Plan de negocio de una compañía de helados artesanales proteicos a base de leche sin lactosa con sede en Bogotá
new company entering the ice cream market, providing an innovative value proposition in the industry. Its main product will be artisan ice cream with high protein content, thus bringing an alternative to consumers to meet their nutritional protein needs in a different and attractive way. This is due...
- Autores:
-
González Garzón, Kevin Arnold
Morales Restrepo, Sergio Ricardo
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2019
- Institución:
- Universidad de los Andes
- Repositorio:
- Séneca: repositorio Uniandes
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uniandes.edu.co:1992/51582
- Acceso en línea:
- http://hdl.handle.net/1992/51582
- Palabra clave:
- Creación de empresas
Industria de helados-Investigaciones-Colombia
Helados, sorbetes, etc.-Industria y comercio-Investigaciones-Colombia
Ingeniería
- Rights
- openAccess
- License
- https://repositorio.uniandes.edu.co/static/pdf/aceptacion_uso_es.pdf
| Summary: | new company entering the ice cream market, providing an innovative value proposition in the industry. Its main product will be artisan ice cream with high protein content, thus bringing an alternative to consumers to meet their nutritional protein needs in a different and attractive way. This is due to the protein deficit found in the population of Bogotá, which is 24% for a range of 2 and 64 years. That is why a business plan for the ice cream brand Xerbet S.A.S. will be presented below. |
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