La Atención al Cliente, el Servicio, el Producto y el Precio como Variables Determinantes de la satisfacción del Cliente en una Pyme de Servicios
Service quality has become very important in recent years in all businesses, because customers currently have very high expectations and skills are higher, as each company tries to match or exceed these expectations. Good quality services must be offered and anticipated to respond to a broad range o...
- Autores:
-
Valenzuela Salazar, Nemecio Lorenzo
Buentello Martínez, Clara Patricia
Gomez, Lilia Alanis
Villareal Sánchez, Veronica
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2019
- Institución:
- Universidad de los Llanos
- Repositorio:
- Repositorio Digital Universidad de los LLanos
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.unillanos.edu.co:001/1697
- Acceso en línea:
- https://repositorio.unillanos.edu.co/handle/001/1697
- Palabra clave:
- CALIDAD
SERVICIO AL CLIENTE
NEGOCIOS
Revista GEON
Gestión
- Rights
- closedAccess
- License
- Universidad de los Llanos, 2020
| Summary: | Service quality has become very important in recent years in all businesses, because customers currently have very high expectations and skills are higher, as each company tries to match or exceed these expectations. Good quality services must be offered and anticipated to respond to a broad range of customer needs. Service quality is not only about how to manage a product, but how to serve customers before and after handling. That is why quality in the service is used in organizations as a tool for differentiation. |
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