Plan de mercadeo Vallfirest Brasil
Hemos presentado un plan de mercadeo, mediante una estrategia integral que define objetivos, analiza e identifica el mercado objetivo, analizando la competencia y estableciendo tácticas para promover los productos de Vallfirest en el mercado de Brasil. Su desarrollo ha implicado e investigación de m...
- Autores:
-
Carvajal Ortiz, Liceth Alexandra
Castañeda Avila, Cristian Camilo
Ciendua Vasquez, Diego Ferney
Rodriguez Camacho, Javier Ivan
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2024
- Institución:
- Universidad Externado de Colombia
- Repositorio:
- Biblioteca Digital Universidad Externado de Colombia
- Idioma:
- spa
- OAI Identifier:
- oai:bdigital.uexternado.edu.co:001/14844
- Acceso en línea:
- https://bdigital.uexternado.edu.co/handle/001/14844
https://doi.org/10.57998/bdigital/handle.001.1486
- Palabra clave:
- Industria de mas maquinas herramientas
Análisis de mercadeo
Administración industrial
Plan de marketing
Mercadeo
Estrategias y análisis
- Rights
- openAccess
- License
- http://purl.org/coar/access_right/c_abf2
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Plan de mercadeo Vallfirest Brasil |
| title |
Plan de mercadeo Vallfirest Brasil |
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Plan de mercadeo Vallfirest Brasil Industria de mas maquinas herramientas Análisis de mercadeo Administración industrial Plan de marketing Mercadeo Estrategias y análisis |
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Plan de mercadeo Vallfirest Brasil |
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Plan de mercadeo Vallfirest Brasil |
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Plan de mercadeo Vallfirest Brasil |
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Plan de mercadeo Vallfirest Brasil |
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Plan de mercadeo Vallfirest Brasil |
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Carvajal Ortiz, Liceth Alexandra Castañeda Avila, Cristian Camilo Ciendua Vasquez, Diego Ferney Rodriguez Camacho, Javier Ivan |
| dc.contributor.author.none.fl_str_mv |
Carvajal Ortiz, Liceth Alexandra Castañeda Avila, Cristian Camilo Ciendua Vasquez, Diego Ferney Rodriguez Camacho, Javier Ivan |
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Industria de mas maquinas herramientas Análisis de mercadeo Administración industrial |
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Industria de mas maquinas herramientas Análisis de mercadeo Administración industrial Plan de marketing Mercadeo Estrategias y análisis |
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Plan de marketing Mercadeo Estrategias y análisis |
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Hemos presentado un plan de mercadeo, mediante una estrategia integral que define objetivos, analiza e identifica el mercado objetivo, analizando la competencia y estableciendo tácticas para promover los productos de Vallfirest en el mercado de Brasil. Su desarrollo ha implicado e investigación de mercado, mediante análisis FODA, establecimiento de objetivos SMART, diseñando estrategias de marketing, implementación de tácticas específicas, y medición de resultados mediante indicadores clave de rendimiento. Con este enfoque buscamos facilitar la toma de decisiones, maximizar la eficacia de las actividades de marketing y contribuir al crecimiento sostenible de la empresa en su mercado objetivo. |
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2024 |
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2024-04-10T12:49:26Z |
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2024-04-10T12:49:26Z |
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2024 |
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Trabajo de grado - Especialización |
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23 páginas |
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Universidad Externado de Colombia |
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Bogotá |
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Especialización en Gerencia de Mercadeo |
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Carvajal Ortiz, Liceth AlexandraCastañeda Avila, Cristian CamiloCiendua Vasquez, Diego FerneyRodriguez Camacho, Javier Ivan2024-04-10T12:49:26Z2024-04-10T12:49:26Z2024Hemos presentado un plan de mercadeo, mediante una estrategia integral que define objetivos, analiza e identifica el mercado objetivo, analizando la competencia y estableciendo tácticas para promover los productos de Vallfirest en el mercado de Brasil. Su desarrollo ha implicado e investigación de mercado, mediante análisis FODA, establecimiento de objetivos SMART, diseñando estrategias de marketing, implementación de tácticas específicas, y medición de resultados mediante indicadores clave de rendimiento. Con este enfoque buscamos facilitar la toma de decisiones, maximizar la eficacia de las actividades de marketing y contribuir al crecimiento sostenible de la empresa en su mercado objetivo.We have presented a marketing plan, through a comprehensive strategy that defines objectives, analyzes and identifies the target market, analyzing the competition and establishing tactics to promote Vallfirest products in the Brazilian market. Its development has involved market research, through SWOT analysis, establishing SMART objectives, designing marketing strategies, implementing specific tactics, and measuring results through key performance indicators. With this approach we seek to facilitate decision making, maximize the effectiveness of marketing activities and contribute to the sustainable growth of the company in its target market.EspecializaciónEspecialista en Gerencia de Mercadeo23 páginasapplication/pdf10.57998/bdigital/handle.001.1486https://bdigital.uexternado.edu.co/handle/001/14844https://doi.org/10.57998/bdigital/handle.001.1486spaUniversidad Externado de ColombiaFacultad DerechoBogotáEspecialización en Gerencia de Mercadeoinfo:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)https://creativecommons.org/licenses/by-nc-nd/4.0/Industria de mas maquinas herramientasAnálisis de mercadeoAdministración industrialPlan de marketingMercadeoEstrategias y análisisPlan de mercadeo Vallfirest BrasilTrabajo de grado - 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