Media and new religions in Japan

One night, during one of my first visits to Tokyo, I was waiting for the green light at the Shibuya pedestrian crossing. One of the busiest intersections in the world, it is surrounded by advertising signs and large video screens mounted on buildings overlooking the crossing, often showing the lates...

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Autores:
Tipo de recurso:
Book
Fecha de publicación:
2016
Institución:
Universidad de Bogotá Jorge Tadeo Lozano
Repositorio:
Expeditio: repositorio UTadeo
Idioma:
eng
OAI Identifier:
oai:expeditiorepositorio.utadeo.edu.co:20.500.12010/15722
Acceso en línea:
https://www.taylorfrancis.com/books/media-new-religions-japan-erica-baffelli/10.4324/9780203075036
http://hdl.handle.net/20.500.12010/15722
https://doi.org/10.4324/9780203075036
Palabra clave:
Media
New religions
Japan
Medios de comunicación de masas
Medios digitales
Medios sociales
Rights
License
Abierto (Texto Completo)
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dc.title.spa.fl_str_mv Media and new religions in Japan
title Media and new religions in Japan
spellingShingle Media and new religions in Japan
Media
New religions
Japan
Medios de comunicación de masas
Medios digitales
Medios sociales
title_short Media and new religions in Japan
title_full Media and new religions in Japan
title_fullStr Media and new religions in Japan
title_full_unstemmed Media and new religions in Japan
title_sort Media and new religions in Japan
dc.subject.spa.fl_str_mv Media
New religions
Japan
topic Media
New religions
Japan
Medios de comunicación de masas
Medios digitales
Medios sociales
dc.subject.lemb.spa.fl_str_mv Medios de comunicación de masas
Medios digitales
Medios sociales
description One night, during one of my first visits to Tokyo, I was waiting for the green light at the Shibuya pedestrian crossing. One of the busiest intersections in the world, it is surrounded by advertising signs and large video screens mounted on buildings overlooking the crossing, often showing the latest pop stars’ music videos or advertising. One of these screens was showing rapidly moving images of young people playing different sports. I assumed this was the new advertisement of some well-known sport clothes brand, but at the end of the short video, the message “Possibilities are endless, Sōka Gakkai” (kanōsei wa mugendai, Sōka Gakkai) appeared on the screen. Sōka Gakkai is the largest new Buddhist organisation in Japan and advertisements of its publications frequently appear in newspapers and on television1 and trains. However, Sōka Gakkai’s engagement with media and advertising is not unique among Japanese (new) religious organisations. In fact, it is just one example of the ways in which such movements seek to attract attention and get their messages across by using mass media strategies and advertising activities. For example, in July 1991, several thousand people gathered in the Tokyo Dome, a large baseball stadium in central Tokyo, to attend the “transformation” of Ōkawa Ryūhō, the leader of a religious movement called Kōfuku no Kagaku (literally, Science of Happiness, but now officially calling itself Happy Science in English), who proclaimed his true identity as a supreme deity called El Cantāre during a spectacular event and performance. In the months before the event, the group coordinated an intensive and expensive advertising campaign that prophesied the arrival of a new era with the slogan, “Now is the Age of Kōfuku no Kagaku” (Jidai wa ima, Kōfuku no Kagaku). Around the same period, Asahara Shōkō, the leader of Aum Shinrikyō, the group that later became notorious for committing the sarin gas attack on the Tokyo subway in 1995 and other atrocious crimes, was invited as a guest on TV talk shows, and his group, although sharply critical of modern society and media, was one of the first groups in Japan to engage with computer-based communication
publishDate 2016
dc.date.created.none.fl_str_mv 2016
dc.date.accessioned.none.fl_str_mv 2020-11-17T16:06:36Z
dc.date.available.none.fl_str_mv 2020-11-17T16:06:36Z
dc.type.coar.spa.fl_str_mv http://purl.org/coar/resource_type/c_2f33
format http://purl.org/coar/resource_type/c_2f33
dc.identifier.isbn.none.fl_str_mv 978-0-203-07503-6
dc.identifier.other.none.fl_str_mv https://www.taylorfrancis.com/books/media-new-religions-japan-erica-baffelli/10.4324/9780203075036
