A collaborative EPQ inventory model for a three-echelon supply chain with multiple products considering the effect of marketing effort on demand
This paper presents an inventory model for a three-echelon supply chain with multiple products and multiple members considering the demand as an increasing function of the marketing effort. In the proposed inventory model, a collaborative approach is studied and an analytical method is applied to ob...
- Autores:
-
Salas-Navarro, Katherine
Acevedo Chedid, Jaime
Florez, Whandy F.
Ospina-Mateus, Holman
Cárdenas-Barrón, Leopoldo
Sankar Sana, Shib
- Tipo de recurso:
- Fecha de publicación:
- 2020
- Institución:
- Universidad Tecnológica de Bolívar
- Repositorio:
- Repositorio Institucional UTB
- Idioma:
- eng
- OAI Identifier:
- oai:repositorio.utb.edu.co:20.500.12585/9501
- Acceso en línea:
- https://hdl.handle.net/20.500.12585/9501
https://www.aimsciences.org/article/doi/10.3934/jimo.2019020
- Palabra clave:
- Inventory
Supply chain collaboration
Multiple products
Marketing effort
Economic production quantity
- Rights
- closedAccess
- License
- http://purl.org/coar/access_right/c_14cb
| Summary: | This paper presents an inventory model for a three-echelon supply chain with multiple products and multiple members considering the demand as an increasing function of the marketing effort. In the proposed inventory model, a collaborative approach is studied and an analytical method is applied to obtain the optimal production lot size and the optimal marketing effort in order to achieve the maximum profits. Some numerical examples are illustrated to justify the model. Moreover, a sensitivity analysis is well done in order to analysis the effect of the changes of key parameters of inventory model on the the maximum benefits of all members of the chain |
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