SIMALL: Emotional BDI Model for Customer Simulation in a Mall

Modeling customer behavior and exploring the motivations that drive their actions within a shopping mall is the subject of study in multiple works, which has generated new theories in marketing and related areas. However, seen from a computational perspective, the modeling of this system is complex...

Full description

Autores:
Valencia, Daniel S.
Serrano, Jairo E.
Gonzalez, Enrique
Tipo de recurso:
Fecha de publicación:
2022
Institución:
Universidad Tecnológica de Bolívar
Repositorio:
Repositorio Institucional UTB
Idioma:
eng
OAI Identifier:
oai:repositorio.utb.edu.co:20.500.12585/12179
Acceso en línea:
https://hdl.handle.net/20.500.12585/12179
Palabra clave:
Agent-based simulator
Customer simulation
Emotional BDI
Mall simulation
Purchasing intention
Shopping centers
Rights
openAccess
License
http://creativecommons.org/licenses/by-nc-nd/4.0/
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dc.title.spa.fl_str_mv SIMALL: Emotional BDI Model for Customer Simulation in a Mall
title SIMALL: Emotional BDI Model for Customer Simulation in a Mall
spellingShingle SIMALL: Emotional BDI Model for Customer Simulation in a Mall
Agent-based simulator
Customer simulation
Emotional BDI
Mall simulation
Purchasing intention
Shopping centers
title_short SIMALL: Emotional BDI Model for Customer Simulation in a Mall
title_full SIMALL: Emotional BDI Model for Customer Simulation in a Mall
title_fullStr SIMALL: Emotional BDI Model for Customer Simulation in a Mall
title_full_unstemmed SIMALL: Emotional BDI Model for Customer Simulation in a Mall
title_sort SIMALL: Emotional BDI Model for Customer Simulation in a Mall
dc.creator.fl_str_mv Valencia, Daniel S.
Serrano, Jairo E.
Gonzalez, Enrique
dc.contributor.author.none.fl_str_mv Valencia, Daniel S.
Serrano, Jairo E.
Gonzalez, Enrique
dc.subject.keywords.spa.fl_str_mv Agent-based simulator
Customer simulation
Emotional BDI
Mall simulation
Purchasing intention
Shopping centers
topic Agent-based simulator
Customer simulation
Emotional BDI
Mall simulation
Purchasing intention
Shopping centers
description Modeling customer behavior and exploring the motivations that drive their actions within a shopping mall is the subject of study in multiple works, which has generated new theories in marketing and related areas. However, seen from a computational perspective, the modeling of this system is complex given its emergent behavioral nature. In this paper, we propose a decision support model through a simulation implemented with multi-agent systems emphasizing the emotional BDI model and fuzzy logic decision making. This simulator is used to recognize improvement opportunities for businesses operation within a shopping mall. © 2022, Springer Nature Switzerland AG.