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/20.500.12010/15722
dc.identifier.doi.none.fl_str_mv https://doi.org/10.4324/9780203075036
identifier_str_mv 978-0-203-07503-6
url https://www.taylorfrancis.com/books/media-new-religions-japan-erica-baffelli/10.4324/9780203075036
http://hdl.handle.net/20.500.12010/15722
https://doi.org/10.4324/9780203075036
dc.language.iso.spa.fl_str_mv eng
language eng
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.rights.local.spa.fl_str_mv Abierto (Texto Completo)
dc.rights.creativecommons.none.fl_str_mv http://creativecommons.org/licenses/by-nc-nd/4.0/
rights_invalid_str_mv Abierto (Texto Completo)
http://creativecommons.org/licenses/by-nc-nd/4.0/
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dc.format.extent.spa.fl_str_mv 192 páginas
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dc.publisher.spa.fl_str_mv Routledge
institution Universidad de Bogotá Jorge Tadeo Lozano
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spelling 2020-11-17T16:06:36Z2020-11-17T16:06:36Z2016978-0-203-07503-6https://www.taylorfrancis.com/books/media-new-religions-japan-erica-baffelli/10.4324/9780203075036http://hdl.handle.net/20.500.12010/15722https://doi.org/10.4324/9780203075036One night, during one of my first visits to Tokyo, I was waiting for the green light at the Shibuya pedestrian crossing. One of the busiest intersections in the world, it is surrounded by advertising signs and large video screens mounted on buildings overlooking the crossing, often showing the latest pop stars’ music videos or advertising. One of these screens was showing rapidly moving images of young people playing different sports. I assumed this was the new advertisement of some well-known sport clothes brand, but at the end of the short video, the message “Possibilities are endless, Sōka Gakkai” (kanōsei wa mugendai, Sōka Gakkai) appeared on the screen. Sōka Gakkai is the largest new Buddhist organisation in Japan and advertisements of its publications frequently appear in newspapers and on television1 and trains. However, Sōka Gakkai’s engagement with media and advertising is not unique among Japanese (new) religious organisations. In fact, it is just one example of the ways in which such movements seek to attract attention and get their messages across by using mass media strategies and advertising activities. For example, in July 1991, several thousand people gathered in the Tokyo Dome, a large baseball stadium in central Tokyo, to attend the “transformation” of Ōkawa Ryūhō, the leader of a religious movement called Kōfuku no Kagaku (literally, Science of Happiness, but now officially calling itself Happy Science in English), who proclaimed his true identity as a supreme deity called El Cantāre during a spectacular event and performance. In the months before the event, the group coordinated an intensive and expensive advertising campaign that prophesied the arrival of a new era with the slogan, “Now is the Age of Kōfuku no Kagaku” (Jidai wa ima, Kōfuku no Kagaku). Around the same period, Asahara Shōkō, the leader of Aum Shinrikyō, the group that later became notorious for committing the sarin gas attack on the Tokyo subway in 1995 and other atrocious crimes, was invited as a guest on TV talk shows, and his group, although sharply critical of modern society and media, was one of the first groups in Japan to engage with computer-based communication192 páginasapplication/pdfengRoutledgeMediaNew religionsJapanMedios de comunicación de masasMedios digitalesMedios socialesMedia and new religions in JapanAbierto (Texto Completo)http://creativecommons.org/licenses/by-nc-nd/4.0/http://purl.org/coar/access_right/c_abf2http://purl.org/coar/resource_type/c_2f33Baffelli, EricaTHUMBNAIL9780415659123_text.pdf.jpg9780415659123_text.pdf.jpgIM Thumbnailimage/jpeg11796https://expeditiorepositorio.utadeo.edu.co/bitstream/20.500.12010/15722/3/9780415659123_text.pdf.jpgb93ddd83ec26a91e34ef7fb93778562eMD53open accessORIGINAL9780415659123_text.pdf9780415659123_text.pdfVer libroapplication/pdf28907179https://expeditiorepositorio.utadeo.edu.co/bitstream/20.500.12010/15722/1/9780415659123_text.pdf52d7f7e182802d705def4dca71f6109bMD51open accessLICENSElicense.txtlicense.txttext/plain; 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