Quality differentiation with flavors: Demand estimation of unobserved attributes
This article estimates the demand for mint-flavored gum products using grocery store sales data and accounting for consumers' valuation of quality. Unobserved product attributes, such as flavor quality, are important elements to consider when estimating the demand for gum. The estimation result...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2013
- Institución:
- Universidad Tecnológica de Bolívar
- Repositorio:
- Repositorio Institucional UTB
- Idioma:
- eng
- OAI Identifier:
- oai:repositorio.utb.edu.co:20.500.12585/9080
- Acceso en línea:
- https://hdl.handle.net/20.500.12585/9080
- Palabra clave:
- Gum
Quality differentiation
Unobserved product attributes
- Rights
- restrictedAccess
- License
- http://creativecommons.org/licenses/by-nc-nd/4.0/
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Quality differentiation with flavors: Demand estimation of unobserved attributes |
| title |
Quality differentiation with flavors: Demand estimation of unobserved attributes |
| spellingShingle |
Quality differentiation with flavors: Demand estimation of unobserved attributes Gum Quality differentiation Unobserved product attributes |
| title_short |
Quality differentiation with flavors: Demand estimation of unobserved attributes |
| title_full |
Quality differentiation with flavors: Demand estimation of unobserved attributes |
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Quality differentiation with flavors: Demand estimation of unobserved attributes |
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Quality differentiation with flavors: Demand estimation of unobserved attributes |
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Quality differentiation with flavors: Demand estimation of unobserved attributes |
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Gum Quality differentiation Unobserved product attributes |
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Gum Quality differentiation Unobserved product attributes |
| description |
This article estimates the demand for mint-flavored gum products using grocery store sales data and accounting for consumers' valuation of quality. Unobserved product attributes, such as flavor quality, are important elements to consider when estimating the demand for gum. The estimation results suggest that gum is an inelastic product. A positive relationship between willingness to pay and unobserved quality was identified, implying that gum industry should be able to command a premium for higher quality mint-flavored products. |
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2013 |
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2013 |
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2020-03-26T16:32:54Z |
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Journal of Agricultural and Food Industrial Organization; Vol. 11, Núm. 1; pp. 101-111 |
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15420485 |
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10.1515/jafio-2013-0002 |
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Universidad Tecnológica de Bolívar |
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Repositorio UTB |
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Journal of Agricultural and Food Industrial Organization; Vol. 11, Núm. 1; pp. 101-111 15420485 10.1515/jafio-2013-0002 Universidad Tecnológica de Bolívar Repositorio UTB 7103404192 56380539800 56901255800 23994552500 |
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eng |
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Walter de Gruyter GmbH |
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Walter de Gruyter GmbH |
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2020-03-26T16:32:54Z2020-03-26T16:32:54Z2013Journal of Agricultural and Food Industrial Organization; Vol. 11, Núm. 1; pp. 101-11115420485https://hdl.handle.net/20.500.12585/908010.1515/jafio-2013-0002Universidad Tecnológica de BolívarRepositorio UTB7103404192563805398005690125580023994552500This article estimates the demand for mint-flavored gum products using grocery store sales data and accounting for consumers' valuation of quality. Unobserved product attributes, such as flavor quality, are important elements to consider when estimating the demand for gum. The estimation results suggest that gum is an inelastic product. A positive relationship between