang, S. & Cai, L. (2002). Travel motivations and destination choice: A study of British outbound mar¬ket. Journal of Travel & Tourism Marketing, 13(3), 111-133. https://doi.org/10.1080/10548400209511570Kahneman, D. (2011). Thinking, fast and slow. Farrar, Straus and Giroux.Kahneman, D., Sibony, O., & Sunstein, C. (2021). Noise: A flaw in human judgment. Hachette Book Group.Kozak, M. (2001). Comparative assessment of tourist satisfaction with destinations across two nationalities. 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Information Processing & Management, 58(4), 102555. https://doi.org/10.1016/j.ipm.2021.102555Juan Gabriel Vanegas , Guberney Muñetón Santa - 2023info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.http://creativecommons.org/licenses/by-nc-sa/4.0https://revistas.uexternado.edu.co/index.php/tursoc/article/view/9194tourist satisfaction,tourist motivations,supervised learning,machine learning algorithms,Support Vector Machines,Medellínsatisfacción del turista,motivaciones del turista,aprendizaje supervisado,algoritmos de aprendizaje estadístico,máquinas de soporte vectorial,MedellínSatisfacción del turista usando factores motivacionales: comparación de modelos de aprendizaje estadísticoTourist Satisfaction Using Motivational Factors: Comparison of Statistical Learning ModelsArtículo de revistahttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1http://purl.org/coar/version/c_970fb48d4fbd8a85Textinfo:eu-repo/semantics/articleJournal articleinfo:eu-repo/semantics/publishedVersionPublicationOREORE.xmltext/xml2676https://bdigital.uexternado.edu.co/bitstreams/89854977-4c51-43df-8065-f38064303b1f/downloadec242eaf3de9c9b0a180619c010440b7MD51001/15596oai:bdigital.uexternado.edu.co:001/155962024-06-07 05:33:13.79http://creativecommons.org/licenses/by-nc-sa/4.0Juan Gabriel Vanegas , Guberney Muñetón Santa - 2023https://bdigital.uexternado.edu.coUniversidad Externado de Colombiametabiblioteca@metabiblioteca.org