publishDate 2022
dc.date.issued.none.fl_str_mv 2022-11-15
dc.date.accessioned.none.fl_str_mv 2023-07-19T21:16:40Z
dc.date.available.none.fl_str_mv 2023-07-19T21:16:40Z
dc.date.submitted.none.fl_str_mv 2023-07
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dc.identifier.citation.spa.fl_str_mv Valencia, D.S., Serrano, J.E, González, E. SIMALL: Emotional BDI Model for Customer Simulation in a Mall (2022) Communications in Computer and Information Science, 1594 CCIS, pp. 3-18. DOI: 10.1007/978-3-031-19951-6_1
dc.identifier.uri.none.fl_str_mv https://hdl.handle.net/20.500.12585/12179
dc.identifier.doi.none.fl_str_mv 10.1007/978-3-031-19951-6_1
dc.identifier.instname.spa.fl_str_mv Universidad Tecnológica de Bolívar
dc.identifier.reponame.spa.fl_str_mv Repositorio Universidad Tecnológica de Bolívar
identifier_str_mv Valencia, D.S., Serrano, J.E, González, E. SIMALL: Emotional BDI Model for Customer Simulation in a Mall (2022) Communications in Computer and Information Science, 1594 CCIS, pp. 3-18. DOI: 10.1007/978-3-031-19951-6_1
10.1007/978-3-031-19951-6_1
Universidad Tecnológica de Bolívar
Repositorio Universidad Tecnológica de Bolívar
url https://hdl.handle.net/20.500.12585/12179
dc.language.iso.spa.fl_str_mv eng
language eng
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.rights.uri.*.fl_str_mv http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rights.accessrights.spa.fl_str_mv info:eu-repo/semantics/openAccess
dc.rights.cc.*.fl_str_mv Attribution-NonCommercial-NoDerivatives 4.0 Internacional
rights_invalid_str_mv http://creativecommons.org/licenses/by-nc-nd/4.0/
Attribution-NonCommercial-NoDerivatives 4.0 Internacional
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eu_rights_str_mv openAccess
dc.format.extent.none.fl_str_mv 16 páginas
dc.format.mimetype.spa.fl_str_mv application/pdf
dc.publisher.place.spa.fl_str_mv Cartagena de Indias
dc.source.spa.fl_str_mv Communications in Computer and Information Science - Vol. 1594 (2022)
institution Universidad Tecnológica de Bolívar
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spelling Valencia, Daniel S.1849d486-898d-4f2c-857d-e92b65b9a7abSerrano, Jairo E.858ddcba-7133-4518-bcf0-140fd228d579Gonzalez, Enriquebaebfa7c-2d51-432f-bb27-83c32bfa2afa2023-07-19T21:16:40Z2023-07-19T21:16:40Z2022-11-152023-07Valencia, D.S., Serrano, J.E, González, E. SIMALL: Emotional BDI Model for Customer Simulation in a Mall (2022) Communications in Computer and Information Science, 1594 CCIS, pp. 3-18. DOI: 10.1007/978-3-031-19951-6_1https://hdl.handle.net/20.500.12585/1217910.1007/978-3-031-19951-6_1Universidad Tecnológica de BolívarRepositorio Universidad Tecnológica de BolívarModeling customer behavior and exploring the motivations that drive their actions within a shopping mall is the subject of study in multiple works, which has generated new theories in marketing and related areas. However, seen from a computational perspective, the modeling of this system is complex given its emergent behavioral nature. In this paper, we propose a decision support model through a simulation implemented with multi-agent systems emphasizing the emotional BDI model and fuzzy logic decision making. This simulator is used to recognize improvement opportunities for businesses operation within a shopping mall. © 2022, Springer Nature Switzerland AG.16 páginasapplication/pdfenghttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessAttribution-NonCommercial-NoDerivatives 4.0 Internacionalhttp://purl.org/coar/access_right/c_abf2Communications in Computer and Information Science - Vol. 1594 (2022)SIMALL: Emotional BDI Model for Customer Simulation in a Mallinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/drafthttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/version/c_b1a7d7d4d402bccehttp://purl.org/coar/resource_type/c_2df8fbb1Agent-based simulatorCustomer simulationEmotional BDIMall simulationPurchasing intentionShopping centersCartagena de IndiasAdam, C., Gaudou, B. 