Caracterización de dos experiencias exitosas de negocios inclusivos en Colombia.

The case report presented here reviews two experiences of successful inclusive business, which allow to highlight new trends in corporate social responsibility and its forms of hybridizing with other scientific fields such as the common good economy and corporate resilience. The methodology involved...

Full description

Autores:
Latorre Iglesias, Edimer Leonardo
Díaz Areiza, Cindy Caterine
Plata Rangel, Angela María
Marín, Susana Paola
Tipo de recurso:
Article of investigation
Fecha de publicación:
2015
Institución:
Universidad Sergio Arboleda
Repositorio:
Repositorio U. Sergio Arboleda
Idioma:
spa
OAI Identifier:
oai:repository.usergioarboleda.edu.co:11232/508
Acceso en línea:
https://doi.org/10.22518/16578953.288
http://hdl.handle.net/11232/508
Palabra clave:
Negocios - Aspectos sociales - Colombia - Estudio de casos
Responsabiblidad social de los negocios - Colombia - Estudio de casos
responsabilidad social empresarial
negocios inclusivos
responsabilidad social empresarial
economía del bien común
resiliencia empresarial
negocios en la base de la pirámide
inclusive business
corporate social responsibility
common good economy
corporate resilience
business at the base of the pyramid
Rights
openAccess
License
Atribución-NoComercial-SinDerivadas 2.5 Colombia (CC BY-NC-ND 2.5 CO)
Description
Summary:The case report presented here reviews two experiences of successful inclusive business, which allow to highlight new trends in corporate social responsibility and its forms of hybridizing with other scientific fields such as the common good economy and corporate resilience. The methodology involved using qualitative and quantitative tools based on virtual ethnography to understand the peculiarities of two firms that make a difference in the way of doing business.