Consumer-Citizens of China
Perhaps no other topic is more at the intersection of important marketing trends and developments than globalization. Globalization is driven by a wide range of technological, cultural, economic, and environmental forces. The reality is that marketers all over the world are increasingly crossing int...
- Autores:
- Tipo de recurso:
- Book
- Fecha de publicación:
- 2011
- Institución:
- Universidad de Bogotá Jorge Tadeo Lozano
- Repositorio:
- Expeditio: repositorio UTadeo
- Idioma:
- eng
- OAI Identifier:
- oai:expeditiorepositorio.utadeo.edu.co:20.500.12010/14985
- Acceso en línea:
- http://hdl.handle.net/20.500.12010/14985
- Palabra clave:
- Consumer
Citizens of China
Bienes de consumo
Consumidores -- China
Consumo (Economía)
- Rights
- License
- Abierto (Texto Completo)
| Summary: | Perhaps no other topic is more at the intersection of important marketing trends and developments than globalization. Globalization is driven by a wide range of technological, cultural, economic, and environmental forces. The reality is that marketers all over the world are increasingly crossing international borders with their marketing, and the ability of a consumer in virtually any country to purchase branded products and services from companies in virtually any other country has never been greater. |
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