Pop city : Korean popular culture and the selling of place
Most Korean1 television dramas end with a still screen image, designed to act as a cliff-hanger to each episode. The tension is left to linger for a while; then the credits start to run, accompanied by background music against the still screen frame, revealing the names of the drama series sponsors...
- Autores:
- Tipo de recurso:
- Book
- Fecha de publicación:
- 2018
- Institución:
- Universidad de Bogotá Jorge Tadeo Lozano
- Repositorio:
- Expeditio: repositorio UTadeo
- Idioma:
- eng
- OAI Identifier:
- oai:expeditiorepositorio.utadeo.edu.co:20.500.12010/14976
- Acceso en línea:
- http://hdl.handle.net/20.500.12010/14976
- Palabra clave:
- Pop city
Popular culture
Cultura popular
Arte popular
Estilos de vida
- Rights
- License
- Abierto (Texto Completo)
| Summary: | Most Korean1 television dramas end with a still screen image, designed to act as a cliff-hanger to each episode. The tension is left to linger for a while; then the credits start to run, accompanied by background music against the still screen frame, revealing the names of the drama series sponsors one by one. Since the mid-2000s, the names of Korean municipalities have started appearing in the first few credits, implying that they are the production’s biggest sponsors. My inquiry into cities’ drama sponsorships began with a very brief discovery of one small city’s name in the list of fast-rolling credits of a 2006 megabudget historical drama. Initially, like most other viewers, I did not notice or pay much attention to the credit lists. |
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