willingness to pay and unobserved quality was identified, implying that gum industry should be able to command a premium for higher quality mint-flavored products.National Institute of Food and AgricultureThis research is funded by USDA-NIFA Specialty Crop Research Initiative Competitive Grant 2009-51181-05790 “Agronomic and Biochemical Impacts of Biotic and Abiotic Stress on Pacific Northwest Flavor Crops.” The study has benefited from comments of Ron Mittelhammer and Martin Kolmar. All remaining errors are the responsibility of the authors. This work was funded by USDA’s National Institute of Food and Agriculture Specialty Crop Research Initiative project, Agronomic and Biochemical Impacts of Biotic and Abiotic Stress on Pacific Northwest Flavor Crops (2009-51181-05790).Recurso electrónicoapplication/pdfengWalter de Gruyter GmbHhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/restrictedAccessAtribución-NoComercial 4.0 Internacionalhttp://purl.org/coar/access_right/c_16echttps://www.scopus.com/inward/record.uri?eid=2-s2.0-84944057085&doi=10.1515%2fjafio-2013-0002&partnerID=40&md5=42231781c80506aeea1c4d1fd0330222Quality differentiation with flavors: Demand estimation of unobserved attributesinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtículohttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_2df8fbb1GumQuality differentiationUnobserved product attributesMcCluskey J.J.Toro González, DanielGallardo R., KarinaYan J.Allender, W.J., Richards, T.J., Market diversion and market power: California eggs (2010) Review of Industrial Organization, 36 (1), pp. 37-58Berry, S.T., Estimating discrete-choice models of product differentiation (1994) RAND Journal of Economics, 25 (2), pp. 242-262Berry, S., Levinsohn, J., Pakes, A., Automobile prices in market equilibrium (1995) Econometrica, 63 (4), pp. 841-890Bontemps, C., Orozco, V., Réquillart, V., Private labels, national brands and food prices (2008) Review of Industrial Organization, 33 (1), pp. 1-22Cameron, A.C., Trivedi, P.K., (2005) Microeconometrics Methods and Applications, , New York: C. U. Press, EdChristensen, R., (2010) Manager of the Far West Spearmint Oil Administrative Committee) Interview by R. Karina Gallardo, , August 10, 2010Chung, S.W., Szymanski, K., Effects of brand name exposure on brand choices: An implicit memory perspective (1997) Advances in Consumer Research, 24, pp. 288-294Cotterill, R.W., Putsis, W.P., Market share and price setting behavior for private labels and national brands (2000) Review of Industrial Organization, 17 (1), pp. 17-39Draganska, M., Mazzeo, M., Seim, K., Beyond plain vanilla: Modeling joint product assortment and pricing decisions (2009) Quantitative Marketing and Economics, 7 (2), pp. 105-146Draganska, M., Misra, S., Aguirregabiria, V., Bajari, P., Einav, L., Ellickson, P., Discrete choice models of firms' strategic decisions (2008) Marketing Letters, 19 (3-4), pp. 399-416(2013) Brief Summary of Spearmint Oil Marketing Order #985, , www.farwestspearmint.org/history.htm, Far West Spearmint Oil Administrative Committee. "", "" Accessed April 5, 2013(2011) Gums: A Global Strategic Business Report, , http://www.prweb.com/pdfdownload/8067444.pdf, Global Industry Analysts. Accessed November 30, 2011Gutierrez, B.P., Determinants of toothpaste brand choice in urban philippines (2005) Philippine Management Review, 12, pp. 45-71Harris, M.J., Blisard, N., (1995) Characteristics of the Nielsen Homescan Data, , Working paper. Washington, DC: U.S. Department of Agriculture, Economic Research ServiceHausman, J., Valuation of new goods under perfect and imperfect competition. Edited by NBER (1996) Studies in Income and Wealth, 58, pp. 209-247Heiss, F., Structural choice analysis with nested logit models (2002) Stata Journal, 2 (3), pp. 227-252(2000) American Mint, , http://www.mintstills.com/peppermintspearmint.html, Heritage Productions. 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"", "" Accessed July 18, 2013Yang, Z., Zhou, N., Chen, J., Brand choice of older Chinese consumers (2005) Journal of International Consumer Marketing, 17 (4), pp. 65-81http://purl.org/coar/resource_type/c_6501THUMBNAILMiniProdInv.pngMiniProdInv.pngimage/png23941https://repositorio.utb.edu.co/bitstream/20.500.12585/9080/1/MiniProdInv.png0cb0f101a8d16897fb46fc914d3d7043MD5120.500.12585/9080oai:repositorio.utb.edu.co:20.500.12585/90802023-04-24 09:38:20.203Repositorio Institucional UTBrepositorioutb@utb.edu.co |