El logotipo como parergon en tres anuncios publicitarios de Comme des Garçon (1988, 1989 y 1994): una aproximación a las representaciones posmodernas
This text uses the concept of parergon from the poststructuralist theory by the French philosopher Jacques Derridá in order to study three advertising campaigns of the Japanese fashion brand Comme des Garçons. Through a visual and contextual analysis, the chapters show the possibilities of the postm...
- Autores:
-
Rey Celis, Luis Felipe
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2021
- Institución:
- Universidad de los Andes
- Repositorio:
- Séneca: repositorio Uniandes
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uniandes.edu.co:1992/51193
- Acceso en línea:
- http://hdl.handle.net/1992/51193
- Palabra clave:
- Campañas publicitarias
Filosofía de las imágenes
Filosofía del arte
Logotipos
Arte
- Rights
- openAccess
- License
- Attribution-NonCommercial-NoDerivatives 4.0 Internacional
| Summary: | This text uses the concept of parergon from the poststructuralist theory by the French philosopher Jacques Derridá in order to study three advertising campaigns of the Japanese fashion brand Comme des Garçons. Through a visual and contextual analysis, the chapters show the possibilities of the postmodern images to go beyond traditional categories. The paper proposes a dialogue between the perspectives from disciplines as Art History, Art, Fashion and Advertisement in order to examine the ontological change of a family picture, an artistic photography and an oil on canvas painting, all of them reproduced in visual fields for which they were not thought initially by their authors. |
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