Sustainability and women entrepreneurship through new business models: the case of microfranchises in post-peace agreement Colombia

Purpose – This study aims to analyze the establishment of sustainable microfranchises by women victims of the conflict (WVC) entrepreneurs who suffered the consequences and impacts of the longest-running internal conflict in the Americas. Additionally, this research seeks to underscore the transformative role of women entrepreneurs-for-peace (WE4P) in a post-peace agreement society. Design/methodology/approach – This study seeks to contribute to theory building on sustainable business models (SBMs) at the base of the pyramid (BoP) theory from a single case study of the Colombian microfranchise TechOil. The theoretical sampling process guided the selection of data sources, which include semi-structured interviews, company and microfranchise donors’ reports, websites and external expert interviews to support the findings. The research adopts a framework of intro-entrepreneurship characteristics, ambiance, organization and sustainability. Findings – TechOil offers a valuable case study for understanding how the phenomenon of microfranchise as an SBM spills over the BoP and promotes gender equality. The authors also developed a new SBM typology by extending the theory inductively. Practical implications – The paper highlights WE4P and introduces microfranchises as a new SBM typology, offering insights into policy, practice, and societal transformation in post-peace agreement zones. Originality/value – The issue of WVC entrepreneurs in post-peace agreement settings remains underreviewed and under-theorized. This study’s originality lies in introducing microfranchises as a new SBM typology, emphasizing the importance of gender equality and women’s roles in sustainable development and addressing the overlooked link between entrepreneurship and peace, contributing to global applicability.

• Autores: Pérez-Morón, James Manuel; Thoene, Ulf; García Alonso, Roberto
• Fecha de publicación: 2023
• Institución: Universidad Tecnológica de Bolívar
• Repositorio: Repositorio Institucional UTB
• Idioma: eng
• OAI Identifier: oai:repositorio.utb.edu.co:20.500.12585/12564
• Acceso en línea: https://hdl.handle.net/20.500.12585/12564
• Palabra clave: Sustainable Entrepreneurship; Entrepreneurship for Peace; Colombia; Microfranchise; Women Entrepreneurship; Base of the pyramid; Emprendimiento Sostenible; Emprendimiento por la Paz; Microfranquicia; Emprendimiento Femenino; Colombia; América Latina; Base de la Pirámide; Empreendedorismo Sustentável; Empreendedorismo pela Paz; Microfranquia; Empreendedorismo Feminino; Colômbia; América Latina; Base da Pirâmide; Tesauro UNESCO; LEMB
• Rights: closedAccess
• License: http://creativecommons.org/licenses/by-nc-nd/4.0/