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An experimental data-driven agent-based model (2010) JASSS, 13 (3). Cited 38 times. http://jasss.soc.surrey.ac.uk/13/3/6.html doi: 10.18564/jasss.1620Bratman, M.E., Israel, D.J., Pollack, M.E.: Plans and resource-bounded practical reasoning. Comput. Intell. 4(3), 349–355 (9 1988). https://doi.org/10.1111/j.14678640.1988.tb00284.xBray, J.P. (2008) Consumer Behaviour Theory: Approaches and Models, pp. 1-33. Cited 50 times. http://eprints.bournemouth.ac.uk/10107/4/licence.txtBurke, R.R., Leykin, A. Identifying the drivers of shopper attention, engagement, and purchase (2021) The Routledge Companion to Marketing Research, pp. 319-355. https://www.routledge.com/products/9781138682788 ISBN: 978-113482679-7; 978-113868278-8Copley, P. (2015) For the Love of Aida-Developing the Hierarchy of Effects Model in SME Social Media Marketing Strategy. ISBE Conference, pp. 1-15.González, E., Avila, J., Bustacara, C. (2003) BESA Behavior-Oriented Social-Based Agent Framework. undefined, Event-DrivenHan, F., Liu, L., Zhang, Y. Pathfinder-Based Simulation and Optimisation of Personnel Evacuation Modelling of a Shopping Mall (Open Access) (2021) Journal of Physics: Conference Series, 1757 (1), art. no. 012112. Cited 5 times. http://iopscience.iop.org/journal/1742-6596 doi: 10.1088/1742-6596/1757/1/012112Hu, J., Guan, C. A model of emotional agent based on granular computing (2011) Proceedings - 2011 7th International Conference on Computational Intelligence and Security, CIS 2011, art. no. 6128103, pp. 190-194. ISBN: 978-076954584-4 doi: 10.1109/CIS.2011.50Lisotto, M., Coscia, P., Ballan, L. Social and scene-aware trajectory prediction in crowded spaces (2019) Proceedings - 2019 International Conference on Computer Vision Workshop, ICCVW 2019, art. no. 9021955, pp. 2567-2574. Cited 35 times. http://ieeexplore.ieee.org/xpl/mostRecentIssue.jsp?punumber=8982559 ISBN: 978-172815023-9 doi: 10.1109/ICCVW.2019.00314Luneski, A., Moore, R.K. Affective computing and collaborative networks: Towards emotion-aware interaction (2008) IFIP International Federation for Information Processing, 283, pp. 315-322. Cited 9 times. ISBN: 978-038784836-5 doi: 10.1007/978-0-387-84837-2_32MacDowell, K.A., Mandler, G. Constructions of emotion: Discrepancy, arousal, and mood (Open Access) (1989) Motivation and Emotion, 13 (2), pp. 105-124. Cited 39 times. doi: 10.1007/BF00992957Moga, H., Sandu, F., Danciu, G.M., Boboc, R., Constantinescu, I. Extended control-value emotional agent based on fuzzy logic approach (2013) Proceedings - RoEduNet IEEE International Conference, art. no. 6511734. Cited 3 times. ISBN: 978-146736114-9 doi: 10.1109/RoEduNet.2013.6511734Ortony, A., Clore, G.L., Collins, A. The Cognitive Structure of Emotions (1988) Cambridge University Press (7. Cited 4695 times. https://doi.org/10.1017/CBO9780511571299Rodríguez, J., Torres, M., González, E. LA METODOLOGÍA AOPOA (2007) Avances En Sistemas E Informática 4(2) (5. Cited 2 times.Roux, G. Quenches in quantum many-body systems: One-dimensional Bose-Hubbard model reexamined (Open Access) (2009) Physical Review A - Atomic, Molecular, and Optical Physics, 79 (2), art. no. 021608. Cited 110 times. http://oai.aps.org/oai?verb=GetRecord&Identifier=oai:aps.org:PhysRevA.79.021608&metadataPrefix=oai_apsmeta_2 doi: 10.1103/PhysRevA.79.021608Shannon, R.E. Simulation: A survey with research suggestions (1975) AIIE Transactions, 8 (1), pp. 289-296. Cited 18 times. doi: 10.1080/05695557508975433Silverman, E. Analysis: Frameworks and theories for social simulation (2018) Methodological Investigations in Agent-Based Modelling, pp. 107-123. Springer International Publishing, Cham https://doi.org/10.1007/978-3-319-72408-9 6Squazzoni, F., Jager, W., Edmonds, B. Social Simulation in the Social Sciences: A Brief Overview (Open Access) (2014) Social Science Computer Review, 32 (3), pp. 279-294. 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