Nuevos medios masivos de comunicación y su uso en la enseñanza del marketing

The mass media are part of the marketing strategy and they reflect today's communications brands, companies and products with their campaigns. This article seeks to give importance to the development of new media on cyberspace and their influence in marketing teaching. This is achieved through an argument of concepts such as the globalization of information, changes in the media, information, cyberspace, cyberculture and their influences on education, next the article present descriptions of situations in marketing classrooms and usage consumption habits of mass media about students in two universities, finish with some recommendations that are in cyberspace, which can be included in academic environments and teaching/learning of marketing.

• Fecha de publicación: 2013
• Institución: Universidad Militar Nueva Granada
• Repositorio: Repositorio UMNG
• Idioma: spa
• OAI Identifier: oai:repository.unimilitar.edu.co:10654/10469
• Acceso en línea: http://hdl.handle.net/10654/10469
• Palabra clave: Educación del marketing; Educación superior; Enseñanza del marketing; Marketing; Medios masivos de comunicación; MEDIOS DE COMUNICACION DE MASAS; MERCADEO; EDUCACION SUPERIOR; Marketing education; Higher education; Marketing teaching; Marketing; Mass media
• License: http://purl.org/coar/access_right/c_abf2